February 14, 2018  •  www.piasc.org
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
PIA Releases the 2018 State of the Industry Report

Print is off to a running start in 2018—an Olympic year and a mid-term election year, which means a double boost for print. Printing Industries of America’s view for the print industry is strong with growth potential foreseen on multiple fronts. This State of the Industry report focuses on the macroeconomic forecast, micro trends, market opportunities, outside policy influences, and how print companies can leverage each of these dynamics to succeed in 2018.

An example of what is in the report is a list of Opportunities and Challenges:

1. Plan for the worst but be ready to capitalize on opportunities. There is no doubt that the risk of an economic downturn is rising. At the same time, there is also increased opportunity for the economy to break out of the tepid recovery and accelerate. What to do? Educate and energize your management team and entire workforce to the possible economic and print market scenarios for the coming year. Remind them that the end of the year is the time to think about what went right, what went wrong, and what needs to change for next year in their areas of responsibility. Additionally, remember that increased risk is not a reason to delay or eliminate investments. While the risks are high, the rewards are also high.

To read more and download the report, click here >> 
DEADLINE: This Friday, Feb. 16th - Print Excellence Awards Competition
We are receiving this year's amazing printed projects from companies eager to win in the Print Excellence Awards regional printing competition. Don't get left behind not having bragging rights as being...

Best of Catalogs
Best of Packaging
Best of Foil Stamping
Best of Media Kits
Best of Point-of-Purchase
Best of Digital Printing
Best of Binding

Deadline to enter this competition is Friday, February 16, 2018 by 4:00 pm.

Full details can be found at www.piasc.org/printexcellence.

Questions? Contact Kristy Villanueva at 323.728.9500, ext. 215.
Graphics Night - Friday, April 13, 2018
Save the date for the event of the year - Graphic Night where we celebrate the IDEAS, SOLUTIONS and ACHIEVERS of the year.

Enjoy a cocktail reception with an exhibit of the printed pieces entered in the printing competition, a delicious dinner, live music and much more.

We will also be honoring the 2018 Executive of the Year and the winners of the regional printing competition, Print Excellence Awards

To make your reservations, visit www.piasc.org/graphicsnight or contact Maribel Campos at 323.728.9500, ext. 210.

There are sponsorship opportunities available. Have the moment to go up on stay and award a winner or get your stuff in people's hands.

iLearning Center Now FREE to Members!
Introducing the All-New iLearning Center
Printing Industries of America is incredibly excited to be rolling out its newly redeveloped iLearning Center! The new iLearning Center features updated content, better organization, and a revamped learning management system that greatly improves the online education experience. 
PLUS! Core courses offered in the new iLearning Center are now free for printer members at no additional charge! And new courses will be added throughout 2018!
These courses include: 

  • Orientation to the Graphic Arts
  • Adobe Lightroom
  • Adobe InDesign for Prepress
  • Adobe Illustrator for Prepress
  • Adobe Photoshop for Prepress
  • SEO Basics
  • Data Demo: Making It Relevant
  • Sheetfed Offset Lithographic Press
  • Building a Data Plan for Variable Data

More courses are being developed right now and will be added throughout 2018!

Do Online Reviews Really Matter?
They say that word of mouth is the best form of marketing. Based on a recent survey 1 , it appears that recommendations from total strangers are almost as good as those from long-time friends: 85% of consumers trust online reviews as much as personal recommendations.

The study also found that positive reviews make 73% of consumers trust a local business more, and that when people take the time to read the reviews (versus just looking at the number of stars), they trust the business even more. But most people need to read an average of seven reviews before giving a business their trust.
Do online reviews really matter? If you’re marketing to consumers, the answer is a resounding “yes!”
Do people really trust online reviews?
In general, yes. But, as another survey 2 showed, companies that attempt to delete negative reviews are doing themselves a disservice. As it turns out, having nothing but 5-star reviews just doesn’t seem credible. People know that it’s impossible to please everyone, and they begin to suspect foul play if 100% of the reviews are glowing. Seeing a few negative reviews in a sea of positive recommendations increases the believability factor so much that it’s likely to actually increase sales.
What about business-to-business sales?
Online reviews can be important in B2B sales as well. After all, many B2B sales are for high ticket, high impact products and services. The riskier the decision, the more important it is for buyers to feel confident that the solution is a perfect fit for their needs. Reviews give prospective buyers independent validation that others just like them have been thrilled with the quality and service you provide.
Plus, often your customers will describe features and benefits differently than you do. This can give you invaluable marketing insight…and increase sales in the process!

Source: PIASC Member, Plumtree Marketing, Inc.

1 BrightLocal, 2017 Consumer Review Survey .
2 Spiegel Research Center, Northwestern University, “ Ecommerce Chart: Star ratings’ impact on purchase probability ,” August 2017.
PIA to Present Women's Leadership in Print Reception
Printing Industries of America will host a special Women's Leadership in Print reception and panel discussion in conjunction with the 2018 President's Conference. At this unique event, a panel of female leaders in the industry will discuss how they have achieved success and the challenges they overcame. Guests will have the opportunity to ask questions of the panel. All women and allies are welcome to attend. Light hors d'oeuvres and cocktails will be served.
This event is held in conjunction with PIA's 2018 President's Conference. For more information, visit www.presidentsconference.com.
Labor Law Posters are Here!
If you have pre-ordered your 2018 all-in-one poster, you should be receiving them this week. Haven't placed your order? There is still time!

The 2017 all-in-one poster no longer meets the federal and state 2018 requirements. Updated posters include the following important revisions:

  • CA Minimum Wage Notice
  • CA Transgender Rights

Companies will also have to update their Industrial Welfare Commission Wage Order (#1 Manufacturing or #4 Administrative) given the new state minimum wage increases.

Some companies may also be required to display additional notices depending on their operation, such as forklift safety, fire extinguisher use, safe lifting, and blood borne pathogens.

To order your posters, contact Emily Holguin , 323.728.9500, Ext. 262.
Top 5 Ways to use Artificial Intelligent Agents (Bots) to Enhance Customer Experience
Why attend this webinar
Do you feel like you're unprepared for the era of artificial intelligence? Do you hear chat bots like Siri and Hey Google intelligently answering questions? Do you see your competition using chat bots on their websites and eating your lunch?

What you will learn
Conversation is the new interface. Learn about artificial intelligence and chat bots and how use them to make the most out of every touch point and engage with your customers at the next level.

How to apply this technology in your business
Learn how to create a chat bot and deploy it as an intelligent customer service agent. Compare the capabilities of two chat bot platforms (Microsoft Bot Framework and Google DialogFlow). Augment your customer service team by modeling your best team member.

Who should attend
Marketing executives, VPs of Customer Experience, VPs of Sales, and team members responsible for customer experience

Thursday, 22 February 2018, at 10:00 AM PST
Check out this Video: Electronic Paper Dress
Source: YouTube, Khan Multi-Media Channel
Quote of the Week
Let us always meet with each other with smile, for the smile is the beginning of love.
~Mother Teresa