La Mesa Chamber News | May 17, 2021
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Your Weekly La Mesa Chamber News
In case you missed last week's email blast: May 11 Eblast
We Have Missed You! We Hope to See You This Week – RSVP NOW! Let’s Get Together and Celebrate These New Businesses & Life!
We have NOT been together in the same room at an event since March 12th, 2020. That is why we are SO EXCITED to invite you to attend these evening ribbon cuttings and mixers for new members in person! Join us and meet these new members (safely) at their businesses and get acquainted. We plan to follow all safety precautions at these events and have limited the number of people that may attend due to the current County of San Diego health restrictions. Our new members are anxious to meet you and showcase their business and what they offer – be sure and bring your business cards! Here is the lineup of upcoming in-person events that have been scheduled to date:
May 19 - La Mesa Wine Works Evening Mixer and Ribbon Cutting : 5:30-7pm at 8167 Center Street, La Mesa | Details/RSVP

May 26 - Next Door Craft Beer & Wine Bar Ribbon Cutting : 5:30-7pm at 7235 El Cajon Blvd., San Diego, CA 92115 | Details/RSVP

June 3 - I-Que BBQ Evening Mixer and Ribbon Cutting : 5:30-7pm at 8733 Broadway, La Mesa | Details/RSVP

We recommend those that are feeling ill, or who have been exposed to someone who is ill – please stay home.
Pink Rose Café Ribbon Cutting Was a Lively Affair!
On Wednesday, May 6th the lines were “out the door” as people continued to arrive and visit one of the newest businesses in La Mesa, the Pink Rose Café. You can’t miss this new business. Look for the pink painted building, with the pink flower cart in front at 8209 La Mesa Boulevard. 

When you enter this beautifully decorated café, you are immediately greeted by the “wall” of roses while you stand in line to place your order. If all of those roses are not enough to “wow you, ” the huge bouquet of pink roses over the bakery case, or the other wall of roses will certainly make an impression! 

The community came out to join in the ribbon cutting and share their “good wishes” to Nadia Zamora and her Husband Jose Guzman. Mayor Arapostathis arrived to help with a ribbon cutting, as well as Vice Mayor Jack Shu and Councilmember Colin Parent. Members of the Union Bank management team, Carlton Hill and Rana Sampson were also on hand to wish Nadia and Jose their best wishes. Supervisor Joel Anderson sent his staff to present a Certificate of Recognition, Council Member Colin Parent presented a Certificate on behalf of the City of La Mesa and the La Mesa Chamber made several presentations.  

We encourage you to take a stroll down La Mesa Boulevard and stop in this tastefully decorated new café, that serves freshly brewed coffee, locally sourced bakery items and more! The service is terrific, and you will feel welcome the minute you step in the door!
Special thank you to our photographer, Sandra Small/ Photographer.
La Mesa Police are Visiting Neighborhoods to Interact With Community Members
Employees from the La Mesa Police Department – officers, detectives, management staff and communications staff will be out and about and available to have casual conversations with members of the community. They can be seen at the following locations on the dates listed below:
Wednesday, May 19th
Along University Avenue – Between 70th & Massachusetts
9:00 a.m. – 11:00 a.m.
Saturday, May 22nd
Along La Mesa Boulevard -Between Spring Street to Acacia
2:00 p.m. – 4:00 p.m.
Monday, May 24th
La Mesa Springs Shopping Center (Vons Shopping Center)
8011 University Avenue
10:00 a.m. -12 noon
To Mask or Not to Mask – That is the Question?
Change On Mask Mandate – County & State Mum
After days of mixed messaging from the state and federal government, San Diegans are struggling to determine if and when they need to mask up. Public officials have been eager to ease mask mandates as the COVID-19 vaccine rollout reaches more people. But they are trying to do so gradually and without creating potential for fresh surges in cases and hospitalizations.

