Begin each day with a little courage, a little curiosity, and a little spring in your step.  

In This Issue
Enhancing User Experience Research:  A Longitudinal Approach
User experience is typically measured at one point in time.  But some research projects can benefit from a longitudinal approach to measure user experience over a longer period. For a recent Zeldis project, the client's objective was to define user's initial reactions and engagement with a new product and understand how it would change over time.  We also sought to measure the impact of that initial experience on continued usage, the likelihood of that user to influence others, and the potential to use other products of its type. Longitudinal relationship research can reveal user information that may not emerge during a point-in-time snapshot. The approach is quite flexible, and deliverables can include videos, direct quotes and other useful feedback.

Click HERE to learn more about our Longitudinal Approach to User Experience.
CO-CREATION RISING: We're seeing growing interest in "Co-Creation," a qualitative  approach to concept development.  The process brings brands together with consumers to uncover new solutions and gives users a literal  "seat at the table" for product innovation.  In the past year, we've helped bring clients and their customers together to explore their needs and brainstorm new ideas, using a range of traditional and digital qualitative techniques.  See some examples of Co-Creation Research HERE.
Upcoming Conferences 
MEET US AT LIMRA: Zeldis will be rockin' with colleagues, clients, and friends at the LIMRA Marketing Conference in Nashville May 31 - June 2. Executive Vice President Amy Rey will be co-presenting "Success Reaching Consumers: Today and Tomorrow" with Acxiom Industry Insurance Analyst Karen Imbrogno on Thursday, June 1 at 10:45am.  Amy and Karen will pose and answer, from their experiences, the challenging question:  "The insurance shopping experience is changing. Are you?" For more information, click HERE.
Listen NOW - or anytime - to new insights into the unique needs of millennial professionals from Amy Rey, Zeldis Executive Vice President. The proprietary study from Zeldis focuses on how this population differs from their older counterparts in attitudes, use of technology, social media and other measures. Click HERE for the podcast.
Get inspired! Fans of our popular infographic presentations know that we're always looking for more interesting ways to convey information than the traditional "deck" full of slides. Whether the audience is clients, peers or your own management, a good visual can be worth the proverbial thousand words. We'll highlight a unique or innovative visual in this section in each issue of the Buzz. See our latest favorite from our own proprietary research HERE.
Fred Gaudios is taking on additional responsibilities at Zeldis. As Senior Account Director, he will have an increased emphasis  on client development and service. In addition to his continued duties of providing high quality research to his existing clients, Fred will help Zeldis Research identify and meet the needs of new clients interested in accessing the firm's insurance and financial services expertise. Contact Fred HERE and learn more about him HERE.

Zeldis welcomes Kathrin Schumacher to our staff as Senior Research Director. Kathrin is a market research veteran who has extensive experience in the financial service market sectors across consumer, small business, middle market and institutional segments. Learn more about Kathrin HERE

And Rosemary Van Lieu is a new Research Director at Zeldis, with experience in a wide variety of industries, with strong emphasis on insurance, healthcare, banking and finance, education, brand and advertising, and consumer goods.  Learn more about Rose HERE.
If you have any questions, or suggestions for articles you'd like to see in future issues of The Zeldis Buzz , please contact me by calling (609) 737-7223, x207, or by emailing .


Doris Kaiser, Partner 

Zeldis Research Associates 

609-737-7223, x207

About Zeldis Research
Zeldis Research  can help you do smarter, more impactful research. In turn, this allows your stakeholders to market products and services more successfully to their targets.

Our deep and broad industry knowledge in the markets we serve, customized solutions blending qualitative and quantitative methods, highly responsive boutique size, and actionable results have helped clients effectively improve the development and communication of their products and services.

Zeldis Research Associates

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Ewing, NJ 08628


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