La Mesa Chamber News | August 31, 2020
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Your Weekly News from the La Mesa Chamber
New Changes in Businesses - Reopening on August 31st
On Friday the County announced new updates that will potentially allow the following businesses to reopen in San Diego, effective Monday, August 31st (For details visit

Indoors with modification, max 25% capacity or 100 people, whichever is less
  • Restaurants, dine-in
  • Place of worship
  • Movie theaters
  • Museums

Indoors with modifications, max 10% capacity
  • Gyms and fitness centers

Indoors with modifications
  • Hair salons and barbershops
  • Nail salons
La Mesa Small Business Relief Grant Application Deadline Extended to Thursday, September 3rd 12 Noon! What are You Waiting for?
Eligible Businesses May Apply for Grants up to $5K
The CARES ACT funding is STILL AVAILABLE to businesses that have been impacted by COVID-19 (and who hasn’t?). The clock ticks and we want to make sure eligible La Mesa businesses apply! Questions: Cat Kricorian the ECEDC representative by phone at 619-258-3670 or by email
Meet The Hills Local Pub This Week Via “La Mesa Live”
We are pleased to invite you to view our “up close and personal” video interview with this week’s featured La Mesa Chamber business, The Hills Local Pub. We were thrilled to talk with one of the owners, Marco Rodriguez, who shared their concept of the new outdoor dining area and how The Hills has changed the way they serve customers during the pandemic. We were also happy to meet and talk to Leilani Doyea, The Hills General Manager, who made the cocktails that were featured in the video, as well as worked with the kitchen staff to prepare the featured food items. We are proud to announce that this year The Hills celebrated their 6-year anniversary. This pub brings the community together through their great food, beverages and passionate community spirit. The Hills often hosts events that benefit local charities throughout the year.
To view this video and all of the video interviews in our La Mesa Live series, visit We are always grateful to Marvin Sears, owner of Studio M.I.F. who is our La Mesa Live creative partner.

8758 La Mesa Blvd. in La Mesa | (619) 741-7166 |
City of La Mesa Announces Rental Assistance Program
Applications Accepted From 8:00 a.m. August 31st – September 4th, Midnight
The City of La Mesa has selected Home Start to manage the new Renter Assistance Program. Home Start is a local non-profit that specializes in helping families in need. This program provides grant up to $5,000 per eligible household to cover up to 90-days. Residents that wish to apply should contact Home Start at 619-430-0032 or email: for more information.
Welcome to Our New Members!
Empire Beauty Supply
Empire Beauty is a family-owned retail beauty supply in Grossmont Shopping Center. This location is also steps away from Avia Salon and Day Spa.
5500 Grossmont Center Dr. in La Mesa
(619) 461-6767 |
Avia Salon and Day Spa
Avia Salon and Day Spa provides upscale beauty services. We are one of San Diego’s largest and most complete day spa facilities.Our luxurious 9,000 square foot suite includes a 45 station hair salon, a large yet comfortable nail care room and a peaceful and serene spa with 10 treatment rooms.
5500 Grossmont Center Dr. in La Mesa
619.465.9323 |
La Mesa Chief of Police
Replacement Search Announced
The City of La Mesa plans to hire an executive recruiting firm to conduct a nationwide search for its next Chief of Police. There will be a community input component to the selection process. The process is expected to take several months to complete. Once the recruiting firm is hired additional details will be available. Captain Matt Nicholass assumed the role of Acting Chief of Police on August 28th.
Coronavirus Updates
See the full status of activities in San Diego County here:
Cardroom Operations:
Cardrooms are able to operate outdoors. Outdoor operations may be conducted under a tent, canopy, or other sun shelter but only as long as no more one side is closed, allowing sufficient outdoor air movement.

Employee and Shopper Compliance with Wearing Face Coverings:
If you see employees and/or shoppers not wearing face covering, notify the business owner or manager of the store. The general public may also report businesses that are open and have been ordered to close, or are not following the health order, by calling 858-694-2900.

Indoor Movie Theaters:
There is no guidance yet on the reopening of indoor movie theaters.

