"The sunflower is a favorite emblem of constancy"
-Thomas Bulfinch

In This Issue
QUAL/QUANT: OUR NEW RESEARCH BRIEF TELLS 
YOU WHEN TO CONSIDER BOTH
Are you considering a project that may have both Qual and Quant components, but not sure which should come first, which objectives are best addressed by each and/or if both are even necessary? Download our new Research Brief HERE.  "Five Considerations: When You Need an Integrated Approach to Qualitative and Quantitative Research" identifies five key circumstances that should guide you in deciding when to use an integrated approach.

COMPARING MAXDIFF TO DCM
Market researchers have a variety of techniques at their disposal for conducting choice analysis. Determining which tool best meets your study's needs involves asking yourself a few simple questions.
  • What are you hoping to accomplish with the analysis?
  • What information or detail do you have about the concept or concepts you are looking to test?
  • What type of result do you need from the analysis?
Click HERE for a quick comparison of two of the most common choice analysis techniques used in market research - MaxDiff  and Conjoint.
MILLENNIAL INSIGHT - CONNECTIVITY
If you mentally picture a Millennial as perpetually 'wired,' our research shows your perception is not far off. Millennials are far more likely to live a connected life than Boomers, though GenXers are close behind. Both younger groups believe the advantages far outweigh the risks.

See the details HERE.

Learn more about our Millennial research studies HERE.
REGISTER FOR OUR NEW WEBINAR ON "CONSUMERIZATION OF HEALTHCARE - PHASE 1 (QUALITATIVE)" SEPT. 25
At Zeldis, we like to practice what we preach! Our new proprietary Qual/Quant research study, conducted with Schlesinger Associates, sought to better understand consumer and physician perceptions of potential changes in healthcare - how we'll be cared for and how we obtain care from providers. What do consumers and physicians think about new trends like Fit Bits, consumer DNA sites, remote medical monitoring, and other new technologies? How do consumers get information about and from health websites and urgent care locations? How are physicians observing the changes in these technologies and how are consumer initiatives affecting their practices? Who do physicians consider thought leaders on these issues?   We'll share the Qualitative answers to these questions and more in a new webinar on Tuesday, September 25 at 1 pm EDT.
 
Learn more about the Consumerization of Healthcare Webinar HERE.
Register for the Webinar HERE.
WHERE TO CATCH US IN THE FALL
We'll be in Orlando October 8-10 at the 2018 Corporate Researchers Conference (CRC). Zeldis Managing Partner Doris Kaiser, Executive Vice President Amy Rey, and Senior Account Director Fred Gaudios will be on hand at this important gathering that brings together corporate researchers and insights decision-makers. Contact Doris if you're planning to attend and want to meet up.

And join us in New Orleans October 21-23 at the 2018 Society of Insurance Research (SIR) Annual Conference. This year's theme, "Elevating Insights to Manage Risk and Attract Customers" has never been more timely . Stop by our booth to meet or greet Doris and Amy, taste one of our "almost-famous" cupcakes, and learn more about how Zeldis can help your business better manage risks and gain new customers.
COMPANY ANNOUNCEMENTS
Executive Vice President Amy Rey traces her more than 16 years at Zeldis, how the company has grown and changed, and how she views leadership both internally and in the client industries she serves. Read the interview HERE  and watch her video on Thought Leadership  HERE .
If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz , please contact me by calling (609) 737-7223, x207, or by emailing doris@zeldisresearch.com .

 

Doris Kaiser, Managing Partner 

Zeldis Research Associates 

609-737-7223, x207

 
About Zeldis Research
Zeldis Research  can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.

Our deep and broad industry knowledge in the markets we serve, customized solutions blending qualitative and quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.

Zeldis Research Associates

1230 Parkway Avenue, Suite 311

Ewing, NJ 08628

 

p. 609-737-7223
f. 609-737-9272

Copyright © 2018. All Rights Reserved.