Gallery: Lots to See at Antojo Industry Expo!

The reviews are in…and the overwhelming consensus from vendors and attendees alike is that the October 13-14 Antojo Industry Trade Expo in Long Beach was a smashing success! The aisles were crowded, deals were being made, and the energy was palpable. Read More

Q&A: At Rodrigo's, Long-Term Relationships and Lack of Commissary Breed Success

Rodrigo’s Mexican Grill is a family-owned 10-location multi-unit in southern California founded in 1972 by Roderick and Patricia Fraser. In this Q&A with el Restaurante Publisher Ed Avis, Rod Fraser, the company’s CEO and grandson of the founders, shares some history of his family’s restaurant and reasons for its success. Read More

Tito's Watermelon Aguafresca

Sunny days are for Tito's and watermelon. Throw 'em both in a glass, add a squeeze of lime, and sip back and relax. Click Here for the Recipe.

Tacombi Featuring Tacos from Michelin-Starred Califa

Two acclaimed taquerias are joining forces to bring New York City (NYC) customers a taste of Michelin-starred tacos. Mexico City-based El Califa de Leon partnered with Tacombi. Read More

"Choose Mexican Wine" Campaign Launched

Mexican wine has been growing in importance in that country and around the world, and now three Mexican wine-related organizations have launched a campaign to fuel the growth. Read More

Reimagined Barberito's Debuts

Barberito's Southwestern Grill has opened a location that features a revamped menu and interior design. The new menu features more farm-fresh, nutritious dishes crafted in-house, and the interior is designed to be more modern and inviting. Read More

Three New Mexican Restaurants Join the Scene in Austin

September and October have been big months on the restaurant scene in Austin, with three new spots joining the very robust roster of Mexican restaurants in this Texas city that ranked No. 4 overall. Read More

Sonoratown and Telerific Open Their Doors in Long Beach

Residents of Long Beach, California, can now enjoy two new dining spots: an award-winning taqueria and a tapas joint straight out of Barcelona. Read More

MegaMex Launches Three New Guacamole Varieties

To help Mexican restaurant operators maximize their success with guacamole, MegaMex Foods is expanding its WHOLLY® Guacamole portfolio with the introduction of three new foodservice products. Read More

Buena Idea: Salena's Tequila Class

More than a decade ago, Aaron Metras, owner of Salena’s Mexican Restaurant in Rochester, New York, launched tequila classes to educate customers about the nuances of the popular Mexican spirit. Today, those monthly classes — which explain the history of tequila and agave, how the products are made, and what make a tequila good or bad — are still entertaining and educating patrons who also get to enjoy samples of the spirits, along with chips and salsa, all for just $35 per ticket. Read More

Tacos With a Purpose from Taco Bueno Raises Over $100,000

Taco Bueno, with the support of its guests, has made significant contributions to organizations that support survivors of domestic violence through their Tacos with a Purpose initiative. Read More

Now Available: The September/October Issue!

The September/October 2024 issue of el Restaurante has been published! This issue, which is only available in a digital format, includes articles about serving fish in Mexican restaurants, adding Mexican wines to your wine list, tapping the TikTok trend, creating innovative Chiles en Nogada, and much more. The edition comes in three digital formats: The traditional, beautiful "flipbook"; our exclusive Web-Optimized Version; and the Spanish edition. Click here to access all three formats.