Outdoor Christmas Tree Lots and Pumpkin Patches:
If there is money exchange at a pumpkin patch or tree lot, the retail guidance protocols must be followed. Employees and patrons must follow the 4 requirements – physical distancing, face covering, sanitation/disinfection, and temperature screening. 

Indoor Gymnastics Lessons:
Youth sports are permitted, and the 4 requirements must be followed.

Public pools are allowed to stay open, but they must follow the protocols listed in the “Swimming pools and aquatic venues.” Employees and patrons must follow physical distancing, sanitation, face covering and temperature screening.
Weekly Unemployment in California:
Lost Wages Assistance Program – the LWA supplemental payment of $300 per week will be available for a limited period of time, a minimum of three weeks, for claimants who are: currently eligible to receive at least $100 per week in benefits, and who have provided a self-clarification that they are unemployed or partially unemployed due to disruption caused by COVID-19.

Employers Recoding Employees’ Temperatures who are Working from Home:
Employees that are teleworking are not required to record temperatures. If an employee is working among others in the field, an employer should at least have employees do self-screening temperature checks.

Face Coverings for Children:
For children aged 2, it is strongly commended that they wear face coverings when indoors or when 6-feet distance cannot be maintained. For children younger than 2, it is not recommended for them to wear face covering. Children may use a face shield instead of a face mask, but this must be for special cases.
Business Updates
SeaWorld Reopens
SeaWorld San Diego reopened on a limited basis, after six-months of being shut down because of COVID-19. Visitors will have access to outdoor animal exhibits and presentations, as well as a chef-created barbecue and a curated selection of craft beers, wine and non-alcoholic drinks. Park hours will run from 11 a.m. to 7 p.m. The limited reopening should allow SeaWorld to bring back a portion of the 2,000 employees furloughed in March when the park closed.
Bad Yelp Reviews Hurting Restaurants Amid COVID
Many local restaurants say recent bad reviews on Yelp – many of them for county-ordered safety and service requirements beyond their control – are making the struggle to survive even harder. Some owners’ classy, clever and angry written responses to recent low-starred reviews have gone viral. Meanwhile, Yelp says it has stepped up efforts to remove unfair reviews and it is encouraging its diner-members to show compassion for restaurant owners before they push the publish button. Since March, California has led the nation in restaurant closures. According to a national survey released by Yelp late last month, 15,770 U.S. restaurants permanently closed between March 1 and July 10. In San Diego County 226 restaurants have closed for good since the pandemic began, Yelp reports. Source: The San Diego Union Tribune - Pam Kragen.
Target Sales Rise, Showing Strength of Retail Giants
Target reported the largest quarterly sales growth, including an online sales spike, in its 58-year history, the latest evidence that Americans are consolidating their trips to retail giants and pivoting their spending. Target said that online sales nearly tripled during the quarter as shoppers relied more on services like curbside pick up amid concerns about infections. But Target’s same-store sales also spiked 10.9 percent during the three-month period ended August 1st. The shift in behavior is reshaping the retail landscape at the expense of mall-based retailers and other stores forced to temporarily close this spring. For the fiscal second quarter, mall-based retailer is expected to lose $2.05 billion compared to a year ago, according to the Retail Metrics tally of roughly 100 retailers. Target said that it added 10 million new online customers during the first half of the year and gained $5 billion in market share. Source: The San Diego Union Tribune – Anne D’Innocenzio.
Supervisors Add Millions to Budget Plan
Programs to help renters facing eviction, additional homeless services and new traffic signals are the additions that the San Diego County supervisors are proposing for the budget for the new fiscal year. With tax revenue down because of the coronavirus pandemic, the proposed budget calls for using $23 million in county reserves over two years, reducing some vacant staff positions and making cuts in all areas except Health and Human Services. There are various offers from different supervisors that can be viewed online. Source: The San Diego Union Tribune – Gary Warth.
From Senator Jones: Community Newsletter - 8/25
Dear Friends‚

I wanted to provide you with an update on my efforts to protect your Constitutional rights.

In my April Union-Tribune Op-Ed‚ I wrote: “Just because we’re in an emergency doesn’t mean we hand over our freedoms to the government absolutely and indefinitely.” I’m deeply troubled by the actions taken by the Governor and legislative leaders that have violated our rights and grown their own power.

