April 25, 2019
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
Legislative Action Day:
Your Chance to Make a Difference in Sacramento
On June 18 and 19, PIASC members will be heading to Sacramento to participate in the Printing Industries of California Legislative Action Day.

The goal: To help establish a legislative presence in the state capitol by having our members visit with their elected officials and staff. Participants will help educate legislators about the graphic communications industry’s economic impact in California, and discuss their thoughts on the most impactful state legislation that the industry is facing this year. This includes discussing bills related to workforce development, taxation and environmental issues.

This Legislative Action Day is a vital part of our efforts to build a comprehensive governmen t affairs program here in California. Our ultimate goal is to influence what gets introduced and implemented. When legislators are contemplating bills, we want them to stop and think, “I wonder what the printing industry would think about this policy idea, or what the impacts would be on them.” Having our legislators speak with business owners and managers directly can be an extremely powerful way to ensure that our perspectives are considered.

There is no registration fee
If you would like to attend you will only need to take care of your own travel expenses.
Tuesday, June 18
12:00 pm - 1:30 pm Hosted Lunch
2:00 pm - 4:00 pm Issues Briefing at The Sutter Club
6:00 pm - 8:00 pm PIC-PrintPac Dinner at The Sutter Club
Wednesday, June 19
8:30 am - 10:00 am Legislative Breakfast
10:00 am - 12:00 pm Attendee Meetings with Elected Government Officials
After Meetings Tour (optional): Jerry Hill, 39th State Printer

To register for the Printing Industries of California Legislative Action Day please contact Kristy Villanueva at 323.728.9500, Ext. 215. For your convenience, a block of rooms has been reserved at the Hyatt Regency Sacramento at a special rate of $199/ night. We will be happy to make reservations for you once you confirm your participation.
PIASC's Current Classified Ads

FOR SALE: Equipment
  • MBO B32 S-C 16 page stream folder with gate fold attachment. Completely rebuilt in 2016.
  • 2016 - 40" Kodak plate setter lightly used.
Call "KG" at 818-335-1928
FOR SALE: PTSCC375 Digital Finisher
Graphic Whizard PTSCC375 digital finisher, $8,995. This machine, in excellent shape, has served us well, and we're sorry to see it go, but duplicate equipment makes it unnecessary. Machine will slit, cut, crease, and perforate. Includes six independently programable slitters, cross cut module, creasing module, and perforating (both directions on the sheet).
Machine will store up to 100 job templates for easy quick set up. Includes 9" color touch screen with job programmer software. This machine is the perfect complement to any digital press to quickly cut and finish short run digital jobs. Sets up in under one minute. Machine is great for short run business cards, post cards, greeting cards, and most other jobs that will fit on a 13" X 19" or 12" X 18" sheet.
Max Sheet Size 14.5" X 25.5"
Max Stock thickness 380 GSM (16Point)
Up to 32 creases or perforations per sheet
Air Feeder
Machine is located in Burbank and can be inspected running.
Contact Patrick at 818.843.8355
Current Hacking Scams:
Spear Fishing & Whaling
Just when you thought you knew what to look for to avoid hacking scams, things have gotten trickier. Today’s more sophisticated hackers aren’t just sending out millions of copies of the same generic “phishing” email, trying to trick random people into revealing personal information (such as passwords and credit card numbers) or opening malware-infected attachments. Instead, they’re doing their research and then sending much more targeted emails that are far more likely to look “real.”

In “spear fishing,” scammers target people through emails that appear to be sent by a trusted contact or colleague. Victims are likely to receive emails that seem to be legitimate requests for sensitive information, from someone who might have a good reason to ask for that information. For example, the scammers may impersonate high-level executives in an attempt to trick a lower-level employee within the organization to respond. This might include “emergency” requests from an executive who claims to be in the middle of a meeting and in immediate need of the requested information. Some of these scams ask directly for information, others direct the victims to legitimate sites such as Google Drive or Dropbox to download malware-infected documents.

In “whaling,” also known as “whale phishing,” scammers target high-level executives with malicious emails, in an attempt to steal sensitive information from the organization or to trick the victim into wiring funds. The high level of customization and personalization can make it hard to see that the email is a scam. Because many companies post information about the executive team on their websites, it can be easier than you would think for scammers to select and target their victims. To avoid getting caught by these scams, be especially wary of “urgent” messages that ask the recipient to perform some type of unusual task; unfamiliar urls; use of terms that don’t fit your industry or corporate culture; or statements that the sender is unavailable to talk to discuss this request.

Action item: Add these threats to the cybersecurity training you regularly provide to your employees.
Preventing Workplace Violence Training
May 22, 2019
8:00 am - 12:00 pm
PIASC Conference Center, Los Angeles

Create a safer work environment and decrease the chance of workplace violence in your organization.As more and more unfortunate events happen due to violence in the workplace or to active shooters, we as employers need to make sure our employees are knowledgeable as to what to do in case either one of these incidents occur. PIASC has joined with O.S.T.S., Inc. to offer members 4 hours of training to help manage disruptive and aggressive behavior in the workplace.