That has led to some confusion, starting on last Tuesday, when the Governor said that California’s mask mandate would essentially end by June 15. He then clarified on Wednesday that indoor masking would likely continue beyond that date. But on Thursday, the Centers for Disease Control and Prevention announced that fully vaccinated people don’t need to wear masks in most situations – indoors or outdoors. The CDC noted that states, local governments and businesses could apply stricter standards, and the Governor’s Office tweeted on Thursday that it was reviewing this guidance. There is much confusion among businesses on this subject. The county spokesman, Michael Workman said, “San Diego awaits further guidance from CDPH on any change or loosening of mask requirements." Source – The San Diego Union Tribune – Jonathan Wosen & Lauren J. Mapp.
CDC Head: Mask Ruling
Based On Science
The head of the Centers for Disease Control and Prevention on Sunday defended the decision to ease mask wearing guidance for fully vaccinated people, stressing that increasing political pressure had nothing to do with the abrupt shift in guidelines. “I’m delivering the science as the science is delivered to the medical journals. And it evolved,” CDC Director Rochelle Walensky said on “Fox News Sunday.” “I deliver it as soon as I can when we have that information available.”

Under the new guidelines released last week, fully vaccinated people - those who are two weeks past their final doses of COVID-19 vaccine – can quit wearing masks outdoors in crowds and in most indoor settings and give up social distancing. However, partially vaccinated or unvaccinated people should continue wearing masks, the agency said. The guidance also still calls for masks in crowded indoor settings, including buses, airplanes, hospitals, prisons and homeless shelters. Printed May 17th – Source - The San Diego Union Tribune – Associated Press.
Major U.S. Retailers Drop Mask Requirements for Vaccinated
A growing number of major retailers are lifting mask requirements for those who are fully inoculated after new federal guidance, largely moving to an honor system in which they trust that only vaccinated people will bare their faces.

The guidance lists the masking requirement for fully vaccinated people in most settings – though not on transit, in health care facilities or in congregate settings – while affirming that state and local regulations should still be respected. Fully vaccinated, according to the guidance, means two weeks after receiving a second dose of Pfizer-BioNTech’s or Moderna’s vaccine, or the singular dose of Johnson & Johnson’s.

Walmart announced Friday that fully vaccinated customers would no longer need to wear masks, and that fully vaccinated employees would no longer need to - as of Tuesday. Costco and Publix are also lifting mask requirements for vaccinated people. Starbucks will also, make masks optional for vaccinated customers starting Monday, unless local regulations require them. Many retailers said they would not require proof of vaccination. Costco, for instance, said it would instead “ask for members’ responsible and respectful cooperation with this revised policy.”

Trader Joe’s will no longer make vaccinated customer wear masks, although face coverings are still required for employees, stated their spokesperson. Some retailers like Target and CVS, though, plan to continue mandating face coverings for shoppers for now.

The new guidance, released Thursday by the Centers for Disease Control and Prevention, came as a surprise to many Americans. For months, federal officials warned that wearing masks and social distancing were necessary to control the spread of the virus. Printed May 16th - Source– The San Diego Union Tribune – Madeleine Ngo. 
COVID-19 Updates
Cases & Variant Update (as of 5/11/21):
  • Total number of cases - 278,307
  • Case rate – 54.4%
  • Trigger Dashboard – 16 as of 5/11/21 (All in green except for community outbreaks)
  • Unadjusted case rate is in Orange tier – 3.7Adjusted case rate is in Orange tier – 4.1

Vaccine Updates - Vaccination works!
  • Goal 75% fully vaccinated by July 2021
  • 63% fully vaccinated
  • 86.3% that have received at least first dose

Request to Host a Vaccination Event

The County of San Diego is increasing access to COVID-19 vaccines by working with partners and stakeholders to host vaccination events. They encourage organization that have the space to host a vaccination event to submit a request form:

The County staff or a partner organization will review the information submitted and respond within 5 business days. For questions please reach out to

Note: The County will do their best to accommodate preferences but cannot guarantee that all preferences will be met, or all requested events can be confirmed.

2021 Emergency Rental Assistance Program:

San Diego County residents financially impacted by COVID-19 who need help paying their rent and utilities may qualify for assistance.

