February 26, 2020
Serving Los Angeles, Orange, Riverside, San Bernardino, San Luis Obispo, Kern, Ventura & Clark Counties
You Don't Know Jack
By: Lou Caron, PIASC President/CEO
I’ve concluded that those who think that print is dead know nothing about print. People see newspapers and reference materials like encyclopedias as print. Thus, when these institutions reduce circulation or move online, people conclude print is dead. What these individuals fail to understand is newspaper publishing and printing of encyclopedias is the “small print” of the printing industry.
 
It only takes a trip to the local shopping mall to see print is alive and well.
 
First, to begin the visit to the mall, coupons arrive in the mail. These targeted direct mail pieces provide discounts on many items of interest to the consumer. Most consumers fail to understand the extent to which these offers are targeted. These ads are not the “spray and pray” junk mail of the past. Today’s offers are the result of a detailed analysis of multiple data points used to design a direct mail offer that fits the expressed needs of the individual consumer.
In addition to coupons, today’s consumers are also influenced by ads and offers found in their favorite magazines and product catalogs. The lifestyle photography in today’s print publications is a far cry from the old Sears’ catalog images. Many of the photos in today’s publications have a distinct theme. In some cases, many of the products in the ad are available from the same retailer. These ads have a strong influence on consumers who want to have the same “look” as the models in the magazines.
 
So far, print has influenced our trip to the mall, and we haven’t even left the house.
On the way to the mall, print, once again, will influence our purchase decisions before we arrive. The power of outdoor print media cannot be overemphasized. In many ways, outdoor advertising reinforces the ideas we received from the direct mail piece or magazine ad.

PIASC Certified First Aid & CPR Training

Includes Bloodborne Pathogen Training!

Cal/OSHA Safety Order Section 3400 states: “In the absence of an infirmary, clinic, or hospital, in near proximity to the workplace, which is used for the treatment of all injured employees, a person or persons shall be adequately trained to render first aid.”

Printing Industries, through Occupational Safety Training Systems, is offering a four hour seminar in First Aid and CPR and one hour seminar in bloodborne pathogens. Individuals completing the training will receive national two year certification in CPR/First Aid and one year certification in bloodborne pathogens. In addition to compliance with Cal/OSHA safety requirements, this program is an opportunity to have trained persons in the workplace who can deal with basic medical situations or emergencies where well trained response may save a life.

The  full 5 hour attendance is mandatory for certification, so please be prompt. Casual attire suggested, such as tennis shoes, jeans, walking shorts.

Members: $65
Non-Members: $95
Submit your 300A Form Online

No later than March 2, 2020, in all States (including California) all high hazard industry employers (includes all commercial printers) with at least 20 or more total employees) must also post online their Form 300A information at HERE>>>

Below is a brief summary of the requirements for posting this form. If your facility has 11 or more employees, you are required to keep/maintain the OSHA 300 Form, and at the end of the year of record keeping you must compile the statistics and fill out the summary OSHA 300A Form.  Your 300A must be posted no later than February 1 st and kept posted through April 30th. This is to be done even if you had no injuries!
 
Failure to post the 300A Form makes you subject to an OSHA fine.

“N ew for 2020” Now requires for manufacturers to also input their Employer Identification Number. 

  • The Employer Identification Number (EIN) is a company’s Federal ID # that is used in filing Federal Income Taxes. Even small companies have an Employer Identification Number. Typically a company’s Controller or Head of Accounting will have this number.

For Sale - Kodak Achieve T800 S Speed Plate setter. Auto Load and Inline Plate Punching. 3 years old with only 1 year of use. $42,000 (price new $119,000). Email Keith@sautemagazine.com Or call 818-335-1928.
For Sale – Scrap Paper Cyclone system with ducting attachments. High Capacity cyclone is 12’ x 14’ galvanized steel, MUST SELL ASAP. Pictures & more info available. System is ready to go, located in San Fernando Valley (Northern Los Angeles) $2350 obo. Contact richard@impress1.com
Want to place a classified ad? Contact Wendy Ferruz, at wendy@piasc.org
4 Ways to Use TikTok for Business
Is Your Audience on TikTok?

TikTok is the newest trend in social media with  more than 1.5 billion downloads  on the App Store and Google Play and  more than 500 million active monthly users . The platform consists of 15- and 60-second user-recorded videos that allow for in-app editing and integration with the other major social players.

The largest demographic of TikTok users is between the ages of 16 and 24. But if you think TikTok is just a fad for Generation Z, think again. Since its inception in 2018, TikTok has evolved from a video-creation app solely meant for users to express their creativity to a marketing and advertising haven.

You’ve likely seen the ways brands use Instagram to engage with consumers through posts, stories, live videos, and IGTV. TikTok allows brands to engage with users through video, only in shorter, bite-sized clips. In the last 12 months, brands have created accounts on the platform to explore and engage with consumers. On Tiktok, you can find everyone from influencers and celebrities to politicians and the average Joe.

The allure of TikTok for businesses is the sheer number of active users on the platform. It’s still unclear exactly how the algorithm works but it seems to be much easier for your video content to go viral on TikTok than on other social media platforms.

If your business is ready to try TikTok, here are four types of content to get you started.


Upcoming Webinar
Join us at this webinar to learn how to determine if a worker is an independent contractor or an employee, and how this designation impacts everything from tax withholding to the application of employment and labor laws.

Although your business might have independent contractors and employees performing the same or similar work, there are vitally important legal differences between the two. To avoid exposing your company to the possibility of significant fines and costly lawsuits, it is critical that you know when to classify a worker as an independent contractor and when to classify a worker as an employee. 
TAGA
TAGA is the premier global association for individuals researching, developing, and studying graphic arts technology and hosts an Annual Technical Conference for print professionals, scientists, researchers, university professors, and students.
Quote of the Week
"The past is a place of reference, not a place of residence. "