"Seen One Millennial, and You Have Not Seen Them All" is the subject of new Zeldis proprietary segmentation research, the third year that we have conducted and presented our own findings on Millennial consumers. The data, officially to be released at the Annual SIR Conference this fall  (See Below Article) will cover Millennial attitudes, motivations, and worldviews, such as optimism about the future, belief in traditions and institutions, willingness to embrace technology, and perceptions of the insurance industry. In addition to recommendations for marketing and communication to each segment, the presentation will explain why Millennial consumers should not be treated as one homogeneous, like-minded group.