Applications for the County of San Diego’s Emergency Rental Assistance Program (ERAP) 2021 serves all area of San Diego region except for the cites of San Diego and Chua Vista. The application will be open until all available funding has been used.

If you are a resident of the cities of San Diego and Chua Vista, or if you are not sure which program serves your area, you can visit
Business News Updates
La Mesa to Hold Special Election to Fill Council Seat, But When?

La Mesa will hold a special election to fill the seat vacated by Dr. Akilah Weber. Weber won a special election in April to represent the 79th Assembly District. The question is: When will the vote take place? By law, the La Mesa City Council must make a decision by the middle of June on when to hold the election. An election has to be called 60 days from Weber’s resigned her seat. So, to get the largest number of voters and possibly save on costs, the City Council is looking to its election planned with the recall election of California Governor Gavin Newsom. The Registrar of Voters estimated the cost of a special election to be $550,000 to $850,000, based on prior elections similar in size. However, the number could go up or down if the date of La Mesa’s special election is the same date as the governor’s recall vote. The City Council will have to make a resolution to call a special election. June 8 is the last regularly scheduled council meeting before the city’s 60-day deadline to call for one. If Newsom’s recall election is not called by that date, the city’s plan is to hold a special meeting. Otherwise, the council will wait to hold a special meeting June 18 to call for a special election. Source – The San Diego Union Tribune – Karen Pearlman.
Budget Puts Spending in
High Gear

Sacramento – California would embark on the most ambitious era of government spending since the boom times of the mid-20th century under the budget proposed on May 14th by the Governor, an effort aimed at tackling some of the state’s most vexing problems with a bonanza of tax dollars surpassing even the most optimistic predictions. The Governor’s list of spending priorities, which rely on a surprise cash infusion spread over several years that is projected to ultimately top $100 billion, includes money to house those who are homeless, support entrepreneurs, train workers, educate students and connect them to the Internet, fix roadways, prevent wildfires and strengthen California’s power grid. This multiyear investment seeks to make fixes as population growth has stalled and race and income inequities have risen. His budget proposes to scoop up an excess of tax dollars – expected to surpass $75 billion – largely paid by those at the top of the socioeconomic ladder and redistribute them to those struggling to climb from the bottom. The plan is buttressed by $27 billion the state will receive from the American Rescue Plan, the federal relief law signed by the President in March and available for a variety of expenses through the end of 2024.  About half of the money would be used to lessen the economic impacts of the pandemic, including $2 billion for residents’ unpaid utility bills and smaller amounts for things such as paying off traffic fines for low-income Californians and college stipends for students who perform volunteer work. The budget proposed Friday, May14th would spend $267.8 billion in the 2021-2022 fiscal year, an increase of more than $40 billion from his budget unveiled in January. Source - The San Diego Union Tribune – John Myers.
Newsom Proposes $35 Million to Aid Basic Income Programs 

Sacramento – The Governor wants to use a sliver of the state’s massive budget surplus to give poor people money each month with no rules on how they spend it. Newsom’s budget proposal, announced Friday, May 14th, includes $35 million over five years to pay for “universal basic income pilot programs.” The idea is to give poor people money each month to help ease the stresses of poverty that can make it harder to find fulltime jobs and stay healthy.

