March 25, 2020
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
Template for “Essential Worker” Letter for Your Employees
Amid reports that in some areas workers are being asked to prove they are in an “essential” industry, PIASC has been inundated with requests for a template for a letter that members can use to protect their employees. It should not go without saying that people traveling to work should not bring undue interest upon themselves (i.e., speeding and other traffic violations).

You can download a document at HERE  that attempts to provide evidence that the business is exempt from the orders that non-essential businesses shut down. The evidence of exemption is in the form of reference to the Governor’s Executive Order and to the most stringent shelter-in-place orders, using City of Los Angeles as the example. In Orange County, we believe that the Governor’s Executive Order is the ruling order, as the OC Amended Order still does not address closure of non-essential businesses. We also looked at the Riverside and San Bernardino health officer orders and, similarly, we believe that the Governor’s Executive Order is the ruling order in these areas as well, with the possible exception of the City of Palm Springs, which issued a shelter-in-place type order.

You may want to consider adding language to provide specific example of print jobs for essential businesses like healthcare, food and personal hygiene items. The more information that you can provide to support your case the better. To help, we have also  provided the latest list of Essential Businesses from the Governor’s office as of Friday night, March 2 0 at HERE.
Graphics Night

In consultation with the Board of Directors of the PIASC, we have made the decision to postpone Graphics Night from Friday, May 1, to a later date. We are currently working with the Disneyland Hotel to secure a new date and will advise the membership when we have more information. The overall mission of PIASC is to serve the interests of its membership. Given the current worldwide situation, we believe that it is prudent to take this action in order to protect our community.
We have received over 260 entries to the Print Excellence Awards competition. Currently, we are planning to move forward with judging the entries with a goal of announcing winners at Graphics Night. Award winners will be submitted for Premier Print Awards consideration based on the timelines provided by PIA.

We are working to be flexible and adapt to circumstances as they present themselves. As we have seen, carefully laid plans have been upended by the twists and turns of world and national events. We resolve to continue to update the membership with our plans and any changes that may be required. Please do not hesitate to contact us with any questions that you might have.
NEW DATE: Krazy Krafts   Day   for KIDS
All day on-going activities at 
The International Printing Museum
Admission: $10/Admission 

For Kids and the" Kid-at-Heart”in all of us....A fun event for the upcoming Holidays!
Where budding " Gutenbergs" and "Horace Greeleys" can observe and join in on”Hands-on" demonstrations in Printing, Paper Making, Paper Marbling, Cartooning, Book Arts, Origami, Calligraphy, Screen Printing (bring a T-shirt), Pago Sculptures, Typewriting as well as mini-tours of the museum's extraordinary collection of "operating" antique printing presses and the casting of type via the wonderfully noisy Linotype machine.  Plus other surprises!!
Big Kids always welcome!
DATE: December 12, 2020
TIME: 10:00 am-4:00 pm
LOCATION: 315 W. Torrance Blvd, Carson, CA 90745
Help Prospects Feel How Much You Care
I recently presented a very well-received workshop on “How to Nail Your 30-Second Business Networking Commercial.” On the workshop evaluation form most participants commented on the value and helpfulness of the information I presented. But one person wrote something more specific that really caught my eye:
“You ‘Feel’ like you really care, and that really matters!”
Prospects will pick up on your attitude
That comment got me thinking about attitude, and ways to use your marketing materials to help people feel how much your company truly cares about them. After all, everyone likes to feel as though they personally matter, and there are subtle things you can do to provide the validation they’re looking for.
Here are some ideas…
Show them you’re there to solve their problems. Always remember that people don’t buy “things.” They buy the benefits they anticipate these “things” will provide. When your marketing materials clearly communicate how your company will solve their problems, meet their needs and improve their lives, they’ll feel as though you care about delivering this for them.
Take the risk out of working with you. If there is a way for you to offer a meaningful guarantee this not only builds trust, it also shows you care. After all, it’s so important to you that your product delivers the desired results that you’ll refund their money if it does not.
Make them feel like you’re speaking directly to them. If your marketing materials focus on “you” and “your” instead of “we, us, our, I, my,” at the subconscious level your prospects will feel a stronger emotional connection with your company. This, in turn, will help them feel that you care.  

Even if you’re in the business-to-business space, you are selling to people. You need to help these people feel how much you care, because that really matters.
Source: Plumtree Marketing, , PIASC member
Equipment for sale
Konica Minolta Bizhub Press C6000: 60 pages per minute; Three 500 sheet paper drawers; large capacity tray 2,500 sheets; saddle stitch unit with face trim; 100 staple finisher; spectrophotometer; internal fiery controller; impose software (Buyer to pick up)
$14,500.00/ OBO Contact Aurora at or 818-772-9555 ext. 108
For Sale
Kodak Achieve T800 S Speed Plate setter. Auto Load and Inline Plate Punching. 3 years old with only 1 year of use. $42,000 (price new $119,000) contact Keith at Or call 818-335-19 28
For Sale – Scrap Paper Cyclone system with ducting attachments. High Capacity cyclone is 12’ x 14’ galvanized steel, MUST SELL ASAP. Pictures & more info available. System is ready to go, located in San Fernando Valley (Northern Los Angeles) $2350 obo. Contact
Want to place a classified ad? Contact Wendy Ferruz, at
How to Use LinkedIn Ads to Reach Your Target Audience
#1: Use LinkedIn Audience Attributes to Describe Your Ideal Customer

We know that LinkedIn is the number-one social media platform for B2B but how do you know if you’re reaching the right target audience? And will  advertising on LinkedIn  help?

Whatever marketing channel you choose, when you’re marketing to everyone, you’re marketing to no one. Reaching the right people, at the right time, with the right message, in the right place is an old marketing mantra that I believe will always ring true but you need to know what’s right to begin with.

Targeting the right people is fundamental. On LinkedIn, you can reach business professionals who are seeking to advance their careers, build their networks, and promote their skills and knowledge by using the following options:

Webinar: From Satellite to Street View: Refining Your Business Strategy with Detailed Performance Ratios Reporting
Thursday, April 2, 2020
2:00—3:00 PM Eastern Time

Imagine trying to run a successful business with only a satellite view of all of your data—you end up with a picture that is far too broad and undefined.
This webinar will demonstrate how to harness the detailed reporting features available in the Premium and Professional versions of the Performance Ratios online tool. By applying these additional features to run comparative reporting and targeted queries, you will be better able to build comprehensive analysis reports. Used as part of your business strategy, this data will equip you with an understanding of the competition and your best profit-boosting plan of action

You Will Learn
  • How to get started using the Performance Ratios tool
  • How to harness additional reporting features to refine your business strategy
  • Best practices in applying targeted comparative reporting and takeaways to apply within your own business

Non-Member Price: $29.00
Member Price: $0.00
Quote of the Week
"A successful person is one who can build foundation with the bricks others have thrown at them "