Consider this scenario: Your company's Market Research Team provided you with data that indicates your customers would really love to have a certain Benefit coverage. Your Marketing Communications Team then developed an informational campaign including direct mail and social media to inform your customers about the Benefit. Now, unfortunately for everyone, your customers have experienced a loss and they need to make a claim. But how? What information will they need?
For your customers, ensuring a smooth and simple claim process can often be worth the energy and resources.
Are you certain that your call center is well-equipped to manage the claims process with care and concern for your customers?
Are you clear and transparent with the language in your product Terms and Conditions so as not to confuse or mislead your customers?
In his most recent blog, cbsi's Jack Hojnar provides advice to simplify the claim process for both you and your customers.