It’s believed to be the first statewide funding for such programs which are gaining traction in cities across the country. Newsom’s goal is to support these local programs so they can produce data to help policymakers decide if the idea will work at a larger scale. Mayors across the country have started their own programs, including one in Oakland earlier this year, Los Angeles announced they would spend $24 million to provide $1,000 per month to 2,000 households a year “with no questions asked.” Newsom’s proposal would not create a statewide guaranteed income program. Instead, it would help pay for local governments to start their own programs. Local governments would have to help pay for it – either using local taxpayer money or finding private donors – and the programs must target low-income families. Source – The San Diego Union Tribune – Adam Beam. 
You Are Invited to Attend a Free Presentation on May 20th on Radical Ways to Conduct Research
Evan Siter, CEO of XpertVR will be presenting information of the possibilities of VR and Research. Technology is being used in business to research shopper behavior and employee training processes. This FREE virtual program is available to the first 100 people that reserve their space for this presentation. RSVP to: RSVP by May 17th, 5 p.m. to be included.
Upcoming Mixers & Ribbon Cuttings
The Fun Returns! Join Us and Celebrate an Evening Mixer and Ribbon Cutting at La Mesa Wine Works
On Wednesday, May 19th we are ready to celebrate our valued Chamber Member, La Mesa Wine Works, located at 8167 Center Street in La Mesa with an evening mixer and ribbon cutting. The fun begins at 5:30 p.m. and the mixer will continue until 7 p.m. We will have the “official” ribbon cutting at 6 p.m. This evening get-together is long overdue, and we are ready to meet and visit with Linda and Mike McWilliams, who are part of the ownership team of La Mesa Wine Works and are also owners of San Pasqual Winery. Join us and meet the team at La Mesa Wine Works, a cooperative Tasting Room that features premium wines from San Diego County wineries. This special occasion will offer happy hour pricing of wines by the glass at $5.00 a piece and bottles of wine "to go" at $10 per bottle. Enjoy appetizers from local restaurants and raffles are back!
Wednesday, May 19th

Time: 5:30 p.m. – 7:00 p.m. - Ribbon cutting at 6pm

Where: La Mesa Wine Works - 8167 Center Street, La Mesa

Cost: FREE for Chamber members and $5 per guest.
Due to public health and safety, this event is limited to the first 50 people who register. RSVP’s required. RSVP to: or here.

We look forward to seeing you in person for great wine, good conversation and fun!
NOTE: We recommend those that are feeling ill, or who have been exposed to someone ill – please stay home.
Wine Works Celebrates Nurses Day All Month!
La Mesa Wine Works is offering half price wine specials to all nurses & health care workers in May.

Also discounts from our weekend food vendors through May.
Food Vendor Schedule
May 22nd, 5-9: Motor-Bites
May 28th, 5-9: God Save The Cuisine
Join Us at the Evening Mixer and Ribbon Cutting for Next Door Craft Beer & Wine Bar
We are happy to welcome Next Door Craft Beer & Wine Bar to our business community. This cozy bar has a living room setting, outdoor patio, relaxing atmosphere, and serves a top-notch selection of craft beer and wine, as well as delicious specialty plates - cheese plates and meat & cheese plates, sandwiches - Californian Sandwich, Ham Sandwich, Turkey sandwich, Prosciutto Caprese & Fresh Mozzarella sandwich, salads and more!

Come meet the owners and join us as we welcome them at an evening mixer from 5:30 p.m. - 7:00 p.m. with the "official" ribbon cutting happening at 6 p.m. on Wednesday, May 26th. Hors d’oeuvres will be served and happy hour pricing will be offered throughout the night. Visit or call 619-303-0988.
Date & Time: Wednesday, May 26th between 5:30 - 7 p.m.

Location: 7235 El Cajon Blvd., San Diego, CA 92115

Hors d’oeuvres will be served, and enoy happy hour pricing!

Cost: FREE for Chamber members and $5 per guest.
Due to COVID-19 restrictions RSVP's are required and limited to the first 30 people: or register online.
NOTE: We recommend those that are feeling ill, or who have been exposed to someone ill – please stay home.
Join Us and Welcome I-Que BBQ to Our Business Community at an Evening Mixer and Ribbon Cutting
On Thursday, June 3rd we invite you to meet the owners of the newest barbecue restaurant in La Mesa, I-Que BBQ. We are celebrating an evening mixer, where you can sample bites of their famous BBQ. Mix and mingle and be a part of the ribbon cutting that will happen at 6 p.m. Opening a business during this pandemic is a challenge, so we encourage you to come on out and meet these new business owners and show our support of their desire to open their BBQ business and share their BBQ recipes with us.
Thursday, June 3rd

Time: 5:30 p.m. - 7:00 p.m.
“Official" Ribbon cutting at 6:00 p.m.

