A Fresh Look at Organic Online
This week the purchase is final and Amazon is now the proud new owner of
Whole Foods Market
. A $13.7 billion dollar purchase melds bricks and mortar with the world's biggest online retailer.
Speculation by analysts
ranges from 1-click grocery shopping to meal planning to utilizing its popular prepared meals and in-store buffets to provide clickable weekday lunch boxes.
"It's been our mission for 39 years at Whole Foods Market to bring the highest quality food to our customers," said John Mackey, Whole Foods Market co-founder and CEO. "By working together with Amazon and integrating in several key areas, we can lower prices and double down on that mission and reach more people..."
Whole Foods has already cut prices on a range of
- including avocados.
Whole Foods Market: member since 2016