Optimizing Data Quality

Over the last five years or so, we have seen a substantial decline in the quality of panel samples. This is likely due to a combination of factors – outdated recruiting methods; over-taxing respondents with too long or too frequent surveys; relentless and continuing efforts at fraud, including the use of bots. Lower response rates and engagement are just some of the challenges. The net result is the quality of data obtained through panels has become less reliable and requires more effort and attention to maximize its value and impact.   Click on the image to see the steps we take to optimize data quality. Please email Amy Rey at amy@zeldisresearch.com to share your thoughts and/or suggestions for additional steps to take. This is an industry-wide issue!

Graphic Design presentation

Graphic design and contrast are important parts of every report we deliver. Contrast helps to visually separate information on the page so that your design is easier for your audience to digest. Contrast can be implemented using different types of color, scale, layout and/or shape. At this time of year, we can all use some inspiration to continue to generate dynamic and effective reports. Click HERE for examples of the concepts described.

FinTech Version 2.0 Key Findings & Implications

Our quantitative Phase 2 of this thought leadership will be ready for release in early 2023. Thank you to those who shared your thoughts/ideas and information needs to ensure the next research phase is valuable to the research community. Click on the image for the Phase 1 Key Findings & Implications.

Click HERE to learn more about the research objectives and methodology. Please contact Amy Rey, Executive VP, at amy@zeldisresearch.com to schedule a readout of the findings among you and your colleagues. As always, results are shared with greater insights to the research community at no cost.

New Study: Thousands of New Independent Agencies Opened

Thousands of New Independent Agencies Opened During the Pandemic! This study was conducted by Zeldis Research in cooperation with Future One, a collaboration of the Big “I” and leading independent agency companies. The Agency Universe Study is hailed as the most comprehensive look at the independent agency system. The 2022 Agency Universe Study was first conducted in 1983. In total, 1,452 respondents were included in the 2022 study.  Click HERE to read more about the study.

Zeldis Perspectives

Conferences

"It was again wonderful to be at an in-person conference having live discussions, both formal and informal about the innovations and challenges in our industry. One topic that came up again and again is the concern with the continuing decline in data quality and the potential for eroding confidence in research as a result. I was heartened to see others joining a conversation that we’ve been having internally for several years now – the key now is to identify solutions to keep research accurate and impactful going forward. I’m optimistic as I see the industry coming together to tackle this issue." -Amy Rey, Executive Vice President (Zeldis’ Amy Rey having fun discussing research with two leaders in the industry – Jackie Chan of Meta and Kerry Sette of Voya.)

Amy Rey attended the SIR Annual Conference and co-presented with Kathy Iriate from Church Mutual Insurance: “Specialty Commercial Market Research: Key Learnings from Segmentation to Ideation”. Please reach out to Amy directly amy@zeldisresearch.com for the details.

Zeldis Team Updates

Meet Leanne Benvignati! Please join me in congratulating Leanne Storer on her nuptials to Bob Benvignati on October 22, 2022. Congratulations and Best Wishes to both families!

If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by calling (609) 737-7223, x207, or by emailing doris@zeldisresearch.com.   Doris Kaiser, Managing Partner  Zeldis Research Associates  609-737-7223, x207

Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.  Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.

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