June 20, 2019
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
Are You and Your Customers Taking Advantage of the USPS Promotions?
With a USPS Board of Governors finally in place at the end of 2018, the USPS went beyond offering simple incentives to shore up mail volume. The new 2019 USPS promotions encourage mailers, marketers and printers to work together using innovative technologies and cutting-edge techniques to create unique and engaging mail pieces.

Although these new programs promise great options for postal savings, there is a tougher requirement for planning and execution this time around. Mailers are advised to read and understand the requirements to ensure that their clients achieve the best results. In case you missed it, here’s a summary of four 2019 USPS Postal Discount Programs, in order of eligibility:

Emerging and Advanced Technology: Similar to the Mobile Shopping Promotion but significantly broader in scope, this offer is designed to encourage mailers to enhance the effectiveness of a physical direct mail piece by making it a part of a more cohesive campaign and incorporating a distinctly multi-channel experience. This promotion runs from March 1 through August 31, 2019, and qualified pieces will receive a 2% discount at the time of mailing. To qualify for this promotion, the piece must incorporate a technology like Virtual/ Augmented Reality, Digital to Direct, Bluetooth Low Energy Beacon, Near Field Communications, Video in Print, or one of the newcomers to the program (e.g., Mixed Reality, Addressable TV and Integration with Digital Assistants).

Personalized Color TransPromo: From July 1 to December 31, the USPS will be offering a 2% discount to first time participants who use color and marketing messages to enhance their bills and statements. Mailers who have taken advantage of this promotion in previous years must use dynamic color and personalized messaging to qualify.
Provided by Canon Solutions America
When we launched  Native.news , the large-format print piece that arrives in your mailbox every Monday, we envisioned this as a publication that can be shared with the entire team. But quite often we come across important topics, such as sensitive HR subjects and potential employer liability issues, that we know owners would rather  not  share with the entire team.

On Friday, June 14th, PIASC started an e-newsletter distributed only to member business owners. Every other Friday “For Owners Only” will arrive in your inbox, keeping you informed about topics that are “for your eyes only.” 

If you did not receive this e-newsletter and would like a copy and to be added to the distribution list, please contact Kristy Villanueva, Director of Member Services at 323.728.9500, Ext. 215, kristy@piasc.org .

PRINT 101: An Introduction to Graphic Communications
DATE: August 2, 2019
TIME: 8:00 am - 3:30 pm
LOCATION: Fullerton College
Printing Department
FEE: $75/members (lunch included)
$150/non-members (lunch included)

Is there someone new to the printing industry? Then this program is for them! This class, full of factual information, some hands on activities will take participants through the basics of printing.

What you will learn: 
  • History of the industry and its impact on society
  • Terminology
  • Color Theory
  • Common machinery used in print production
  • Basic processes
  • Post-press finishing operations
  • Production flow of a job from order entry to delivery
  • And more!

Who should attend: 
  • Those new to the field of graphic communications whether it be creatives, sales, administration, customer service or production.
  • Those wanting a refresher course.
  • Those who want to make sure they are not missing anything.
PIASC Offices will be Closed
In observance of Independence Day, PIASC, PIBT and PIASC Insurance Services offices will be closed on
Thursday, July 4th and Friday, July 5th.

PIASC's Board of Directors and staff wish you and your family a wonderful and safe Independence Day.

Fun Fact: Fireworks are part of the tradition of celebrating this national holiday.
The U.S. imported $359.34 million worth of fireworks in 2018 according to the U.S. Census Bureau data analyzed by WorldCIty.
Welcome New PIASC Member
PIASC’s Board of Directors and staff welcome the following members: 
Advance Paper Box Co.
Manufacture of folding carton, rigid boxes and thermoform packaging
Blue Prism Digital
Printing, packaging, distribution
CalComp Graphc Solutions
Value added reseller, wide format, digital color solutions
Event Special Effects
Special effects and trade show booth fabrication
JJK Photography

Labelgraf Inc.
Label manufacturer
M1 Consulting Group
Business management consulting, EOS implementation
Proven PrintServices
Print broker
Quadriga USA Enterprises, Inc.
Commercial and security label printing
Quantum Design, Inc.
West Coast Custom Packaging
Packaging sales
Brand New Peer Group Looking for Women to Join
Printing Industries of America (PIA) has a brand new peer group forming and looking for women to join. This peer group is exclusively for women holding senior positions and will be focused on professional development, organizational growth, and improvement as we address the challenges and opportunities facing women in leadership roles. It will consist of 8–10 executives from mid-sized printing companies and be female-facilitated as well!
Women's Print Mentoring Network
Are you a woman who is looking for some guidance in your professional development? Are you someone who has been in the print industry with experience and knowledge to share?

The Women’s Print Mentoring Network is open to any woman currently employed or interested in pursuing a career in the print or graphic communications industry. To learn more or if you wish to register as a mentor or mentee, visit www.womensprintmentoring.com.
The Changing Landscapes for Foil and UV Coating Decorating Options
Tuesday, June 25, 2019 - 11:00am to 12:00pm PDT

The landscape for both metallic foil and specialty UV coating decorating has changed dramatically in recent years. Only a few years ago, foil decorating was limited to offline foil stamping. Today, foil is applied through digital processes and sheet-fed cold foil, as well as conventional methods. And, new technology and products have opened up new opportunities with specialty UV coatings, including spot profile (raised), spot glitter UV, soft-touch and much more — available through digital inkjet and offline screen coating processes. This presentation will discuss the technology behind these processes and how they are creating new and exciting applications in the graphic arts community.
Color Accurate Soft Proofing: See what You're Printing?
Thursday, July 11, 2019 - 11:00am to 12:00pm PDT

More creative and color-critical decisions are made on an LCD display than on any other device or media. Yet, most of us are not managing our displays properly to ensure that what we’re seeing on our display is as close as possible to what the final printed product will look like. It’s easy–you just need to know a few basic things! This webinar will give you all the requirements and how-tos for calibrating and profiling displays for color-accurate soft proofing.
Customization and Personalization with UV for the Retail Market
Thursday, July 13, 2019 - 11:00am to 12:00pm PDT

Digital printing technologies are leading the way toward increased personalization and customization in retail, and UV printing offers high durability an access to a wide variety of substrates. Explore the customization opportunity, and see how this opportunity fits with your business goals.
Why Students Love Graphic Communications
Students at Cal Poly San Luis Obispo share why they love the Graphic Communications department (GrC). Get a short tour of this incredible program teaching our future workforce!

Source: Sarah Hughes YouTube Channel
Quote of the Week
"Stop waiting for someone or something to light your fire. You actually have the match."