April 10, 2019
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
Your Insurance Partner That's Got Your Back
PIASC Insurance Services has had the back of many members for over 30 years, serving the Printing, Specialty Graphics, Packaging and Custom Manufacturing Industries provide our customers with the knowledge that they have the “right” coverage.

As a full-line agency, their services bring insurance to life:
  • Employment Practices Liability
  • Cyber Liability/EDP Insurance
  • Business Crime
  • Workers Compensation
  • Commerical Auto
  • And much more.

Why should you work with PIASC Insurance Services?
“The folks at PIASC are great to work with. I’ve always found them to be highly attentive to the needs of the members and very professional and experienced in dealing with insurance matters.”
– Westamerica Communications
“The insurance programs offered by PIASC is superior to all of the other firms that have solicitated our business. the breadth and depth of the insurance programs allows us to help our staff by providing better benefit programs."
-Auto-Graphics
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Accept Payments. Period.
April 23, 2019
11:30 am PDT
At a computer near you!

Join us for this complimentary webinar to learn more about payment platforms that powers all of the transactions for your business.

Process all transactions in one place easily and efficiently.

You will also learn about…
Converge Platform Features:
  • Secure processing
  • Single platform
  • Quickbooks Compatible
  • Easy integrations

Hosted by: Mona Solutions
3 Reasons to Still Carry
Business Cards

If you think you no longer need a business card for today's high-tech, there's an app for that" world, think again. Here are three points you may be overlooking:

  1. People will remember you. Making direct eye contact, smiling and handing over your business card creates a tangible connect people remember. Plus, a well-designed card allows you to show a bit of your personality and set yourself apart from others.
  2. People still expect them. If you don't have one, you can look unprofessional, especially if someone hands you a card and you can't reciprocate. The exchange of contact info should take all of one second; making it difficult really hurts you.
  3. It's a way to close your first deal with someone. Image the business card exchange as a sales pitch: When you have a customer in front of you, they're receptive. But when they leave your vision, they can very easily decide you're not worth the trouble. You can't guarantee everyone you meet will be on LinkedIn or willing to exchange information digitally later, but everyone will take a business card at the moment.

Source: Leadership Briefings Special Edition - April 2019
Developing Sales Talent Requires Coaching!
As a baseball player, Tommy Lasorda was certainly not remarkable. He appeared in only 26 games in his professional career and gave up more than 6 runs per game. As a manager, however, he was one of the best of all time. His Los Angeles Dodger teams took home two World Series titles during his 20-year career as manager, a feat matched by only 23 other managers in the entire history of the game.

Probably the most remarkable thing about Tommy Lasorda was his ability to develop talent. During his tenure, nine of his players were awarded National League Rookie of the Year honors. The point is that the best managers aren’t always the best players—and the same is true for your sales team. When it comes to managing—and more importantly coaching and developing sales talent—the skills that are required are different than the ones that make a good salesperson.

Coaching is Required!
In many printing companies, sales reps often report to the owner. This model can work fine in smaller companies, particularly if the owner has a sales background and is comfortable with managing salespeople. As a company grows in size, however, having a sales manager to lead and guide the sales team makes good business sense. A company’s growth can make it difficult for an owner to manage multiple tasks, and the sales function is critical to financial success. According to Keypoint Intelligence – InfoTrends’ research study entitled Best Practices of High-Performance Print Sales Organizations , firms reporting double-digit sales growth were more likely to have a sales manager.

Orange County Business Journal List Top Commercial Printers
On the March 25th issue of the Orange County Business Journa l , they listed the largest commercial printers. The combined annual revenue for the 28 listed firms by work done in the area rose 1.6% year-over-year to $644.7 million for the 12 months ending Dec. 31.

Revenues are based on production from all 129 locally based printing presses that are used by the 28 companies and is used as the basis of the journal's ranking.

Here are the top 10:

  1. Trend Offset Printing Services, Inc. (member since 1990)
  2. Primary Color Systems
  3. Deluxe Branded Marketing
  4. The Dot Corp. (member since 1983)
  5. Westamerica Communications (member since 1979)
  6. Advanced Image Direct
  7. Crisp Imaging (member since 2004)
  8. Foster Printing Co. (member since 1989)
  9. Meridian Graphics Inc. (member since 2003)
  10. Brixen & Sons Inc.

To read entire list visit www.ocbj.com .
Don't Miss the Event of the Year!
Graphics Night: May 3, 2019
5 Ways to Use Augmented Reality to Elevate Print Marketing
Augmented reality is still an emerging technology, but Apple’s investment in  ARKit  and Google’s in  ARCore  are evidence that the market for AR is likely going one way: up.

Many of the most popular AR apps, such as the  IKEA Place app , use something called markerless AR, meaning the experience is launched from within the app, with no need for a physical marker. Because of this, I’ve found that many marketers are under the false impression that this technology is of no use when it comes to their print marketing goals. On the contrary, AR and print are an ideal pairing for marketers looking to maximize their return on both print and digital channels.

First, for those new to this tech: What is AR? AR uses a device, usually a smartphone or tablet, to augment the real world — to add an extra layer on the viewer’s physical surroundings. That layer could be an animation, a 3D model, a game or any combination of images, sound and video that, together, create an experience for the viewer.


2019 Paper & Substrate Show
Tuesday, September 17, 2019
Irvine, CA

Our Current Exhibitors:
A Different Approach to Print Sales
Today’s print and mail providers can generate greater revenues by focusing more on marketing and less on selling. Below are some takeaways from a recent article:

  • Grow your sales effectiveness by establishing your brand as a recognized leader.

  • Your brand’s awareness and perception account for more than half of your sales engagements. For 52% of buyers, the top factor for engaging a vendor is whether the salesperson represents a well-known company with a strong professional brand. (1)

  • Your brand is what your customers and prospects perceive it to be—not what you claim it to be. Eighty percent of companies believe they deliver a superior customer experience, but only 8% of their customers agree. (2)

  • 81% of B2B decision makers reported using online communities and blogs to help make purchasing decisions. (3)

  • For 67% of prospects, the first place they go is to your website. You are what your website content says you are. This is where most sales are being won or lost.



(1) LinkedIn. The State of Sales 2018″
(2) Bain & Company from Harvard Management Update.
(3) 2016 Marketing Think. / Deborah Corn.
Quote of the Week
"Don't adapt to the energy in the room. Influence the energy in the room."