Location: I-Que BBQ at 8733 Broadway -La Mesa

Cost: FREE for Chamber Members and $5 per person for guests

Due to COVID-19 restrictions RSVP’s are required and limited to the first 30 people: or register online.
NOTE: We recommend those that are feeling ill, or who have been exposed to someone ill – please stay home.
Updates from County of San Diego COVID-19 Business Sector
Senator Jones Speaks Out Against Sexually Violent Predator Placement
State Senator Brian W. Jones (R-Santee) recently called on Governor Gavin Newsom to order the Department of State Hospitals (DSH) to stop trying to release sexually violent predators (SVPs) in unsuspecting residential neighborhoods throughout California. Jones was specifically reacting to recent attempts by DSH to place two SVPs in East San Diego County.

“For decades state agencies have been sneaking around trying to release or parole dangerous sexually violent predators and rapists in residential neighborhoods‚” stated Senator Brian W. Jones. “Back in 1980’s Governor Deukmejian stepped in to stop it. In the 90’s Governor Wilson had to do the same. It’s time now for Governor Newsom to step up as well and call a halt to this dangerous practice.” 

In the last several weeks‚ the DSH plan to place Douglas Badger and Merle Wakefield‚ both dangerous SVPs‚ into a home in Mt. Helix was exposed and community protests ensued. This week‚ San Diego County Superior Court Judge Albert Harutunian disallowed Wakefield’s placement in the home but Badger’s approval to live in the same location on Mt. Helix is still pending.

In 1994‚ state officials tried to parole convicted serial rapist Melvin Carter into several Bay Area communities. Wilson overruled his own staff and ordered that Carter be sent to spend his parole in a trailer at the Devil’s Garden Fire Conservation Camp in Modoc County.

In 1987‚ the state tried to parole sadistic torturer-rapist Lawrence Singleton to several Bay Area communities. Deukmejian ordered that Singleton instead serve out his parole in a trailer on the grounds of San Quentin Prison.

“The state should be protecting children and other vulnerable people in residential neighborhoods‚ not putting them at risk‚” continued Jones. “Governor Newsom and his department directors need to stop playing ’hide the predator’ and come up with a safer‚ transparent plan for dealing with sexually violent predators and other sexual offenders. We now know about the state’s attempts to release Badger and Wakefield‚ but where else in California is the Newsom Administration trying to do this?”

If you would like to watch the full interview on KUSI News‚ you can click here to view the video.
From SDG&E: Emergency Customer Protections are Ending
In the beginning of the COVID-19 crisis, SDG&E put emergency customer protections in place to help ease the financial burden many Southern Californians were suddenly feeling. The California Public Utilities Commission (CPUC) has extended the emergency customer protections to June 30, 2021. Normal business operations will resume on July 1, 2021.

  1. If you have a past due account balance, SDG&E encourages you to set up a flexible payment plan. Credit and collections activities will resume on July 1, 2021. You can set up payment arrangements online on My Account or through the SDG&E mobile app. Visit for more information.
  2. From monthly discounts to one-time payment assistance, SDG&E has different programs available to help manage bills. Visit
  3. Renters impacted by the COVID-19 pandemic may qualify for rent and utility payment assistance. Call 2-1-1 to learn more.
  4. If you are currently a CARE or FERA customer, you may also be eligible for debt forgiveness. Visit to find out if you qualify.
  5. Program recertifications and verifications for CARE, FERA and Medical Baseline will resume on July 1, 2021. SDG&E will notify you via email or mail if additional documentation is needed.  

To see how SDG&E can help, visit and answer a few easy questions.

If you are an SDG&E business customer, normal credit and collection practices are scheduled to resume July 1, 2021. Avoid disconnection and set up a payment plan and rest easy knowing you’re covered. Visit to learn more.
DMV Services Available Online Via New Revamped Website & REAL ID Enforcement Date Extended to May 3, 2023
Online Services: You may complete your DMV business by ways other than visiting DMV offices. The DMV has revamped their website to be more user friendly and now offers both self-service tasks and assisted tasks, among other improvements. They have also expanded eligibility to conduct business online (to seniors for example), even if their mail notice states they need to visit in person.

