October 10, 2019
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
If Your Company is Looking to Give Back, Think of the Children at City of Hope
This year, our goal is to put smiles on hundreds of children’s faces. Make a difference this holiday season and participate in our Annual Toy Drive. Help us reach our goal by encouraging your staff to donate a gift. Once your company has reached 20 donations, PIASC will add your company logo on the events website page and promotional material as a sponsor. PIASC will provide the participating companies with a decorated box for their donations.

Please feel free to download, print, post and share these documents and help spread the word about the Annual Toy Drive to employees and colleagues!
Group Ride
Saturday, December 7, 2019
You can also join the GROUP RIDE: All Bikes are welcome! Saturday, December 7, 2019 is the Toy Distribution at City of Hope in Duarte, CA.

Starting Point:  GPA Surfacing Change, 16001 Arthur St, Cerritos, CA 90703

Check-in begins:  8:00am

Ride to City of Hope:  9:15am (Kick Stands Up)

Destination & Distribution of Gifts:  City of Hope, 1500 E. Duarte Rd, Duarte, CA 91010
Distribute Toys at 10:00am
PIA Launches New "Print production for Designers" Course in iLearning Center
Printing Industries of America is pleased to announce the launch of its all-new and highly anticipated Print Production for Designers course in the iLearning Center. Great print design is a combination of visual appeal and technical precision. Presented by Joe Marin, PIA’s Vice President of Education & Training, Print Production for Designers reveals the lifecycle of a printed job and explores what it takes to design and build files that print, fold, trim and finish properly.

This fast-paced e-learning course delves into core production concepts, software tips and tricks, and the right questions to ask your printer. Using real-world, visual examples and hands-on exercise files, designers will take their skills to the next level by considering the most critical aspects of print production as they create their next job.

Printing companies may also take advantage of a unique opportunity being made available by Printing Industries of America with this course. PIA printer members can use Print Production for Designers to educate their clients, designers and creatives on how to properly prepare files to build a smooth working relationship from design to finished product. Individual course logins may be purchased for just $29 each.

“We wanted to give our members the opportunity to share this course with their customers, because improperly designed files are a headache for printers and waste time and money for the client,” said Joe Marin. “This course can be passed on as a value-add or customer appreciation gift, but the benefits that a printer will receive in return are invaluable.”

The course covers:
  • Roles and responsibilities
  • Types of printing processes and products
  • Specifying the project
  • Color spaces, communication and ink selection
  • Pixels, dots and image resolution
  • Dealing with fonts
  • Photoshop, InDesign and Acrobat print production tools
  • Creating perfect PDFs
  • How to collaborate on a press check

Who will benefit most:
  • Customer service representatives
  • Prepress technicians
  • Designers and creatives
  • Printing clientele

For more information about the iLearning Center, visit www.printing.org/ilearning or contact Joe Marin , Vice President of Education & Training.
PIASC Hosted Career Day
November 15, 2019
Cal Poly, San Luis Obispo

Career Day consists of a morning “exposition style” session, encouraging students to visit different company tables and ask questions about employment opportunities. The event is a great chance to showcase your organization and recruit top talent. Some members use displays while many opt to bring samples and literature that describe their organizations. Giveaways are popular with the students and leave a lasting impression.

This is a member-only event and there are no fees to participate. Your only expense is transportation and one-night stay at a group rate of $156/night at the Embassy Suites. PIASC will also host a welcome dinner on November 14th.

We only have room for 8 member companies!
How to Use LinkedIn to Build a Powerful Network
Are you connecting with the right people on LinkedIn? Want to build a stronger LinkedIn network?

In this article, you’ll learn how to make strategic LinkedIn connections to grow your influence and your business.

Why Build a Selective LinkedIn Network?

Whether you’re an entrepreneur or a business professional,  LinkedIn  is the perfect social media platform to grow your business network. The platform is deliberately designed to encourage you to make connection requests to people you already know.

The key to building a powerful LinkedIn network is to choose your connections strategically. Instead of adding anyone and everyone, limiting the number of people you add to your network will ensure you see posts in your feed from people who are truly relevant or of interest to you.

4 Ways to Lower Your Rate when Processing Credit Cards
Just because there are over 1000 different rates, and numerous factors that impact the cost of accepting any given credit card, doesn’t mean you are helpless in reducing your costs. There are definitely best practices that can help you reduce costs, and improve your bottom line. 

Here are 4 ways to lower your rate when processing credit cards.

