October 2018
Ad Standards News and Updates
Ad Standards has moved in Toronto and Montreal
On August 1, we officially moved into our new Toronto office space at 33 Bloor St. East, Suite 303, M4W 3H1. Below is a glimpse of Ad Standards reno fun. Happy to say we made it and are now up and running, so feel free to drop in and check out the new open-concept layout.

Our Montreal office also moved this summer and has been at 505 René-Lévesque Boulevard West, Suite 1250, H2Z 1Y7 since July.
Ad Standards Scholarship
The Ad Standards Scholarship, formerly the “Robert E. Oliver Award,” has recently undergone some exciting changes. First, we have re-branded it in order to more directly connect it to our organization and further clarify that it is a scholarship. It continues to honour Robert. E. Oliver, our organization’s first president and a pioneer of Canadian advertising self-regulation, however the name now clearly ties it to Ad Standards.

Secondly, we now offer two $1500 scholarships  for Canadian post-secondary students, rather than a single scholarship. One is open to students attending a primarily English post-secondary institution and one is open to students attending a primarily French post-secondary institution. To be eligible, students must be enrolled in an undergraduate advertising or marketing program at a Canadian university or college. The deadline to apply for 2019 is February 28.

Marketers x Mentors Program
Strategy, the Association of Canadian Advertisers and Ad Standards are proud to introduce a new mentorship program designed to help marketers make a mid-career pivot. This program matches successful applicants with a mentor and provides exclusive roundtable mentorship opportunities at select industry events. An A-list roster of mentors will be paired with selected finalists to provide guidance and feedback to help achieve specific career goals.

The year-long Marketers x Mentors program is open to Canadians in a mid-level role at a marketing-driven organization. Applications opened on September 20 and are due by October 19. Once applications have been reviewed, the Marketers x Mentors program will kick off in 2019.

To learn more and apply, visit marketersxmentors.strategyonline.ca
Grenier Magazine Article
In August, Grenier Magazine featured Danielle Lefrançois, Communications Manager, Ad Standards, in a story (in French) about how Canadians consume and engage with advertising. The story also notes and explains the role of Ad Standards in the Canadian advertising industry.

Bill S-228 Update
The House of Commons proceeded with Third Reading of Bill S-228 (An Act to amend the Food and Drugs Act - prohibiting food and beverage marketing directed at children) on Monday, September 17. The formal vote at Third Reading occurred on Wednesday, September 19.

Bill S-228 passed and is now at the Senate awaiting concurrence.
Influencer Marketing Steering Committee
Since completing the Influencer Disclosure Guidelines this year, the Ad Standards Influencer Marketing Steering Committee has begun working with online influencers and marketing industry leaders to tackle issues such as influencer metrics, fake followers, and standardized contracts.

Stay tuned for more updates about this exciting initiative.
Upcoming Events
October 18, 2018
8:45 - 10 a.m.
Yorkville Conference Centre
150 Bloor Street West
Suite 201, Classroom C, Colliers Building
Toronto, ON M5S 2X9

October 18, 2018
8:45 - 10 a.m.
Ad Standards – Montreal Office
505 René-Lévesque Boulevard West
Suite 1250
Montreal, QC, H2Z 1Y7

October 19, 2018
11 a.m. - 4 p.m.
Sheraton Centre
123 Queen West (Queen and York)
Toronto, ON M5H 2M9
Welcome to New Ad Standards Members and Official Representatives
BrandFit Inc.
Official Representative: Joel Verreault, CFO and Co-founder

BrandFIT has developed an online platform that enables brands to hire celebrities and influencers to endorse products and services on social media. Based in Toronto, they currently have over 30,000 influencers in their database. 
Campari Canada
Official Representative: Chrs Staresinic, Vice President - Marketing

Campari Group, founded in 1860, operates in Canada under Forty Creek Distillery Ltd. as Campari Canada. They have a portfolio of more than 50 brands including Aperol, Appleton Estate, Campari, Forty Creek, SKYY, Wild Turkey and Grand Marnier. Globally, they trade in over 190 countries and employ approximately 4,000 people. 
Canadian Chamber of Commerce
Official Representative: Grace Locke, Inside Sales Representative

The Canadian Chamber of Commerce advocates for public policies that will foster a strong, competitive economic environment that benefits businesses, communities and families across Canada. It connects over 450 chambers of commerce and boards of trade and represents 200,000 businesses of all sizes, from all sectors and from all regions of the country. 
Communimed Inc.
Official Representative: Robin Day, President

Communimed Inc. is a Canadian-owned healthcare communications company that provides medical clinics and pharmacies with health education programs for their patient waiting areas. Their clientele comprises pharmaceutical companies, public health agencies and other healthcare stakeholders. 
Edgewell Personal Care Canada ULC
Official Representative: Giselle Smejda, Director of Marketing

Edgewell Personal Care was born in 2015, but many of their brands have a long history dating back to the late 1800s. Based in Mississauga, Edgewell currently has a global team of 6000 people, managing over 25 brands in more than 50 countries. 
influenceTHIS
Official Representative: Mark Greenspan, Chief Influencer

influenceTHIS connects people and information to help run effective influencer marketing and content marketing campaigns in Canada. 
Leafly Canada Ltd.
Official Representative: Jo Vos, Managing Director

Leafly is a leading cannabis resource connecting people with products & brands, timely news, and trustworthy information.
Merck Canada Inc.
Official Representative: Frédéric-André Vennat, Customer Engagement Manager

Founded over a century ago, Merck (a leading global biopharmaceutical company) now operates in more than 140 countries. Through its research, Merck continues to advance the prevention and treatment of diseases including cancer, cardio-metabolic diseases, emerging animal diseases, Alzheimer’s, HIV and Ebola. 
Smart & Biggar/Fetherstonhaugh
Official Representative: Alice Tseng, Partner

Smart & Biggar/Fetherstonhaugh is dedicated exclusively to intellectual property and technology law and now has offices in Ottawa, Toronto, Vancouver and Calgary. 
Membership Renewal 2019
Members renewal invoices for 2019 will be sent out in N ovember. If you have any questions about your renewal or any other aspect of your membership, please contact Randy Sageman, Director, Member Relations, at randy.sageman@adstandards.ca or 416 961-6311 x 241.
Ad Standar d s | 416-961-6311 | info@adstandards.ca