La Mesa Chamber News | November 17, 2020
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Your Weekly News from the La Mesa Chamber
Local Coronavirus Update

1,087 COVID-19 Cases Were Reported on Sunday
On Monday, November 16th the County of San Diego held an emergency press conference to inform residents that our Coronavirus cases are rising rapidly – too rapidly. We learned that we reported the highest number of COVID-19 cases of 1,087 on Sunday. What also influenced this press conference was the additional information that on Monday, the second highest number of COVID-19 cases of 833 cases were reported. Greg Cox, Chairman of the Board of Supervisors informed us that these increased rate cases are a serious indicator that we are moving in the wrong direction. From October 25th to November 7th our hospitalization cases have risen 27%. The County issued (10) cease and desist orders to businesses this weekend that are in violation of complying with the health orders. Those businesses are listed on the County website for the public to view. The County informed us that 94% of the State has moved to the purple tier, so we are not alone. But the Governor has stated that we need to "put on the brakes" to stop the spread of this virus immediately.

Everyone has to do their part to help San Diego County move out of the purple tier by: wearing face coverings, washing your hands, staying home when you are sick, keep a 6-foot distance from people in stores and other locations, avoid large crowds and do not have dinner or house parties. With the Thanksgiving Holiday approaching the Governor has asked that we limit our gatherings to people within (3) households and avoid traveling out of state, if possible.
Moderna Announces Vaccine is 94.5% Effective
Drugmaker Moderna announced Monday, November 16th that its coronavirus vaccine was 94.5% effective, joining Pfizer as a frontrunner in the global race to contain a raging pandemic that has killed 1.2 million people worldwide. Both companies plan to apply within weeks to the Food and Drug Administration for emergency authorization to begin vaccinating the public. Officials said that the two companies could produce enough vaccine for a little more than 20 million people in the United States by sometime in December, with the first dose going to people with the highest risk, like health care workers, emergency medical workers and frail residents of nursing homes. But a vaccine that would be widely available to the public is still months away, while the need for one is becoming increasingly urgent.  The pandemic has infected more the 53 million people around the world so far. U.S. case are soaring, setting records everyday. There have been more than 11 million cases and 246,000 deaths. COVID-19 is killing more than 1,100 Americans a day, and the last million cases occurred in just six days. The charge to the United States, which has already committed about $2.5 billion to help develop Moderna’s vaccine and buy doses, comes out to about $24.80 a shot. Pfizer did not take any money from the U.S. government to develop or test its vaccine. But Operation Warp Speed has promised Pfizer $1.95 billion to provide 100 million doses which comes out to $19.50 per dose. Source: The San Diego Union Tribune - Denise Grady.
Don’t Forget to Support Our Small Businesses on Saturday, November 28th - the Annual “Small Business Saturday”
“Small Business Saturday” is an American shopping holiday held the Saturday after Thanksgiving, one of the busiest shopping times of the year. “Small Business Saturday” was first observed on November 27, 2010, which is a counterpart to Black Friday and Cyber Monday, which features big box retail an e-commerce store respectively. By contrast, “Small Business Saturday” encourages holiday shoppers to patronize brick and mortar businesses that are small and local. Small Business Saturday is a registered trademark of American Express.

The first event was created by American Express, in partnership with the non-Profit National Trust for Historic Preservation, Boston Mayor Thomas M. Menino, and Rosedale Village Main Street. That year AMEX publicized the initiative using social media, advertising, and public relations. The publicity generated more than one million Facebook “like” registrations and nearly 30,000 tweets under the Twitter hashtags #smallbusinesssaturday and #smallbizsaturday.

Remember that our small business owners will run marketing specials on November 28th to help capitalize on the boost in foot or online traffic, affiliated with “Small Business Saturday.” Don’t disappoint them, be sure and visit your favorite small business, do some shopping and get a jump start on your holiday shopping!
City Of La Mesa Business News
The City of La Mesa will be waiving business license fees for all in-city businesses (businesses with a physical location in the city) through April 2021. The $4.00 state mandated CASp fee will still apply. If paying online, the fees cannot be waived! Renewals should instead be mailed to the address provided on the form.

