Like most of the world around us, YouthZone is evolving. And along with it our brand. As we begin another “new era” with our move to a new home, we believed it was also the right time to update the logo that we’ve used for the past 20 years.
The vision for the redesign was to give the organization—the brand—a more modern and forward-looking feel; to better convey the organization’s mission; to stand out more and clearly differentiate us among other local youth-focused organizations in our communities; and to improve the brand’s application in digital environments.
Our goal was to craft an identity that was bold, professional, and contemporary, yet also welcoming, friendly, and youthful. We strived for one that conveyed feelings of confidence, comfort, and trust. And one that would appeal equally to our local youth, client parents, donors, and the communities we serve.
We are excited about our new logo and hope you are too. From the new YZ mark, with joining hands representing our tagline “Connect and Grow,” to the simple and humble type treatment, we believe it is one that will serve us well now and long into the future.