eMex: Guests at Lucky Taco Choose by Smell; All-Mex Wine List at Matilda

News About Mexican/Latin Restaurants from el Restaurante Magazine

April 24, 2026

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Who Needs a Menu When You Have a Nose?

Everyone knows that well-prepared Mexican food smells great, but normally restaurants use descriptive menus to help customers choose. That concept changed in mid-April at Lucky Taco in Vancouver, British Columbia. Read More

Building a Platform: An All-Mexican Wine List at Chicago's Matilda

Mexican wines are trending, and some restaurants are ahead of the trend. One is Matilda, a Mexican-Peruvian fusion restaurant in Chicago's River North neighborhood that is part of the hospitality group Éxodo. The wine list at Matilda exclusively features Mexican wines. Read More

Hoppi Cat: The Art of Brewing Freedom

Jorge Vázquez, founder of Hoppi Cat in Mexico City, says his restaurant was born out of a passion for beer and fermented beverages. It is a space where food and drink must reach perfection, and where every detail is designed to offer a complete experience. The name comes from hops, an essential ingredient that provides bitterness, preservation, and aroma; and from the cat, a symbol of independence and freedom. Read More

May 4 is Deadline to Register for Dine Latino Restaurant Week

Looking for a way to bring more customers into your restaurant? Sign up for Dine Latino Restaurant Week! This year the event, which is hosted by the Latino Restaurant Association (LRA) and occurs primarily in Southern California, runs form May 12 through May 24. The registration deadline for restaurants is May 4. Read More

Two LA Sports Experts to Headline World Cup Webinar

The World Cup webinar being hosted by el Restaurante and the Latino Restaurant Association will feature two key experts: Samona Caldwell, Director, Business Connect of the Los Angeles Sports & Entertainment Commission (LASEC), and Oscar Delgado, Director of Fan and Stakeholder Engagement for the LASEC Read More

Two Paths to the Mouth: A Dentist Becomes a Chef

In a vineyard kitchen, time is measured differently. Not by the clock, but by the patience of the fire, the aging of the wine, and the memory of flavors. Read More

Curate Chef Katie Button Survives in America's Culinary Cup

el Restaurante is happy to report that Katie Button of Cúrate in Ashville, North Carolina — the only chef from a Latin-inspired restaurant — is still standing the $1 million America's Culinary Cup. Read More

Huapanguero: Forget Standardization

In the life of a restaurant, there are stories that simmer in the kitchen and others that unfold quietly, amid decisions, unexpected events, and the constant reading of the customer. Read More

Banking on Brunch

Brunch has moved beyond an occasion once reserved for holidays and special celebrations to a popular, often weekly destination for today’s consumers. Read More