What We're Reading, Watching, and Listening To
If you're a social media nerd like some of us: You'll love this article from one of our favorites, Sprout Social. (They're to social media like Jean Chatzky is to personal finance.) It offers ways to measure and articulate the value of social media to your organization. It's a quick read with lots of charts and graphs for fellow ADHDers, and it will help you communicate your value not just to your teams but to your kids who aren't totally sure what you do, so they just tell their friends you work on the computer all day.
p.s. Measuring and articulating have been quite the themes in marketing lately. If you're more into watching than reading, check out this video from "The Data Whisperer" Scott Taylor, as he talks about the correlation between data and storytelling.
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