Are you familiar with Benefit Product short copy and long copy? Do you even know the difference?
If you are preparing your Customer Service unit to manage Social Media inquiries, consider using traditional messaging Short Copy resources - such as those found within telephony scripts - when speaking to customers via Social Media.
All cbsi Benefit Media is designed to not only support Call Center representatives but to be used as potential copy for Twitter, Facebook and other Social Media outlets.
You can use Short Copy within Social Media to actively promote Benefits, as demonstrated in this example for Lost Luggage, which could easily be delivered (with minor modifications) via Twitter:
Rest easy knowing you can be reimbursed if your covered luggage and its contents are lost or stolen due to theft or misdirection by the common carrier (airline, bus, train, cruise ship).
Further, you can respond to Facebook comments from customers who have questions regarding Price Match and other similar products. Consider the following short copy as a potential response:
Shop with peace of mind knowing you can get the lowest price. If you buy an eligible item with your eligible card and find it advertised for less within 60 days of purchase, you can be reimbursed for the difference.
With first-hand knowledge of the Benefits in the marketplace
and how to integrate that knowledge within Customer Service unit, we can provide you with the assistance you may need to ensure a seamless and worry-free Customer Service Social Media experience for your bank customers.
Remember, when marketing these benefits, specific Terms and Conditions apply and should be referenced.