Zeldis is excited to announce upcoming thought leadership that looks at hot topics and challenges facing the insights industry across our areas of focus: healthcare and health insurance, financial services, P&C insurance, and group benefits. We will be conducting one-on-one interviews with research and insights professionals at companies in these sectors to understand:



• What are the hot topics and areas of interest

• How the insights function is structured and how research is prioritized in the organization

• New and different approaches/methodologies in insights

• Challenges in successful insights execution and strategies to overcome those challenges

Keep an eye out for this research in April!

2024 was a busy year for Zeldis Research Associates in terms of Thought Leadership.

• We conducted and shared primary research in our areas of focus, including social media and financial decision-making; the health insurance carrier relationship; and SBO priorities for cyber insurance.

• We presented webinars on issues facing the insights industry around activating insights and exploring online community options.

• We shared our thoughts on trends in the industry and within each of our sectors in our Zeldis Buzz Podcast series.

Explore everything we did in 2024 HERE, and feel free to reach out to learn more!

We are excited to introduce a new feature to our newsletter this year: Zeldis Buzz Case Studies.

Each quarter we will feature a case study of recent work we have done for a client. These will be blinded, of course, but we hope you might find it valuable to see some examples of what others are doing.



This quarter, we are sharing a case study that looks at those with diabetes and depression.

Amy Rey will be attending Quirks Chicago from April 2-3, 2025, and hopes to be able to connect with some of you there!

Please reach out (amy@zeldisresearch.com), to plan for coffee, lunch, dinner, or a drink!

Zeldis recently conducted our client satisfaction study, and while this is primarily designed to be internally facing and help us better serve our clients, we are happy to share that 100% of our clients are satisfied with Zeldis (and 93% are highly satisfied).

Here are just a few of the nice things our clients said in their open-ended feedback – we are so grateful to truly have the best clients in the business!

• The team's deep industry expertise, technical research expertise, ability to access niche audiences and excellent service from quote to readout keep Zeldis at the top of our preferred vendor list.
• The team are experts in their field and really know different aspects of insurance which makes working with them seamless.
• I have so appreciated Zeldis' strong collaborative and responsive approach to tackling research initiatives. We have also found tremendous value in the intel on what other group benefits competitors are up to on the research front. We put great trust in the team to help inform our research strategy and initiative execution due to their extensive industry & research expertise.
• Zeldis has always been a strong, valued partner, for well over 20 years. Their dedication to providing superior quality data driven insights, varied research methodologies and approaches is unmatched. The Zeldis team is always flexible and reporting is top notch.
• Compared to other vendors I've worked with in the past, I feel like working with Zeldis does actually take a good amount off my plate, and I can be confident it's getting done well. I also appreciate the flexibility and willingness to adapt to changing project parameters as we work out what we need to do.

If you have any questions or suggestions for articles you'd like to see in future issues of The Zeldis Buzz, please contact me by emailing amy@zeldisresearch.com.

Amy Rey, Managing Director, Growth and Strategy

Zeldis Research Associates 

609-737-7223, x3007

Zeldis Research can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets. 

Our deep and broad industry knowledge in the markets we serve, customized solutions blending Qualitative and Quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.

Zeldis Research Associates

106 Straube Center Blvd, Suite F-101

Pennington, NJ 08534

p. 609-737-7223

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