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The U.S. Department of Agriculture (USDA) has officially announced the Notice of Funding opportunity for the inaugural round of funding under the USDA’s Regional Agricultural Promotion Program (RAPP).
This USDA initiative will allocate up to $300 million in the first year to support eligible projects. The primary goal is to assist exporters in breaking into new markets and increasing market share in areas showing substantial growth potential. Funded through the Commodity Credit Corporation, RAPP totals a budget of $1.2 billion available over the next five years.
Secretary Vilsack shared this announcement at the President’s Export Council. The funding from RAPP is designed to provide start-up capital, enabling American exporters to diversify their markets and create new opportunities. The establishment of RAPP follows a bipartisan request from the Senate Committee on Agriculture, Nutrition and Forestry. Vilsack highlighted that region such as South and Southeast Asia, Latin America, the Middle East, and Africa present unique opportunities. The growing middle class in these regions is driving an increased desire for high-quality products. Notably, the first tranche of RAPP excludes top export markets, including China, Canada, Mexico, and the European Union.
Special emphasis will be given to Africa, Latin America/Caribbean and South/Southeast Asia. Out of the total funding available, USDA will specifically set aside $25 million to fund activities in Africa. RAPP awards are expected to cover a five-year performance beginning June 1st, 2024, and ending September 30th, 2029. In addition to the RAPP announcement, the USDA has revealed its planned agribusiness trade missions for 2024. These missions will include visits to Seoul, New Delhi, Vancouver, Bogota, Hanoi, Ho Chi Minh City and Casablanca.
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