With retailers busy promoting "Back to School" marketing messages, 2015 seems to be quickly moving from Summer to Fall.
Yet, at cbsi we can't stop thinking about Black Friday, Cyber Monday and the entire Holiday Shopping Season.
Like any good marketer, planning for the future is critical. Preparing inventory, creating marketing messages, and advising customer support for what will be a busy shopping season is work that ALL of us should be doing TODAY.
In this issue, we want you and your marketing teams to be ready for a busy Holiday Shopping season. Consider this: in 2014, online Holiday Season purchases exceeded $53 Billion, up 15% from the previous year. Nearly all of these purchases involved some form of credit card payment.
So what are you doing to encourage your customer to use YOUR card this Holiday Season? Are you promoting the Benefits associated with your card as a means to generate more usage? Do you have Card Benefits designed to help the shopping experience such as Warranty Manager and Price Protection?
Read on. Take our Survey. Let us know how we can help.
And Happy Holidays!