The new City of La Mesa smoking prohibits smoking in enclosed areas of employment and in public places including on streets, sidewalks and in unenclosed places of employment with limited exceptions. “No Smoking or Vaping” signs must be clearly, sufficiently and conspicuously posted in the outside window of every building which is open to the public. A free downloadable “No Smoking or Vaping” sign is available on the City’s website at:  This smoking regulation went into effect on Saturday, March 28, 2020.
“La Mesa Live” Visits Anthony’s Fish Grotto
We had the pleasure of meeting and talking to Craig Ghio, of the Ghio family at Anthony's Fish Grotto last week. We are excited to share that experience with you and show you the beautiful outdoor seating areas, remind you of the fantastic lakeside view, hear the ducks quacking and let you be transformed to another place in time. Anthony's began serving customers 74 years ago and still use the recipes in the restaurant created by "Mama" Ghio today! Anthony's is a premier, dog friendly restaurant. Craig informed us they even make special dog food for your four-legged friend. Dogs are able to dine on the patio daily. Take a look at the video below and make plans to dine lakeside soon!
Anthony's Fish Grotto | 9530 Murray Drive in La Mesa | (619) 463-0368 |
To view this video and all of the video interviews in our La Mesa Live series, visit We are always grateful to Marvin Sears, owner of Studio M.I.F. who is our La Mesa Live creative partner.
You Are Invited to Join in the Annual Toy Drive for 
La Mesa Military Families – This Year a “Drive -Thru” Event
Each year the Chamber members, friends and family donate new, unwrapped toys and items for our La Mesa military families. We are thrilled to again coordinate this project with Lincoln Military Housing, who facilitates holiday events for over 2,000 military children within our region. The children living in La Mesa military housing are between the ages of 2-13 years old. This year will be a bit different, as we won’t be at BJ’s Restaurant and Brewhouse for our mixer and holiday party! The pandemic has forced us to change the way we collect the toys, diapers and other items this year. 

We will be hosting a “drive-thru” event on Tuesday, December 1st between 5:30 p.m. - 6:30 p.m. in Grossmont Center, 5500 Grossmont Center Drive. 

We will be located in the parking lot by San Diego Yoga and CVS Pharmacy. Drive in the Center by Target, you will see the pop-up tent in the parking lot and will be waiting to see you! Everyone who beings a new, unwrapped toy, diapers, gift cards or other items, will receive a FREE raffle ticket to be entered into a drawing to win a Giant Teddy Bear. While you are in Grossmont Center, we suggest you stop into one of the restaurants and grab a bite to eat, then stop into one of the retail stores to do some shopping!

Want to donate to the families but can’t join us on December 1st? We are happy to accept your donations throughout this month. You can drop them off to Fran Smith, 8080 La Mesa Blvd., Suite 214 in La Mesa between the hours of 10:00 a.m. – 4:00 p.m. or call Mary England 619-251-7730 to coordinate her picking them up from you! We are here to help! 
The Clock Ticks - Still Time to Donate to Our Homebound Seniors!
The Chamber is so proud of our past success of assisting La Mesa homebound seniors at the holidays. This year we are adopting 21 homebound seniors, 18 women and 3 men. We will again, collect, purchase and assemble items and place them in large gift baskets and gift bags. The deadline to receive the gifts for our seniors is Friday, November 27th. We can make an exception to this due date if you let us know. We need to receive the items to assemble and package them for our “official” delivery date of December 11th to our seniors.

We ask that if you wish to donate items from your pantry, please double check the expiration date on those items and make sure they have not expired. All items of non-perishable canned goods, packets of pasta or macaroni & cheese are perfect for our gift baskets. Soaps, lotions, socks, tubes of toothpaste, packs of tissues, bottles of hand soaps, bottles of hand sanitizer, pens and pads of paper. Gift cards in any denomination from grocery stores and other locations are also great gifts. If you have another item you believe will put a smile on their faces, by all means pack them up! We want to make this a memorable holiday for our home bound seniors again this year.

