January 29, 2020
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
College, Employment, and Reality
By: Lou Caron, PIASC President/CEO
I recently had dinner with a young printing industry superstar in the making. During our meal, our conversation turned to college, work, and work-life balance. I soon realized that when we take young people straight from college and throw them into the 8-5 world, there might be a problem.

First, they grew up in organized extracurricular activities from elementary to high school. The days of pickup basketball, kickball, and softball are long gone. Remember those days when you left the house, and you returned in time for dinner – or else – and you were always busy with your buddies dreaming up some type of game or competition? Well, all that’s been replaced.

Sports activities are now organized into competitive teams with  travel ball groups  that play ball all over the country. “Those days of rec ball and local Little League, or just going to the park and playing ball — those days are nonexistent. They’re gone. Now, it’s all about travel,” says Rebecca Davis, executive director of the Atlanta-based Youth Amateur Travel Sports Association.

Those not involved in organized sports have grown up playing with friends over the Internet with their game consoles. They play basketball, football, and soccer with “friends” miles, and sometimes, countries away.

And, when these young people go to college, their days are filled with classes, homework, eating, sleeping, and throw in a party here or there and you have their 24/7. What happens when this student is all of a sudden thrown into 8-5? And what do they do with 5 to 8? Where is the “purpose” to be found in those hours? In my opinion, dead time without purpose leads to some unhappy people.

To answer these questions, I did what most people do, I Googled it. What a surprise! It turns out, I’m not the only one thinking about this “college to work” scenario. Many people, including a lot of young people, are wondering and misunderstanding what’s about to happen to them.

R.A.I.S.E. Foundation 33rd Annual Surplus Drive
The 33rd Annual Surplus Drive was a great success. We received over 90 pallets of paper and supplies. Which were distributed to educational institutes who have graphic communication programs, art, journalism,photography and more.
Thank you Advantage, Inc for hosting at their new second location!
The following schools received the donated paper:
  • Allied Tech High School
  • Animo College Prep Academy
  • Animo Watts College 
  • Arcadia High School
  • Bethel Christian School 
  • Broad Oks Middle School 
  • Canyon High School
  • Eagle Rock High School
  • El Camino High School 
  • Fullerton College
  • Grffith STEAM Magnet Middle School
  • John F. Kennedy High
  • Katella High School
  • La Vista High School
  • Lynwood High School
  • Mark Keppel High School
  • Rosewood Park School
  • San Jose Charter Academy
  • Santa Paula High School
  • Temple City High School
  • Upland High School
  • University High School 
  • Valencia High School 
  • Victor Valley High School
  • Wilson High School
  • Yorba Linda High School
Think about the last salesperson who called on you. Whether it was a phone call or face-to-face interaction, there's one important question to ask. Did that sales person talk:
  1. Not enough
  2. Just the right amount
  3. Too much
  4. Way too much!

Now think back on your own last conversation with a prospect or customer.
Where did you fall in terms of how much you talked? Was it a real conversation, a back-and-forth exchange of information, opinion and perspective? Or was it you, in full sales mode, pushing full steam ahead with your sales pitch?
It’s a sad fact that most salespeople talk too much and therefore often talk themselves out of a sale. These are the top five ways this happens:
Too much talk, too little listen
Your exchange with a client is more than a presentation — it's about understanding a customer's opinion and perspective, and soliciting and addressing his/her concerns or objections as part of the process.


Friday, February 28th, 4:00 PM


  • Increased name recognition in the industry and with potential clients.
  • Local and national media exposure.
  • Exclusive use of 2020 Print Excellence Awards logo for you stationery and collateral material.
  • Recognition of winners via the PIASC's website, bi-weekly Native.news and weekly e-newsletter e-Flash with a link to your company’s website.
  • Stunning awards to display honoring your achievement.
  • Social media recognition and exposure on both Twitter and Instagram.
  • Customized awards featuring your client’s or employee’s name available for purchase.

Twitter Adds New Ad Unit and Alters Core Features
Promoted Trend Spotlight ads are currently available to all advertisers in the U.S., UK, and Japan. Twitter plans to roll it out to 12 additional markets in the coming months, including Australia, Brazil, Canada, France, Germany, India, Indonesia, Mexico, Saudi Arabia, South Korea, Spain, and Thailand.

Twitter Gives Users Option to Limit @Replies : At CES 2020 in Las Vegas, Twitter’s VP of Product Kayvon Beykpour shared a new way for users to control conversations. The platform will now give them four options to “tailor” their replies: anyone can reply, only those whom a user follows can reply, only those tagged can reply, or no replies at all.

