A just-right location in the North Carolina mountains provided the boost California-born cycling apparel maker Kitsbow with the momentum it needed to change its business model and bring its supply chain onshore.
And, as has been the case with many apparel and textile companies during the COVID-19 pandemic, Kitsbow broadened its product line in the early spring to produce masks for the public and healthcare workers.
Cycling enthusiast David Billstrom (pictured at right), an investor in and CEO of Kitsbow, discovered he had found the “Goldilocks” location in Old Fort, N.C., when he began recruiting new staff for the fledgling, but well-known firm. The move east last year has proven to be a timely impetus for growth.