Remember, all donated items should be received by Friday, November 27th to be included in the senior gift baskets and bags. They may be delivered to Fran Smith, 8080 La Mesa Blvd., Suite 214 in La Mesa, Monday - Friday between the hours of 10:00 a.m. and 4:00 p.m. or contact Mary England and she can coordinate picking up the items from you - cell 619-251-7730.
Suggested items to purchase or donate:
Canned soups/vegetables/fruits, crackers, pasta, marinara, macaroni & cheese, instant cereals, bars of soap, tooth paste, tissues, hand soaps, hand sanitizer, socks, pens and pads of paper. Gift cards in any denomination from the following locations: Walmart, Target, or any grocery store.

If you have another item you believe will put a smile on their faces, by all means drop them off! We want to make this a memorable holiday for our home bound seniors again this year.
Welcome to Our New La Mesa Chamber Member!
Welcome to Pink Rose Café -
Will be Opening in December!
From the San Diego East County Homeless Task Force: Upcoming County Meeting - Zoning Ordinance Amendments Related to Shelter Facilities
The amendments are to facilitate the development of permanent ordinances that will assist persons experiencing homelessness and minimize the impacts associated with homelessness on County facilities. County Planning & Development Services staff desires public input regarding the Zoning Ordinance Amendments, which will be presented to the Planning Commission and Board of Supervisors for adoption. 

Public Engagement Opportunities
The two engagements will cover the same information. Please attend a date and time that works best for you. Select one of these dates to find meeting information:
From DA Stephan's Office: DA's CARE Center Provides Food During COVID-19
Man Pleads Guilty to Arson in Chula Vista

A man pleaded guilty to an arson count Monday for setting a fire in Chula Vista, one of several blazes he is suspected of starting. Alejandro Gonzalez, 33, is scheduled to be sentenced January 13.
Understanding Human Trafficking Webinar

Grossmont College and the DA's Office invite you to join this public webinar series to learn more about our criminal justice system. On Wednesday, November 18 at 12pm, Deputy DA Carolyn Matzger will talk about Human Trafficking, facts and figures, and a basic understanding of what it is. The webinar is free and open to the public. 
SD Prescription Drug Report Card Shows Alarming Overdose Trend

District Attorney Summer Stephan gathered Thursday with other law enforcement officials outside the San Diego County Medical Examiner's office to deliver a disturbing update included in the region's Prescription Drug Report Card
DA's CARE Center Provides Food to Thousands in Need During COVID-19

The DA's CARE Center has adapted its services not only because of COVID-19 but because it has also seen an increase in the community's need for food access. In 2019, the CARE Center’s food distribution served 1,858 individuals and so far in 2020, it has served 6,886 individuals.
Help Our Furry Friends Have a Happy Holidays - Donate Online to SDCCU ‘Presents for Paws’
Special holiday fundraiser benefits animal shelters and rescues in Southern California