Below you will find out what I’m doing to stop it. Rest assured‚ I’ll keep up the fight.

In addition‚ I wanted to provide you with key updates on my legislation‚ and share some important resources from CAL FIRE and the DMV.

As always‚ if there is any way I can assist you‚ please call my office at 619-596-3136 or send me a message here.

Thank you‚

Brian W. Jones
State Senator‚ District 38

P.S. Here’s my full COVID-19 resource page which we’re updating regularly.
Battling for Your Rights During COVID-19
I recently led a joint effort with Senator Melissa Melendez (R-Lake Elsinore) to bring SCR 93 for a vote on the Senate floor‚ which would have had a significant impact on the governor’s ability to unilaterally restrict our rights.

Also‚ at my request‚ the Office of the Legislative Counsel confirmed their long held position that the Constitution requires Senators and Assemblymembers to be physically present to vote in committee hearings and on the floor. Legislative leaders have moved to install proxy voting which would allow legislative leaders to vote on behalf of legislators who don’t show up.

You can read more about these efforts on my website here.
As our brave firefighters battle historic blazes throughout California‚ it’s never been more important for you and your family to be ready for wildfires to hit our community. Follow these three easy steps: Ready‚ Set Go!
Legislative Update
On August 18th‚ SB 878 passed the Assembly Appropriations Committee on a 18-0 vote and is currently on the Assembly floor. If passed‚ SB 878 would require all boards and bureaus within the Department of Consumer Affairs to treat businesses fairly by prominently display on their websites the current average time frame for processing initial and renewal license applications.

Another bill‚ SB 1024‚ passed the Assembly Appropriations Committee on a 13-2 vote on August 20th and will soon be heard on the Assembly floor. If passed‚ SB 1024 would replace the Red Sticker registration for competition off-highway vehicles‚ which is set to expire in 2021‚ with a new “Competition Sticker.” The Competition Sticker will allow for a competition style motor racing‚ a sport with a long history‚ to remain in California by continuing these vehicles’ registration.
DMV Driver License Extensions
The DMV has recently released a helpful chart that covers all of their recent license extensions that I wanted to share with you.

Just as a reminder‚ if you will be requiring the services of the DMV soon‚ the department is encouraging Californians to use online services whenever possible.
From SDG&E: How Your Business Can Save Energy This Summer
If you own a small business and are finding it hard to keep up with your energy costs this summer, SDG&E has ways to help you save. It’s no surprise that summertime is often coupled with higher temperatures, which means running the AC for more hours than usual. What’s more, if businesses aren’t maintained and fit with energy-saving equipment, energy costs can continue to rise, affecting their bottom line. If you’d like to promote energy conservation at work and save on energy, here are some tips:

  1. Upgrade your HVAC component. Doing so will help lower your monthly bill and save energy. And now there are more ways you can earn rebates on your new HVAC unit. Visit to find out which rebates are available to you.
  2. Get water and energy saving products. With the Water-Energy Nexus Joint Rebate, eligible businesses can get instant incentives on kitchen equipment such as faucet aerators, free pre-rinse spray valve, ice machines and more. Visit to learn more.
  3. Look through SDG&E’s business energy solutions. Your business can get a complimentary energy assessment and qualify for no- or low-cost energy-efficient upgrades. The increased rebates include LED troffers, interior LED ambient luminaires and more. Visit for more details.
  4. Take advantage of SDG&E’s 0% On-Bill Financing. On-Bill Financing works in conjunction with SDG&E’s rebate and incentive programs and offers eligible customers 0% financing for qualifying energy-efficient business improvements. Visit to apply.