REAL ID: A REAL ID is a federally accepted form of ID that can replace your current California ID. A REAL ID or passport will be required to board domestic flights, visit secure federal facilities such as military bases or courthouses. The enforcement date was extended to May 3, 2023 but consumers still should get a REAL ID sooner rather than later.
FREE Virtual Home Fire Education Sessions to Keep You Safe Presented by the American Red Cross
The Chamber encourages you to sign up NOW for your personalized session!
The American Red Cross is offering to educate our community virtually on safety and how to reduce home fire deaths and injuries. Did you know that home fires are the most common emergency across the country? Each year the Red Cross responds to an average of more than 60,000 disasters, the vast majority are home fires. Home fires claim SEVEN lives every day!

The Red Cross is now scheduling virtual home fire safety education sessions in our community. You will learn how to create a safety plan, and how to stop home fires before they start. The campaign to reduce home fire-related deaths and injuries looks different this year, due to the COVID-19 pandemic. When it’s safe, they will be partnering with fire departments to install smoke alarms in homes.

These personalized sessions can be requested by calling 619-354-9609 or by signing up on their website at The flyer below provides all the information you need.

The Chamber encourages you to sign up and schedule your personalized Free Home Fire Education session NOW. Together, we can stop home fire deaths and injuries!
La Mesa Chamber Calendar
May 19 - La Mesa Wine Works Evening Mixer and Ribbon Cutting : 5:30-7pm at 8167 Center Street, La Mesa | Details/RSVP

May 26 - Next Door Craft Beer & Wine Bar Ribbon Cutting : 5:30-7pm at 7235 El Cajon Blvd., San Diego, CA 92115 | Details/RSVP

June 3 - I-Que BBQ Evening Mixer and Ribbon Cutting : 5:30-7pm at 8733 Broadway, La Mesa | Details/RSVP

July 21 - "Summer Bash" Business Expo : 5-8pm at Courtyard by Marriott San Diego El Cajon | Details/RSVP

NOTE: We recommend those that are feeling ill, or who have been exposed to someone who is ill – please stay home.
For local La Mesa News, please visit
Show Off Your Membership With Pride!
"Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a
company uses good business practices and 26% more effective for communicating that a business is reputable."
Quoted from "The Real Value of Joining a Local Chamber of Commerce"

Not only do we provide members a physical plaque to display at their place of business, we also provide a way to further brand your business by providing a Virtual Plaque to display right on your website. Membership in a chamber of commerce has come to signify corporate citizenship and excellence, and your website is your storefront to the consumer and the world. Just place it on your website with a link back to or to your personal business page in our directory.
Special Thank You to Our Premium Members
Diamond Member
Grossmont Center
At Grossmont Center, you’ll be reminded why our center has thrived since 1961 because it’s where friendships are made, family bonds are strengthened and memories are created.
5500 Grossmont Center Dr. #213 in La Mesa
(619) 465-2900 |
Platinum Members
Boston Beer Company
Edible Arrangements
Local Umbrella Media
Sandra Small/ Photographer
SMIB Management, Inc.
The Little Warehouse
Self Storage
Gold Members
AAA Imaging
American Medical Response
Barnes & Noble -
Grossmont Center
Benchmark Financial
Community Spectrum
Discovering My City Magazine
DMZ Visual Marketing
EDCO Waste & Recycling Corp.
Frazier Farms
Hallman Jewelers
Kostedt Design & Marketing
Magnaglobe Enterprises
Mobility Works
Park Station
PenChecks, Inc.
Productivity Plus Office Support
San Pasqual Winery
Sanctuary Cruises
Studio M.I.F.
The East County Californian
Vision Studio Concepts
William H. Sauls
Thank you for being a member and for your support!

Mary England
President & CEO
Cell: 619-251-7730
La Mesa Chamber of Commerce ∙ P.O. Box 94 ∙ La Mesa, California 91944