San Diego County Credit Union® (SDCCU®), one of California’s largest credit unions, is collecting “Presents for Paws,” a special holiday fundraising campaign benefiting animal shelters and rescues in San Diego, Orange and Riverside counties. This will be SDCCU’s ninth consecutive holiday season supporting the “Presents for Paws” campaign.
“SDCCU is proud to support animal shelters and rescues throughout Southern California this holiday season,” said SDCCU President and CEO Teresa Campbell. “We encourage the members of our communities to donate online to help raise much-needed funds for these extraordinary organizations.”
SDCCU hopes to raise $10,000 throughout the holiday season. In San Diego County, collections will benefit San Diego Humane Society; in Riverside County, collections will benefit Animal Friends of the Valleys; and in Orange County, collections will benefit the Home Free Animal Rescue and Sanctuary. Monetary donations will be accepted online this year at Last holiday season, SDCCU’s “Presents for Paws” combined donation efforts collected a total of $9,097 for shelter animals in need.
“Pack the Pantry” Food Drive Aims to Fill Local College Pantries
50% of area college students face food insecurity
According to recent research, 50% of college students in San Diego face food insecurity, which means they don’t have reliable, consistent access to food. This obstacle increases the likelihood that students will miss classes or drop out of school.
The pandemic has only made securing food more difficult for students. Now, more than ever, local students are depending on their college’s food pantries.
With the second annual Pack the Pantry food drive, California Coast Credit Union is partnering with all of the local community college campuses, the North County Food Bank, and the San Diego Food Bank to raise funds and fill local college pantries.
During the month of November, you can donate online to help provide much-needed food to local college pantries at Donors can even select which college food pantry they want their donation directed to.
“This year, Pack the Pantry is more important to students and our community colleges,” said Lynn Neault, Chancellor of the Grossmont-Cuyamaca Community College District. “This campaign will help students find some relief in a year that has been challenging for many, and we greatly appreciate the community’s support.”
Cal Coast President & CEO Todd Lane said, “This year has presented a lot of challenges for college students, with the shift to virtual and hybrid learning. Lack of access to food should not add to their stress. In these difficult times, we hope that our local community will come together to provide necessary nutrition to those in need.”
Both the San Diego Food Bank and North County Food Bank are donating their services to support the Pack the Pantry food drive by delivering the food to the community colleges at the end of the fundraiser.
Jacobs & Cushman San Diego Food Bank president & CEO James Floros said, ”Last year’s Pack the Pantry food drive provided thousands of meals to students facing food insecurity in our community. This year, Cal Coast Credit Union and our local colleges have risen to the occasion to host a virtual Pack the Pantry food drive despite tremendous challenges due to the pandemic. On behalf of the Food Bank’s staff and family of volunteers, we are so deeply grateful to everyone at Cal Coast, local community colleges and the public for helping us feed students facing food insecurity during this heightened time of need in our community.”
For more information on the Pack the Pantry food drive, visit or call (858) 495-1600 and ask for Community Relations.
The Montera Friendsgiving Event
The RSVP date has been extended to accommodate our Chamber friends!
How Much is Your Inefficient Equipment Costing You?
SDG&E can help you save energy and money on your monthly bill. Consider On-Bill Financing when upgrading your business’s equipment. Energy efficiency upgrades are a great way to lower your energy use, reduce monthly bills and help the environment. 
SDG&E provides loans to qualified business candidates to purchase eligible energy-efficient equipment. You pay the loan interest-free through a line item on your monthly utility bill. On-Bill Financing (OBF) works in conjunction with SDG&E’s rebate and incentive programs. OBF offers eligible business customers 0% financing for qualifying upgrades that include:
  • LED lighting
  • Foodservice equipment
  • Refrigeration products
  • Laundry systems
  • HVAC products 
  • Water heaters

Find out if On-Bill financing is an option for your new equipment upgrades. Visit or call SDG&E at 1-800-644-6133 to learn more.
Community Police Oversight Board Recruitment
Applications are now being accepted for the newly created Community Police Oversight Board (“CPOB”). The deadline for submission of applications is 5:30 p.m., Tuesday, December 1, 2020, in the City Clerk’s office at La Mesa City Hall, 8130 Allison Avenue. Applications may be obtained at City Hall or from the City of La Mesa website.

The CPOB will provide recommendations to the Chief of Police, Mayor, City Council, and City Manager on the La Mesa Police Department procedures and policies and on matters of public safety within the City. The CPOB will consist of an 11 member panel (must be residents of the City of La Mesa) as follows:
  • A citizen from each of the four police beats
  • A citizen from each of the 4 communities: faith based, business, young adult (18 to 30 years of age), older adult (62+ years of age)
  • Representatives from Helix Charter High School and La Mesa–Spring Valley School District
  • Advocate for people experiencing homelessness, substance abuse, mental health or other social issue.

Applications may be submitted by mail to the City Clerk’s Office, 8130 Allison Avenue, La Mesa, CA 91942 or email to

For more information and to apply, visit:
Best of East County 2020 Reader’s Poll!
Vote today!
This is your opportunity to let your voice be heard! Vote for your favorite people, places and businesses in East County to help us determine who is the very best in East County. Deadline to vote is November 30, 5pm.

