April 25, 2018
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
Tomorrow...Cocktails & Conversations at Karl Strauss Brewing Company in Anaheim!

Join us tomorrow, April 26th in Anaheim to network with local printers, vendors, creatives and more!

Networking can be hard, nerve-wracking, and time-consuming. But, it can be successful, and make connections with the most valuable contacts.

Here is one tip for successful networking:

People Like People Who Listen
Do you actually listen when people are talking? Or are you “listening” while waiting to talk about yourself or preoccupied thinking of what to say next? The latter is an easy trap to fall into, especially at a networking event, where you always want to have something valuable to say.

A good networking secret is to improve your listening skills by putting your phone down, making eye contact and listening, intently. Ask follow-up questions, repeating what they just said back to you, to show that you’re actually interested in what he or she has to say.

So plan to join us tomorrow!

Thursday, April 26, 2018
2390 E. Orangewood Ave., #100
Anaheim, CA 92806
Ask the Technical Experts!
Q.
In Photoshop, is it best to color correct images in the RGB or CMYK color space?

A.
Many creatives will convert images to CMYK first and then try to color correct images. The most common reason for this is because they want to see what colors will be lost when converting from the larger RGB gamut to the much smaller CMYK gamut, then make color adjustments to compensate for the colors that are impacted. Correcting images in the RGB color space will always yield the best results, mainly because you’re working with a much larger gamut, and unlike the CMYK color space, you have not generated the black separation. Photoshop has a tool that shows an on-screen preview of what the image is going to look like when it’s converted to CMYK while working in the RGB color space. Simply select View > Proof Colors. This gives you the best of both worlds: The image remains in the RGB color space with the full gamut of colors for correction, while an on-screen preview shows what the image
will look like when it’s converted to CMYK.

Winning with Leslie: Focus Point #78
Be the one to "push the envelope" in your industry!

In every area of practice, you can find examples of innovative ideas and campaigns that have succeeded in your locale or elsewhere. One way to innovate in your community is to be aware of success stories and case studies in other areas. You can model that success by being willing to incorporate approaches from other places.
Start to brainstorm creatively, either alone or with others similarly inclined. You just might come up with a brilliant idea to implement for yourself or your firm. Sometimes a simple observation can spark an idea that becomes the basis for an entire sales or marketing idea or campaign.
Innovation can result in breakthroughs in sales prospecting techniques, customer service strategies and solution selling programs. Just keep your eyes open and observe what seems to be working around you. You never know when you might come up with a million-dollar idea! 

Source: Groene Consulting, www.groeneconsulting.com
The Valuable Employee Benefits that Costs You Nothing
Maintaining a happy workforce requires a commitment to your employees' well-being. That's why most companies offer extensive employee benefit packages. As a PIASC member, offering your employees the benefit of membership in the Printing Industries Credit Union doesn't cost you a thing, but gives them access to:

  • Free Checking (with direct deposit)
  • Competitive Auto Loan Rates
  • Competitive Home Loan Rates
  • Online Banking
  • Free Online Bill Pay
  • Convienent Mobile App
  • Discounted Entertainment Tickets
  • And much more!
Shape the Future of our Industry!
The Print & Packaging Legislative Summit is the signature government affairs conference hosted annually in our nation’s capital. This collaborative event brings together printers, suppliers and allied interests for a powerful program of issue advocacy, political education, public affairs discussions, interaction with Members of Congress and networking events on Capitol Hill.

Join your peers as we address our legislators as ONE industry with ONE voice . The Print & Packaging Legislative Summit is co-hosted by AICC, The Independent Packaging Association, Association for Print Technologies (formerly NPES), Fibre Box Association (FBA), Idealliance, Printing Industries of America (PIA) and Specialty Graphic Imaging Association (SGIA).

The Summit will be held in conjunction with National Association of Manufacturers’ (NAM) annual Manufacturing Summit. Additional supporting organizations are continuing to join us.

Who Should Attend
Recommended attendees are Presidents/CEOs and other C-Suite executives of printing and graphic communications companies. Executives with responsibility for environmental/health and safety, human resources, legal, postal, tax, technology, and/or sales are especially encouraged to attend.

What to Expect
The Summit will host legislators, printing and graphic communications professionals, and policy experts for an industry-wide meeting and networking event. In-person grassroots lobbying meetings on Capitol Hill will enable you to take your company and industry story directly to decision-makers in the U.S. Senate and House of Representatives.

What You Will Learn
  • How hot-button policy issues may impact your company’s bottom line
  • Best practices on how to advocate for your company and the industry before Congress, the Trump Administration, and other decision-makers
  • How to promote the positive image of print, packaging, and paper before key Capitol Hill audiences
  • The impact of hotly contested mid-term congressional elections on legislation and public policy of importance to the graphic communications industry

June 19 - 20, 2018
Washington, DC
Check out this Video: Xerox Transfer Art
Black and white Xerox posters were a major part of the 1970s counterculture aesthetic. Artist and graphic designer Marlene Weisman guest hosts a special Club 57 takeover edition of IN THE STUDIO and demonstrates how to transfer the ink from Xerox prints to a new sheet of paper to create collages, posters, and other works of art using the same pre-Photoshop technique that she used in the 1970s and '80s.

Source: The Museum of Modern Art YouTube Channel
Quote of the Week
There are many roads to prosperity, but one must be taken. Inaction leads nowhere.
~Robert Zoellick