PIASC has grown into the largest printing industry association in the nation, and our strong web presence attracts numerous prospects who are searching for custom printing services. In fact, in addition to those prospects who use PrintAccess.com to connect directly with our members, we receive 10 to 15 referral requests each month—sometimes as many as four per day.
Typically our Member Services department handles these requests by reaching out to members directly with the job details. Once members respond to the referral request, PIASC sends these members’ information out to the prospective customer.
However, sometimes requests come in for such unique services that we are unsure who to route them to. After all, the Association does not know the special capabilities of every member in every one of the 11 states that we now serve. That’s where the new Referral Rescue Program will come in. We want to be sure that every prospect gets connected with at least one PIASC member that can provide the needed services. We want to “rescue” every referral!
The Referral Rescue Program is a new benefit that is now included in PIASC membership. This program gives printers the opportunity to serve prospects who are looking for specialized custom printing services, such as shrink wrap printing for bottles, braille printing, trade UV coating and much more.
Here’s how the Referral Rescue Program will work:
- PIASC receives a referral request for something unique.
- If we do not know which members can meet this need, we will send an email blast with the job information to all of our printer/broker members.
- Members who can meet this need reply, and we then share these members’ contact information with the requestee.
- PIASC then updates these members’ profile information on their PrintAccess.com listing, to make it easier for prospects who have similar needs to connect with these companies in the future.
To be sure that you get the opportunity to connect with these “hot leads,” please be sure to keep your contact information with the Association up to date, and be on the lookout for Referral Rescue Program emails.