The United States Department of Homeland Security defines the active shooter as “an individual actively engaged in killing or attempting to kill people in a confined and populated area: in most cases, active shooters use firearm(s) and there is no pattern or method to their selection of victims.” Most incidents occur at locations in which the killers find little impediment in pressing their attack. Locations are generally described as soft targets, that is, they carry limited security measures to protect members of the public.

Violence in the Workplace
  • Reasons for increase in Workplace Violence
  • Indicators of Workplace Violence
  • Assess Your Work Environment
  • Know Your Violence Response Procedures
  • Pay Attention to the Warning Signs
  • Trust Your Instincts
  • Prevention
  • Use a Team Approach
  • Promote Respect
  • Comprehensive Active Shooter Incident Management (CASIM)
  • Incident Life Cycle
  • Types and Sources of Workplace Violence
  • Warnings and Behaviors
  • Response & Recovery
3 Instagram Marketing Mistakes
and How to Fix Them
Is your Instagram marketing working? Wondering if you’re making mistakes that could hurt you?

In this article, we asked some of today’s top Instagram marketers to share common mistakes they see and how to avoid them.

#1: Using Instagram Hashtags Incorrectly
In 2018, Instagram finally allowed hashtags in a profile’s bio description to be clickable from mobile devices.

The mistake many people made was to dump a bunch of hashtags into their Instagram bio in the same way they would in a Twitter bio. There are a few reasons why this isn’t a good idea.

First, the hashtags in your Instagram bio don’t have any impact on Instagram search results. What this means is that if someone searches for a keyword on Instagram, your bio (and any hashtags you’ve added there) won’t show up in search results. The only fields that Instagram search scans are the Name and Username fields.

Second, if you use popular  Instagram hashtags  or hashtags that lead to other people’s content, you’re sending visitors away from your own content. To illustrate, if you’re a photographer and use #Photography in your bio, when people click on that hashtag, they’re leaving your profile to go to a gallery of millions of other posts unrelated to you. There’s no good reason to send people away from your bio this way.

Third, a list of hashtags in an Instagram bio looks amateurish and will often discourage new followers.

To avoid these issues, don’t put hashtags in your bio. The exception to this would be to use a single branded hashtag that leads to content related to your brand or business and augments what people see about you on Instagram.

Printing Industries of America Testing Services
Printing Industries of America (PIA) lab services staff have over four decades of industry experience evaluating materials used in the graphic arts industry. In addition, they also have access to a plethora of other industry professionals including but not limited to the areas of prepress, digital, pressroom, process controls, color management, JDF, Computer Integrated Manufacturing, and many others!

PIA lab services evaluates paper and ink characteristics using established standards, such as Technical Association of the Pulp & Paper Industry (TAPPI), the American Society of Testing Materials (ASTM), International Organization for Standardization (ISO), and the National Printing Ink Research Institute (NPIRI). 

They evaluate materials proactively by providing quality control evaluations for printers, suppliers, and vendors around the industry. Many customers submit materials on a regular basis as a quality control measure to ensure the products they are providing are consistent and reliable.

In addition, PIA's lab services provide analytical evaluations of jobs that did not go as planned. Often when conflicts arise concerning "jobs gone bad" customers will send the materials to Printing Industries of America for an unbiased, third-party evaluation to determine what went wrong and how to prevent it from occurring in the future!

For rates and information, contact Lindsay Ferrari at Printing Industries of America by phone at 412-259-1785 or email   labservices@printing.org .
2019 Paper & Substrate Show
Tuesday, September 17, 2019
Irvine, CA

Our Current Exhibitors:
View why these participants love participating!
25 Ways to Build Customer Loyalty
Most businesses depend on repeat orders from existing clients to get and remain profitable. Why? Because the cost of acquiring new customers can be as much as six to ten times higher than the cost of keeping the customers that you already have.

Unfortunately, even happy customers aren’t necessarily loyal customers. In today’s internet age, it is easier than ever to “find a better deal” elsewhere. Loyal customers understand the intrinsic value of dealing with your company, and aren’t tempted to jump ship the moment another offer comes along.

Remember, a typical business only hears from a tiny percentage of unhappy customers. The rest simply take their business elsewhere. Or announce their dissatisfaction to the world through Facebook, Yelp and other social media sites, and then take their business elsewhere.

Here are 25 things you can do to help ensure your clients are satisfied, feel appreciated and want to continue to buy from you:

  1. Be enjoyable to work with. 
  2. Understand – and meet – their needs.
  3. Solve their problems.
  4. Differentiate yourself from your competition.
  5. Convey your product or service’s value.
Source: PIASC Member, Plumtree Marketing, www.plumtreemarketinginc.com
Quote of the Week
"If we threw our problems in a pile and saw everyone else's, we would grab our own back."