Making these changes can make a big difference on your energy bill every month and ensure that you’re not only saving but also contributing to a cleaner environment. Visit for a list of our rebates.
Businesses Who Are NOT Open
(unless authorized for outdoor services):
  • Bars, breweries, wineries and distilleries not serving food
  • Live theaters
  • Nightclubs
  • Saunas and steam rooms
  • Schools, for in-person instruction
  • Theme parks
  • Offices for non-essential businesses
Member Restaurants Offering Outdoor Dining
Anthony's Fish Grotto
Dine by the Lake and enjoy the ambiance from 11:30am - 8pm.
9530 Murray Drive in La Mesa

BJ's Restaurant & Brewhouse
7 days a week from 11am-10pm - Outdoor Dining, Takeout, Curbside Service, & Delivery. Walk-in, first come, first serve service.
5500 Grossmont Drive
(619) 589-7222 |

Brew Coffee Spot
Our patio is open daily from 8am to 3pm! First come first served. No reservations required.
Online ordering through Clover | Take out
6101 Lake Murray Blvd. in La Mesa
(619) 246-1244 |

Cucina Basilico
Patio service Tuesdays - Sundays: 4.30pm-9 pm
(619) 825-3171
7200 Parkway Dr. in La Mesa

Hooleys Public House
Dine under the (3) tents right by the restaurant.
Tue - Thur 4 - 9 pm | Fri 4 - 10 pm | Sat 11 am - 10 pm | Sun 11 am - 7 pm
5500 Grossmont Center Dr. #277
(619) 713-6900 |
La Mesa Wine Works
A cooperative Tasting Room featuring Premium Wines from San Diego County Wineries
8167 Center Street, La Mesa, CA 91942
Thursday - Saturday 3-8 & Sunday 12-5
619.714.0700 |

Little Roma
Dine on the patio that surrounds the restaurant.
Mon - Sat: 11am - 9pm | Sun: 4pm - 8:30pm
5575 Baltimore Drive, Suite 104 in La Mesa
(619) 461-7000 |

Marie Callender's
Patio dining available!
Mon-Thur & Sun: 11am-8pm | Fri & Sat 11am-9pm
6950 Alvarado Rd. in San Diego
(619) 465-1910 |

Nonno's Ristorante Italiano
Dine in with reservations, or carry out
5314 Baltimore Drive in La Mesa
(619) 337-9559 |

Sycuan Casino Resort
Enjoy the Viewpoint Neighborhood Kitchen patio!
Restaurant & Bar | Thursday - Sunday: 5PM-10PM
Brunch | Saturday & Sunday: 8AM-2PM
(619) 445-6002 |

The Lunch Box Cafe and Deli
Dine-in service, takeout or delivery!
Tue - Fri: 7:30am - 2:00pm | Sat: 7:30am - 1:00pm
8751 La Mesa Blvd. in La Mesa
(619) 463-4013 |
Member Restaurants Offering Take Out / Delivery
Anthony's Fish Grotto
Takeout & dine-in: 11:30am - 8pm
Retail market: 11:30am -7pm
9530 Murray Drive in La Mesa

BJs Restaurant and Brewhouse
7 days a week from 11am-10pm - Outdoor Dining, Takeout, Curbside Service, & Delivery. Walk-in, first come, first serve service.
5500 Grossmont Drive
(619) 589-7222 |

Brew Coffee Spot
Patio open 8-3 daily | online ordering | take out
(619) 246-1244
6101 Lake Murray Blvd. in La Mesa

Cali Comfort BBQ
Take out: 11 a.m. - 7 p.m. 7 days a week.
8910 Troy Street in Spring Valley

Cucina Basilico
Takeout: 4:30 p.m. - 8:30 p.m.
(619) 825-3171.
7200 Parkway Dr. in La Mesa

Dream Dinners
Easy, Homemade Meals
5208 Jackson Dr #116 - La Mesa
(619) 460-6800 |

Edible Arrangements
Free delivery! 8237 La Mesa Blvd. in La Mesa
(619) 464-1111 |

El Pollo Loco
10 a.m. - 10 p.m. for drive through meals.
4990 Baltimore Drive in La Mesa
(619) 797-1956 |

Himalayan Cuisine
Take out: 11 a.m.- 9 p.m. Sunday - Thursday
Friday & Saturday: 11am - 10pm
(619) 461-2503
7918 El Cajon Blvd #P in La Mesa

