The Path From Disruption to Innovation
Fresh from attending the Corporate Research Conference and the Society of Insurance Research Conference this fall, Doris Kaiser and Amy Rey noted that the primary focus at both events was the marketplace disruptions that result from the emergence of new technologies. These disturbances have resulted in a more urgent need for innovation than ever before. With a renewed pressure on advancement, the concept of "failing fast" has never been more popular.
Speaking of Innovation.....
Product Concept Testing Case Studies
We were delighted at the enthusiastic response from the market research community to our new Concept Test Guide. If you missed it the first time, it's a simple self-test to guide you to your most effective strategy, depending on where you are in the concept testing process.
Concept Test Guide HERE
And check out some of our new examples of Concept Testing Market Research