Chef Roberto Alcocer on the Guest Chef Experience

Chef Roberto Alcocer believes chefs can learn from each other, and he facilitates that learning by regularly inviting chefs to cook alongside him in his kitchen. In turn, he accepts invitations to be a guest chef at other restaurants. Read More

Survey: Restaurants Fear ICE and Take Action

Sometimes the fear of something is just as bad as the thing itself. That appears to be the case with immigration enforcement raids – even though most restaurants have not yet experienced an ICE raid, they are scared of them and training their employees about what to do if masked agents appear. Read More

TRA Prez Hopes Immigration Issues "Get to the Table"

Emily Knight is president of the Texas Restaurant Association. Since Texas has thousands of Mexican restaurants, el Restaurante asked her some questions about the immigration issues now facing the industry. Read More

Latino Restaurant Association Raising $1 million for Relief

The Latino Restaurant Association is aiming high in a new fundraiser. The group plans to raise $1 million to help restaurant and food industry workers affected by the current difficult immigration enforcement environment. Read More

Women of Tequila: Leading in a Male-Dominated World

Historically, the tequila industry has been dominated by men; however, women have now taken center stage. An example of this is the work carried out by the Asociación Mujeres del Tequila Read More

Ocean Paradise: Guatemalen Sisters and Spouses Master the Seafood Business

Running a seafood restaurant is challenging in ways most other restaurants are not. Price variability, fish quality, handling, and preparation make selling seafood demanding. Read More

Buena Idea: Introduce Jicaletas to Your Customers this Summer

Looking for a fun experience to offer customers this summer? Take a cue from Velas Vallarta in Puerto Vallarta, where guests can savor summery treats in the Jicaletas experience, a hands-on culinary activity that showcases the flavors of Mexican street food.  Read More

Colors, Social Media, Teaching Customers Key to Tamale Truck Success

La Patrona is a food truck in Washington DC that began in November 2023 by selling tamales from a street cart. What truly put the business in the public eye was its marketing: the choice of colors, social media posts, and most important, educating customers about the product. Read More

The July/August Issue of el Restaurante is Here: Read it Now!

The new issue of el Restaurante is packed with articles about fusion cuisine, Mexican whiskey, the guest chef experience, using epazote in your cuisine, managing rising imported food prices, and more! Read it Now

Ask Pepe: Finding the Sweet Spot When Setting Prices

Setting prices in a restaurant — whether it’s a sit-down spot or a fast food operation — is one of the most critical and complex decisions a business owner faces. Price too high, and customers may walk away. Price too low, and you may fill seats but lose money.  Read More

Pinchos and Tapas Competitions Set for September

For three days, the heart of Querétaro will be transformed into a grand feast of flavors and gastronomic culture, where the historic Jardín Guerrero, in the heart of the city, will be filled with aromas, textures, and culinary creativity during two pinchos and tapas competitions. Read More

Six Chef Ambassadors Chosen to Represent San Antonio

San Antonio is a great city for Mexican/Latin cuisine, and six San Antonio chefs have been selected as “Chef Ambassadors” to show off the city’s culinary offerings. Read More

22 Bay Area Peruvian Restaurants Unite for 2nd Annual Passport to Peru

Passport to Peru, a three-week celebration of Peruvian gastronomy across the Bay Area, returns for its second year from July 7 to July 27, 2025. Led by La Mar Cocina Peruana, this collaborative culinary initiative encourages diners to experience the diversity and richness of Peruvian cuisine across the Bay Area. Read More