Strategy in Action: A lot is happening right away in 2025 to put my Word of the Year (Reach) in action. Next week is the annual Montana Council of Cooperatives (MCOC) annual meeting, and I will be presenting a workshop entitled, “Creating a Sustainability Plan for Your Cooperative Business.” In this workshop, I will talk about the importance of strategy, leadership, and culture for our cooperative businesses, including credit unions.
For the next several weeks, I plan to talk about each of these elements and how we are applying them at Montana’s Credit Unions.
Today, I want to focus on strategy. We have three strategic initiatives that include Advocacy, Collaboration, and Partnerships. Advocacy is a key priority of Montana’s Credit Unions (just ask any of our staff how I feel about this!), especially as the 69th Montana Legislative Session kicked off at the start of the year. Karen is leading our advocacy efforts and has been building a team of advocacy champions from our credit unions across the state. Working with our lobbyist, Jesse Luther, and our national trade association, America’s Credit Unions, we are gearing up for a very active session at the state level and federally.
You all are jumping in to meet with local representatives, hiking the Hill with us in DC and Helena, and speaking up on behalf of credit union values. The great news is that your voices make a difference — a very big difference! Legislators have told us time and again that they want to hear from you more about the issues and concerns facing credit unions. They are not the experts — you are, and your stories and expertise matter. I am so proud of everyone’s efforts in going deep and wide into advocacy to ensure credit unions have a voice and a place in serving Montanans and Montana communities.
If you want to know more about our advocacy efforts and priorities or how you can get more involved, please reach out to Karen or me. We will face many battles in 2025 at all levels, and we need you to help us in the fight!
Next week, I will discuss our Collaboration initiative and the many ways that we are working with you and others to bring collaborative solutions to you as you face challenges like human resources, marketing, accounting, IT, and so many others.
I hope to see you next week in Helena for the MCOC meeting and/or our Montana Hike the Hill. Enjoy your weekend.
Cooperatively, Gerry
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