Years ago, marketing professionals attempted to reach customers with tools like direct mail, billboard advertising and mass-market commercials. Perhaps some even remember reader service card and product registration pushes that were used to obtain a level of direct-to-consumer engagement.
Marketing Industry Icons, Don Peppers and Martha Rodgers, seemed revolutionary and unique with their
approach. Another industry leader, Seth Godin, taught marketers the necessity of asking for
to gain better marketing results and meaningful customer interactions. Though these tried and true concepts are decades old, they can still be applied to today's marketing environment.
The world in which today's marketers operate can be difficult to manage while simultaneously being rich with more useful data than known by previous generations.
In this latest issue of the cbsi eNewsletter we will provide you, the marketer, with insights into today's marketing environment.
You'll find links to robust articles with advice for today's marketers, trends in social media and marketing in the banking industry, and how Artificial Intelligence is impacting the Financial Services Industry.