March 2019
Ad Standards News and Updates
New Ad Standards Website
On February 25, 2019, Ad Standards released a brand new website! Check it out:


This new bilingual site was developed to more effectively reflect our organization’s refreshed identity (which was launched in 2017). Present throughout the site are images of the artists from our current PSA Campaign, which clearly connects Ad Standards’ website and PSA program. There is also more visual reliance on the Ad Standards multi-color logo, to consistently represent the new Ad Standards look and feel.

Beyond the new design elements, another important feature is that our website is now mobile responsive. This was of utmost importance, to ensure that Ad Standards services are easily accessible across all devices. Adstandards.ca can now be visited anytime and from anywhere!
Because of this change, our individual page web addresses are now different. Here is how to access some of our tools/documents that you may find useful:

Updated Advertising Dispute Procedure
On February 11, 2019, Standards released the updated  Advertising Dispute Procedure . The Procedure was updated after an industry consultation period, and was refreshed in order to streamline the process and better meet the evolving needs of Canadian advertisers. Changes to the Procedure include:

  • There will be no live Hearings by the Ad Dispute Panel; the only materials the Ad Dispute Panel may consider in their deliberation are the written submissions from the complainant advertiser and the defendant advertiser.
  • The Ad Dispute Panel will be composed of three industry and legal professionals, rather than five.
  • The Fee Schedule has been modified and we anticipate this will result in a complaint being adjudicated and decided within 32 to 37 working days

For more information, please visit: https://adstandards.ca/code/advertiser-disputes/
Stop Illegal Marketing of Drugs and Devices Program
Health Canada has announced the launch of the Stop Illegal Marketing of Drugs and Devices (SIM-DD) program. The development of this program is part of Health Canada’s commitment to proactively monitor Canada’s health product marketing environment. Learn more about the SIM-DD program at: www.canada.ca/drug-device-marketing
2017 CAI Report
On November 15, 2018, Ad Standards released the  Canadian Children's Food & Beverage Advertising Initiative: 2017 Compliance Report . The Report confirms the high level of compliance by all companies participating (Participants) in the Canadian Children's Food & Beverage Advertising Initiative (CAI) with their program commitments from January 1 - December 31, 2017. As Canada’s national, independent, advertising industry self-regulatory body, Ad Standards serves as the CAI program administrator.

Upcoming Events
Ad Standards Members get $50 off; contact Randy Sageman to learn more.
March 26, 2019
7:30-11:30 a.m.
Toronto Congress Centre, Sutherland Room in the South Building
650 Dixon Rd
Etobicoke, ON M9W 1J1

April 9, 2019
8:45 - 10 a.m.
Ad Standards – Montreal Office
505 René-Lévesque Boulevard West
Suite 1250
Montreal, QC, H2Z 1Y7

April 16 , 2019
8:45 - 10 a.m.
Yorkville Conference Centre
150 Bloor Street West
Suite 201, Classroom C, Colliers Building
Toronto, ON M5S 2X9

April 30, 2019
8:30 - 10:15 a.m.
Corus Entertainment Inc.
Corus Quay, 8th Floor
25 Dockside Drive
Toronto, M5A 0B5
Welcome to New Ad Standards Members and Official Representatives

Advanced Symbolics
Official Representative: Erin Kelly, CEO

Advanced Symbolics Inc. (ASI) is an Ottawa based, artificial intelligence company that uses their patented AI for market and behavioural research. ASI works in 15 countries with clients in a wide range of industries and sectors, including retail, consumer branding, health care, finance, transportation, and government agencies.
APEX Public Relations
Official Representative: Linda Andross, Managing Partner

Founded in 1998, APEX Public Relations Inc. is now a mid-sized, full-service, Canadian-owned and operated public relations agency based in Toronto. In 2013, ruckus Digital, a division of APEX PR, was launched to focus on customized digital/social content programs, design/animation services as well as video production services. 
Brampton Transit
Official Representative: Ivana Tomas, Marketing Manager, Transit

Brampton Transit (BT) is a public transport bus operator for the City of Brampton that began operations in 1974. Brampton Transit received the Service Excellence award at the Canadian Urban Transit Association (CUTA) annual conference in Toronto to recognize the ridership growth on Züm Bus Rapid Transit service (BRT). 
Canadian Vehicle Manufacturer's Association (CVMA)
Official Representative: Mark Nantais, President

The CVMA has represented Canada’s leading vehicle manufacturers (FCA Canada, Inc.; Ford Motor Company of Canada, Limited; and General Motors of Canada Company) for more than 90 years. CVMA participates in the Voluntary National Automobile Advertising Guidelines initiative which is administered by Ad Standards. 
KS Circuits Inc.
Official Representative: Kajen Selva, President & Chief Operating Officer

Founded in 2013 as a Canadian electronics manufacturing consulting firm, KS Circuits has expanded into designing electronics, research and development of technologies and manufacturing electronics for OEM. This is a new venture for KS Circuits introducing new methods and technologies into the OOH advertising industry. 
Paradigm Public Relations
Official Representative: Tracey Bochner, Partner

Paradigm is a creative consumer public relations, social media and engagement agency in Toronto. 
Riipen
Official Representative: Dave Savory, Co-Founder & Director of Industry Partners

With offices in Vancouver and Toronto, Riipen works with 150+ post-secondary educators and companies to set up real world projects where students can apply for internships and gain practical work experience in several areas, such as marketing/communications, info technology, HR, change management, market research, engineering.
Roche Diabetes Care
Official Representative: Marie-Pierre Mathieu, Chef du Produits

Roche Diabetes Care develops blood glucose monitoring systems for diabetes management systems and services primarily known by both patients and healthcare professionals for its Accu-Chek portfolio. 
Membership Renewal 2019

Ad Standards would like to send out a big "thank you" to all of our members who have already renewed their 2019 membership to support responsible and effective advertising self-regulation. We look forward to working with you again in 2019. If you have any questions about membership renewal, please contact Randy Sageman, Director, Member Relations, at randy.sageman@adstandards.ca
Ad Standards Member Logo
We encourage Ad Standards members to use our specially designed Membership Logo in their communications materials. Using this logo is an easy way to enhance consumer trust in your ads, as our Consumer Research indicated that a majority of Canadians (84%) are more likely to trust advertisements from Ad Standards members.

Contact Randy Sageman for access to the logo.
Ad Standar d s | 416-961-6311 | info@adstandards.ca