In the midst of Black Friday and Cyber Monday lies Small Business Saturday. This holiday shopping tradition founded by American Express in 2010 works to bring attention around the importance of supporting small businesses in our communities. On Small Business Saturday last year, 112 million shoppers showed their love for their favorite small shops all across America, spending a reported $15.4 billion. In Oklahoma alone, there are 345,839 small businesses in operation, making up 99.40% of businesses in our state and employing over 50% of our workforce, making them kind of a big deal! Small businesses and their consumers are key components in ensuring any community's economic success. We hope as you are out shopping this weekend, that you will choose to not only stay in Stillwater, but that you will shop small.
Merchants, get your own customizable Small Business Saturday marketing materials
. Let customers know what makes your small business unique!