  1. Swipe or Dip – If you have a customer in front of you, swiping or dipping the card will get you a lower rate than manually keying in the same card. Interchange rates are closely related to risk – the more risk a transaction holds, typically the more expensive it is. By keying in a card manually, the card brands (Visa, MasterCard, Discover, American Express) see that as card-not-present. Any time a card is considered to be away from the point of sale, higher risk is implied, thus a higher cost for that transaction. Long story short: if you can see the whites of their eyes, swipe or dip the card. Do everything you can to avoid manually keying in a transaction.
  2. Data, Data, Data – If you operate in a card-not-present world (e-commerce or mail/telephone orders), the more customer information you can provide, the lower your rate will be. With every transaction, providing the AVS information, which is the customers’ street address and zip code, will help qualify your transactions at the lowest possible rate. Even greater savings can be achieved with Level III interchange. This is unique to business and purchasing cards. Lowering the rate to this level requires a substantial amount of data to be submitted, usually from a specialized gateway like the one offered by BASYS Processing.

#COLOR20 Keynote Lineup Annouced
"COLOR20 attendees can expect to walk away with a better understanding of how to achieve accurate and consistent color no matter what platform or process they are working with," said Joe Marin, Vice President of Education and Training at Printing Industries of America. "And best of all, they will become part of an incredible community of people who live and breathe the subject!"

This year's keynote sessions include:
Frans Lanting , Acclaimed National Geographic Photographer / Frans Lanting Studio
Color of Life
Drawing upon three decades of fieldwork in wild places from the Amazon to Antarctica, master photographer Frans Lanting will share how he interprets color in the natural world for his iconic imagery. Frans Lanting has been hailed as one of the great photographers of our time. His work has been commissioned frequently by National Geographic and appears in books, magazines, and exhibitions around the world.

James Hillman , President and CEO / Mossberg & Company
Improving Printer-Brand Relations
Brand owners and printers both want the same thing--consistent color output no matter what the product, process, or technology. Achieving that can be a challenge though, and it can cause friction between the two parties. Learn how brands can provide essential visual guides and tools to their print partners to best ensure compliance in producing corporate brand colors across offset, digital, and wide-format. See practical examples and learn what printers can do to be successful in matching corporate brand colors and what valuable information brands can provide to ensure that happens successfully.

Scott Lucas , CEO / Sterling Brands
The Power of the Perfect Color
While perfect reproduction of a brand's color is an exact and valuable science, what goes into determining the colors that define a brand? Scott Lucas, President and CEO of Sterling Brands will explore the role of color in defining a brand, connecting with consumers, and delivering a consistent brand experience. Get inside information on the process that drives color selection, how and what a brand chooses to own, and how to leverage a color or color palette.
Upcoming PIASC MEMBER-ONLY Webinars
WEBINAR: PRINTING United - Maximize Your Experience
DATE: October 15, 2019
TIME: 11:00 am - 12:00 pm PDT

PRINTING United 2019 in Dallas will be a massive event, packed packed with people, equipment, ideas and opportunities. Before you pack your bag for North America’s biggest printed-focused event, spend an hour with SGIA’s Dan Marx, who will provide you with a preview of all the event has to offer, and will share strategies to help you get the best return on the investment of your valuable time.
WEBINAR: Do you have the Prooper SCAQMD Permits for your Equipment?
DATE: October 16, 2019
TIME: 2:00 pm - 3:00 pm PDT

Got printing equipment in Southern California?  Unless your facility qualifies under a special rule that primarily exempts those with very low usage of inks and solvents, you must comply with the South Coast Air Quality Management District’s (SCAQMD’s) permitting requirements. Permits are required for both printing equipment and corresponding air pollution control equipment. Affected facilities are those that operate in the region that is under the SCAQMD’s jurisdiction: Los Angeles, Orange and Riverside Counties, as well as parts of San Bernardino County. 
In this webinar Kevin F. Eshraghi, President of Abate Technologies International, Inc. will cover all the details on the printing equipment permitting process, and much more.
WEBINAR: Achieving the Right Color - First Time, Every Time
DATE: October 17, 2019
TIME: 11:00 am - 12:00 pm PDT

It is an exciting time in the industry currently as it transitions with many new developments and innovations, and Industry 4.0 encapsulates many of these. The use of the new technologies has democratized color throughout the workforce and allowed new opportunities to staff and companies.
The appearance and accuracy of color is critical to many brands and customers. Color management tools have evolved to allow many of these steps to be carried out automatically with little or no user intervention. Learn how you can achieve the correct color the first time, but critically ensure that you meet it every time. See some of the latest technologies and learn how easy it is to get that color pass first time, every time.
Clickable Paper?
Go Beyond CMYK by transforming static printed materials into an interactive, cross-media experience with Ricoh’s Clickable PaperTM Cloud service, which includes an authoring tool, cloud server access and mobile app. Prompt users to act immediately on offers embedded in books, magazines, welcome kits, catalogs, direct mail, statements, posters, brochures and more — without editing or reformatting source materials. With Augmented Reality Print, you can monitor campaign results on a dashboard and modify offers to improve results.

Quote of the Week
"No amount of guilt can change the past, and no amount of worrying can change the future"