Dear Bernard,,

Do you watch the news for local happenings, world events, or financial information? If so, you may have noticed how so many of the headlines we hear seem to be interchangeable from occurrence to occurrence and day to day.

Maybe you have heard this term as a "talking point." Wikipedia.com defines a talking point is a pre-established message or formula used in the field of political communication, sales and commercial, or advertising communication.

Talking points are not limited to the media. I have noticed as I attend webinars about financial topics, go to seminars or educational events, and even meet with product specialists many times I hear the same words and phrases.

I am also sure each industry has their own version. It can be easy for people to take these verbal short cuts. However, these short cuts also make it easy to fail to deliver the full message.

As a way to poke fun of the financial industry, click on the link below. It has 4 areas of dropdown menus (after the cat propaganda). You can use the headings of each menu to create headlines that may sound like they came right from the editors of any major financial network.

Create My Own Talking Point

Hopefully if you catch us using these words they will have real relevance and not just word salad for you to digest.

So here is the thing, as we have been saying all along, we are cautiously optimistic and we are constructive on the outlook for the economy going forward (taken from the content generator).

Bernie & Chad