TechCrunch reports that this upcoming feature builds on the ability to hide replies, which Twitter introduced in 2019, and it’s currently being tested.

Order Your 2020 Labor Law Posters
If you have at least one employee, compliance with labor law posting requirements is vital.
Many regulations have been updated or introduced for California in 2020. Your 2019 posters are considered outdated and you are no longer be in compliance.
This year PIASC is able to save our members even more money by offering the California State and Federal posters for just $18.50 for both  (versus $24.50) . All other posters have also gone down in price.
The 2020 updated posters will include the following important revisions:
  • California Minimum Wage Notice
  • Discrimination Notice

Depending on their operations, some companies may also be required to display additional notices, such as forklift safety, fire extinguisher use, safe lifting and blood borne pathogens. 
Avoid fines and penalties by ordering your posters.   Contact Gloria at 323.728.9500 or Gloria@pisac.org .
Printing Industries Alliance schedules “2020 drupa Experience! – A Private Turn-Key VIP Tour” June 17-22, 2020

Industry executives currently considering attending drupa this year who want to minimize travel hassle and maximize productive show time should consider the “2020 drupa Experience!” sponsored by Printing Industries Alliance and Graphic Arts Association.

The tour includes 5 nights of deluxe accommodations convenient to the airport and just minutes to the Fairgrounds. Participants will receive a full American breakfast each day and 5 day show credentials which include free round trip transportation to the trade fair. Also included is a first night reception, happy hour on June 19th and other networking opportunities.

Most importantly, participants will receive guided and scheduled Executive VIP briefings at key drupa exhibits. These briefings will be conducted by senior level executives from the industry manufacturers and vendors who are driving technology adoption affecting our industry for years to come.

We have all heard the stories of overpriced, poor hotel rooms, often with long and difficult commutes from outside Dusseldorf. Equally frustrating is the inability to get appointments and access to senior level executives with key exhibitors.

The “2020 drupa Experience!” will maximize the time and expense of your drupa trip. Here are some of the comments from our 2016 participants:

  •  “PIA made drupa impossibly easy”
  •  “Top notch exhibit visits that included vendor top brass and even some CEO’s”
  • “PIA had flawless planning and execution”
  •  “A carefully planned itinerary but still time for my own visits”
  •  “I always wanted to attend drupa and PIA gave me the trip of a lifetime!”

Cost to p articipate is $3,500 per person. Each participant will be responsible for their own flights , allowing them to tack on other travel before and after drupa. Interested parties can contact Marty Maloney at (203) 912-0804, mmaloney@PIAlliance.org or Tim Freeman at (716) 691-3211, tfreeman@PIAlliance.org .
Glendale digital printer with 8 digital presses including HP Indigo and Canon Color Stream Inkjet and complete bindery is looking to lease space to small printer, designer or broker. 625 total square feet with space to fit 5 people. Space includes desks, kitchenette, bathroom plus additional bonus storage space. Signage on front of building also available. Call Keith at 818-335-1928
Upcoming Webinars

DATE: February 11, 2020
TIME: 2:00 pm - 3:00 pm PDT
Are you pricing your goods and services to capture your fair share of the market whilst still achieving profitability? 

Main learning points include: 
  • Dissecting why each one of the four most commonly used price-setting strategies alone don’t work 
  • Exploring revenue, overhead, price-setting and profitability issues including the break-even formula as a “what if?” tool 
  • Learning what to do when customers say that they can get the same product down the block cheaper and effectively get your asking price consistently 

DATE: February 18, 2020
TIME: 11:00 am - 12:00 pm PDT
In this webinar, we dive into the rising cost of payment processing and tools available to reduce the fees your business pays.

Let’s take a closer look at interchange rates, the growing use of reward/cashback cards and the options merchants can utilize to reduce their costs through direct bank transfers, interchange optimization, and how Zero Cost Credit is saving merchants money. 
Join us at this webinar to learn how to determine if a worker is an independent contractor or an employee, and how this designation impacts everything from tax withholding to the application of employment and labor laws.

Although your business might have independent contractors and employees performing the same or similar work, there are vitally important legal differences between the two. To avoid exposing your company to the possibility of significant fines and costly lawsuits, it is critical that you know when to classify a worker as an independent contractor and when to classify a worker as an employee. 
Drupa 2020 - Embrace the Future
Quote of the Week
"An error doesn't become a mistake until you refuse to correct it "