Hooleys Public House
Patio dining, takeout & delivery
Tue - Thur 4 - 9 pm | Fri 4 - 10 pm | Sat 11 am - 10 pm | Sun 11 am - 7 pm
5500 Grossmont Center Dr. #277
(619) 713-6900 |
Little Roma
Patio dining or delivery.
Mon - Sat: 11am - 9pm | Sun: 4pm - 8:30pm
Delivery hours: M-Sat 11am- 9pm | Sun 4-8:30pm
5575 Baltimore Drive, Suite 104 in La Mesa
(619) 461-7000 |

Los Pinos Taco Shop
Takeout: Mon - Sat 10:30am - 9pm.
Sunday 4 p.m. - 9:00 p.m.
(619) 462-5031
5646 Lake Murray Blvd in La Mesa

Marie Callender's
Patio dining,take out and delivery available!
Mon-Thur & Sun: 11am-8pm | Fri & Sat 11am-9pm
6950 Alvarado Rd. in San Diego
(619) 465-1910 |

Nonno's Ristorante Italiano
Dine in with reservations or carry out.
5314 Baltimore Drive in La Mesa
(619) 337-9559 |

Red Lobster
Takeout: Sun - Thurs: 11am - 10pm, Fri & Sat: 11am - 11pm
(619) 463-4449 | 8703 Murray Drive in La Mesa
Free delivery when ordering at:

San Pasqual Winery
Mon - Thur: 12 - 6 PM | Fri - Sat: 12 - 8 PM | Sunday: 12 - 5 PM
Order pick ups and bottles to go. Limited wine service on our patio. Visit La Mesa Wine Works, for service on our spacious patio!
8364 La Mesa Blvd. in La Mesa
(619) 462-1797 |

Surf Rider Pizza Co.
Takeout: Tuesday - Sunday 11:30am - 7:30pm
8381 La Mesa Blvd. in La Mesa
(619) 340-1270 |

The Lunch Box Cafe and Deli
Dine-in service, takeout or delivery!
Tuesday to Friday: 7:30am - 2:00pm
Saturday: 7:30am - 1:00pm
8751 La Mesa Blvd. in La Mesa
(619) 463-4013 |

Valley Farm Market
Fresh meat, chicken and fish, as well as milk, eggs, bread and fresh produce. Products are available on a “first come, first served” basis.
9040 Campo Rd. in Spring Valley
(619) 463-9595 |
For local La Mesa News, please visit
Show Off Your Membership With Pride!
"Most consumers (59%) think that being active in the local chamber of commerce is an effective business strategy overall. It is 29% more effective, however, for communicating to consumers that a
company uses good business practices and 26% more effective for communicating that a business is reputable."
Quoted from "The Real Value of Joining a Local Chamber of Commerce"

Not only do we provide members a physical plaque to display at their place of business, we also provide a way to further brand your business by providing a Virtual Plaque to display right on your website. Membership in a chamber of commerce has come to signify corporate citizenship and excellence, and your website is your storefront to the consumer and the world. Just place it on your website with a link back to or to your personal business page in our directory.
Special Thank You to Our Premium Members
Diamond Member
Grossmont Center
At Grossmont Center, you’ll be reminded why our center has thrived since 1961 because it’s where friendships are made, family bonds are strengthened and memories are created.
5500 Grossmont Center Dr. #213 in La Mesa
(619) 465-2900 |
Platinum Members
Boston Beer Company
Edible Arrangements
Sandra Small/ Photographer
SMIB Management, Inc.
The Little Warehouse
Self Storage
Gold Members
AAA Imaging
American Medical Response
Barnes & Noble -
Grossmont Center
Benchmark Financial
Community Spectrum
Discovering My City Magazine
DMZ Visual Marketing
EDCO Waste & Recycling Corp.
Frazier Farms
Hallman Jewelers
Kostedt Design & Marketing
Magnaglobe Enterprises
Mobility Works
Park Station
PenChecks, Inc.
Productivity Plus Office Support
San Pasqual Winery
Sanctuary Cruises
Studio M.I.F.
The East County Californian
Vision Studio Concepts
William H. Sauls
Thank you for being a member and for your support!

Mary England
President & CEO
Cell: 619-251-7730
La Mesa Chamber of Commerce ∙ 8080 La Mesa Blvd. Ste. 212 ∙ La Mesa, California 91942