City of La Mesa Launches a Social Media Marketing Campaign -
“Dine In To Chip In” for La Mesa Restaurants
The City of La Mesa would like to spotlight local restaurants during the holidays. If you are a restaurant in the zip code 91942 and 91941 you will want to take a look at this FREE opportunity to market your restaurant. For one-week, participating restaurants will be able to share their specials, photos of their business and showcase your business and connect with the local community/consumer. Don’t wait – Apply now! The link for the application and information is here:
Member Restaurants Offering Outdoor Dining
Anthony's Fish Grotto
Dine by the Lake and enjoy the ambiance from 11:30am - 8pm.
9530 Murray Drive in La Mesa

BJ's Restaurant & Brewhouse
7 days a week from 11am-10pm - Outdoor Dining, Takeout, Curbside Service, & Delivery. Walk-in, first come, first serve service.
5500 Grossmont Drive
(619) 589-7222 |

Brew Coffee Spot
Our patio is open daily from 8am to 3pm! First come first served. No reservations required.
Online ordering through Clover | Take out
6101 Lake Murray Blvd. in La Mesa
(619) 246-1244 |

Cucina Basilico
Patio service Tuesdays - Sundays: 4.30pm-9 pm
(619) 825-3171
7200 Parkway Dr. in La Mesa

Hooleys Public House
Dine under the (3) tents right by the restaurant.
Tue - Thur 4 - 9 pm | Fri 4 - 10 pm | Sat 11 am - 10 pm | Sun 11 am - 7 pm
5500 Grossmont Center Dr. #277
(619) 713-6900 |
La Mesa Wine Works
A cooperative Tasting Room featuring Premium Wines from San Diego County Wineries
8167 Center Street, La Mesa, CA 91942
Thursday - Saturday 3-8 & Sunday 12-5
619.714.0700 |

Little Roma
Dine on the patio that surrounds the restaurant.
Mon - Sat: 11am - 9pm | Sun: 4pm - 8:30pm
5575 Baltimore Drive, Suite 104 in La Mesa
(619) 461-7000 |

Marie Callender's
Patio dining available!
Mon-Thur & Sun: 11am-8pm | Fri & Sat 11am-9pm
6950 Alvarado Rd. in San Diego
(619) 465-1910 |

Nonno's Ristorante Italiano
Dine in with reservations, or carry out
5314 Baltimore Drive in La Mesa
(619) 337-9559 |

Sycuan Casino Resort
Enjoy the Viewpoint Neighborhood Kitchen patio!
Restaurant & Bar | Thursday - Sunday: 5PM-10PM
Brunch | Saturday & Sunday: 8AM-2PM
(619) 445-6002 |

The Lunch Box Cafe and Deli
Dine-in service, takeout or delivery!
Tue - Fri: 7:30am - 2:00pm | Sat: 7:30am - 1:00pm
8751 La Mesa Blvd. in La Mesa
(619) 463-4013 |
Member Restaurants Offering Take Out / Delivery
Anthony's Fish Grotto
Takeout & dine-in: 11:30am - 8pm
Retail market: 11:30am -7pm
9530 Murray Drive in La Mesa

BJs Restaurant and Brewhouse
7 days a week from 11am-10pm - Outdoor Dining, Takeout, Curbside Service, & Delivery. Walk-in, first come, first serve service.
5500 Grossmont Drive
(619) 589-7222 |

Brew Coffee Spot
Patio open 8-3 daily | online ordering | take out
(619) 246-1244
6101 Lake Murray Blvd. in La Mesa

Cali Comfort BBQ
Take out: 11 a.m. - 7 p.m. 7 days a week.
8910 Troy Street in Spring Valley

Cucina Basilico
Takeout: 4:30 p.m. - 8:30 p.m.
(619) 825-3171.
7200 Parkway Dr. in La Mesa

Dream Dinners
Easy, Homemade Meals
5208 Jackson Dr #116 - La Mesa
(619) 460-6800 |

Edible Arrangements
Free delivery! 8237 La Mesa Blvd. in La Mesa
(619) 464-1111 |

El Pollo Loco
10 a.m. - 10 p.m. for drive through meals.
4990 Baltimore Drive in La Mesa
(619) 797-1956 |

Himalayan Cuisine
Take out: 11 a.m.- 9 p.m. Sunday - Thursday
Friday & Saturday: 11am - 10pm
(619) 461-2503
7918 El Cajon Blvd #P in La Mesa

