As Zillow Certified Photographers we recently received an email from them and feel we should share this with you.
"At Zillow, it’s our goal to create the best, most vibrant, home shopping experience on the web. In our ongoing pursuit of helping home shoppers quickly find their dream home, we recently made a few updates to how listings are sorted - including those with video and 3D Home.
We know that video and 3D Home tours are crucial tools to deliver listings that are important to home shoppers. But when we showcase video and 3D Home tour listings exclusively, we compromise our commitment to prioritize listings that are the most relevant to individual home shoppers. Because of this, as of today, while listings will continue to receive improved sort order ranking, they may no longer default to the top of search results.
Adding a video to a listing will continue to trigger an email notification to interested buyers, driving increased visibility for the listing. We will continue to work with photographers including you to help show your agents how video and 3D Home tours can increase their success. "
Is this really a big deal?
Actually we don't think it is. The problem with Zillow Mobile App Videos is that its visual quality is very poor. Today's consumer expect to see High Definition Videos that are at least 1080p. They expect quality and Zillow App Videos have a very low bit rate and low quality, not to mention no sound. To make matters even worse, Realtors could not share those videos on MLS/IDX systems or Realtor.com.
That is why Snap2Close offers two much higher quality video formats.