Hooleys Public House
Patio dining, takeout & delivery
Tue - Thur 4 - 9 pm | Fri 4 - 10 pm | Sat 11 am - 10 pm | Sun 11 am - 7 pm
5500 Grossmont Center Dr. #277
(619) 713-6900 |
Little Roma
Patio dining or delivery.
Mon - Sat: 11am - 9pm | Sun: 4pm - 8:30pm
Delivery hours: M-Sat 11am- 9pm | Sun 4-8:30pm
5575 Baltimore Drive, Suite 104 in La Mesa
(619) 461-7000 |

Los Pinos Taco Shop
Takeout: Mon - Sat 10:30am - 9pm.
Sunday 4 p.m. - 9:00 p.m.
(619) 462-5031
5646 Lake Murray Blvd in La Mesa

Marie Callender's
Patio dining,take out and delivery available!
Mon-Thur & Sun: 11am-8pm | Fri & Sat 11am-9pm
6950 Alvarado Rd. in San Diego
(619) 465-1910 |

Nonno's Ristorante Italiano
Dine in with reservations or carry out.
5314 Baltimore Drive in La Mesa
(619) 337-9559 |

Red Lobster
Takeout: Sun - Thurs: 11am - 10pm, Fri & Sat: 11am - 11pm
(619) 463-4449 | 8703 Murray Drive in La Mesa
Free delivery when ordering at:

San Pasqual Winery
Mon - Thur: 12 - 6 PM | Fri - Sat: 12 - 8 PM | Sunday: 12 - 5 PM
Order pick ups and bottles to go. Limited wine service on our patio. Visit La Mesa Wine Works, for service on our spacious patio!
8364 La Mesa Blvd. in La Mesa
(619) 462-1797 |

Surf Rider Pizza Co.
Takeout: Tuesday - Sunday 11:30am - 7:30pm
8381 La Mesa Blvd. in La Mesa
(619) 340-1270 |

The Lunch Box Cafe and Deli
Dine-in service, takeout or delivery!
Tuesday to Friday: 7:30am - 2:00pm
Saturday: 7:30am - 1:00pm
8751 La Mesa Blvd. in La Mesa
(619) 463-4013 |

Valley Farm Market
Fresh meat, chicken and fish, as well as milk, eggs, bread and fresh produce. Products are available on a “first come, first served” basis.
9040 Campo Rd. in Spring Valley
(619) 463-9595 |
For local La Mesa News, please visit
Show Off Your Membership With Pride!
"Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a
company uses good business practices and 26% more effective for communicating that a business is reputable."
Quoted from "The Real Value of Joining a Local Chamber of Commerce"

Not only do we provide members a physical plaque to display at their place of business, we also provide a way to further brand your business by providing a Virtual Plaque to display right on your website. Membership in a chamber of commerce has come to signify corporate citizenship and excellence, and your website is your storefront to the consumer and the world. Just place it on your website with a link back to or to your personal business page in our directory.
Special Thank You to Our Premium Members
Diamond Member
Grossmont Center
At Grossmont Center, you’ll be reminded why our center has thrived since 1961 because it’s where friendships are made, family bonds are strengthened and memories are created.
5500 Grossmont Center Dr. #213 in La Mesa
(619) 465-2900 |
Platinum Members
Boston Beer Company
Edible Arrangements
Sandra Small/ Photographer
SMIB Management, Inc.
The Little Warehouse
Self Storage
Gold Members
AAA Imaging
American Medical Response
Barnes & Noble -
Grossmont Center
Benchmark Financial
Community Spectrum
Discovering My City Magazine
DMZ Visual Marketing
EDCO Waste & Recycling Corp.
Frazier Farms
Hallman Jewelers
Kostedt Design & Marketing
Magnaglobe Enterprises
Mobility Works
Park Station
PenChecks, Inc.
Productivity Plus Office Support
San Pasqual Winery
Sanctuary Cruises
Studio M.I.F.
The East County Californian
Vision Studio Concepts
William H. Sauls
Thank you for being a member and for your support!

Mary England
President & CEO
Cell: 619-251-7730
La Mesa Chamber of Commerce ∙ 8080 La Mesa Blvd. Ste. 212 ∙ La Mesa, California 91942