Business Focus Weekly
A publication focused on helping your business to grow and become more focused.
Table of Contents
Upcoming Events:
Seminar - How to Attract the Right Customer: The Right Marketing Matters - August 26, 2021
GrowthClub - September 24, 2021

Charlie Brewer with Beyond Pink

Sharee Moss with Birdie's Pies
Don Poffenroth with Dry Fly

Facebook Live - Coach Jim
Useful Business Thought of the Week - SWOT Analysis
Quote of the week:
“Don’t let people who have given up on their dreams talk you out of yours”
- Bradley Sugars
Current & Future Events:
August = Lunch + Learn
How to Attract the Right Customer -
Marketing Matters!
When: August 26, 2021
Where: SHBA Building
Large Conference Room
Networking + Lunch: 11:30AM, Seminar: 12PM - 1:30PM
Q4 Planning
Save the Date: September 24, 2021.
Free to clients, only $99 per company.
Spotlighting individuals that work with and alongside us!

Charlie Brewer
with Beyond Pink

What is the most inspiring part of your job? "Getting to hear from our recipients. Their phone calls, emails, feedback, and stories inspire me daily to continue our work. When a woman tells you that you have saved their life, well....there really isn't anything better to motivate and inspire you to work harder, keep going and help as many women as you can." 
What is the driving force behind your business? "The need for more people to know about, understand, and utilize this technology. Thermal Imaging truly is a life-saving tool and although we are working very hard to be out in the community educating, there are still so many that we haven't yet reached. When I hear of someone being diagnosed with breast cancer, I literally cry. We didn't get to them in time. That fact compels me to work harder, faster, and longer so that we can touch as many lives as possible."
 What have you learned from your industry? "So many things...The non-profit world is a tough and demanding one. I have learned to work together with others where we can and support each other. I have learned to take care of donors. They are so important and they need to hear from you so they know the difference they are making. I have learned what NOT to do and that there is no reason to reinvent the wheel. Finally, I have learned sometimes you need to be the trailblazer and cut the path for others."
Why did you choose your industry? "I feel like it chose me. When I learned of the thermal imaging technology, my sister was on her second round of breast cancer. I knew this technology would have been such a great way to monitor her breast health and it is possible she could have avoided getting breast cancer at all. I knew that we had to get the word out, so we hit the ground running, boots on the ground if you will. We set out to make a difference. That was 12 years ago and we are making serious headway."
 What is your style of leadership? "I believe I am a cross between Transformational Leadership and Participative Leadership. I aim to inspire, encourage and empower."
What is your favorite quote? "I'm convinced of this: Good done anywhere is good done everywhere. For a change, start by speaking to people rather than walking by them like they're stones that don't matter. As long as you're breathing, it's never too late to do some good.” - Maya Angelou

Interview Sharee Moss
with Birdie's Pies

Birdies Pie shop serves fresh, hand-crafted pies to the entire Spokane and Coeur d'Alene region. They offer sweet pies and savory pie options, such as triple berry, key lime, pecan, apple, chocolate, and chicken pot pie. Sharee shares that they love adding seasonal flavors – in-harvest fruits like pumpkin during the fall or orange cranberry.
Shree's ideal customer is anybody who loves pie! There are so many different flavors, that anyone can come in and find something they enjoy. Pie is timeless, and it can be enjoyed by all different demographics!
Many business owners faced challenges during the pandemic. So much connection was lost during the pandemic, and one thing that can help bring people back together is pie! During the first 21 days of covid, Birdie's gave away free pies – which people needed. The gift of pie helped to rebuild the lost connections. 
Birdie's Pie takes action in their business by focusing on customer service, providing fresh pie for people, and giving back to the community. 
Every business owner you meet has faced some challenges in their business. At the start, Sharee was stressed about the little things too much. Then she realized that she needed to take a step back and look at things from an outside perspective. From this, she learned that the smaller issues do not matter as much. 
What is inspiring Sharee: "Our frequent flyers and pie people – how much they support and use the magic of pie to connect with others. There are stories behind why they are buying pies – like birthday parties, for their grandparents, anniversaries, just love the pies because it reminds them of when they had pies at their grandma’s house."

Offer: Mention this newsletter and receive 10% off your order!

Sharee Moss
Interview with Don Poffenroth with Dry Fly

Don started working for a company right out of college that later wanted him to move to SoCal. Not wanting to move he decided to start his own company Dry Fly. He had never distilled until he had the equipment installed. Don worked with friends from Germany to do the first batch and they provided with support and info needed to make it work. Dry Fly is one of the first 15 small distilleries in the country. Across the country, there are distillery industry meetings with about 3000 people in attendance, compared to the beginning where there were 10. The industry has obviously grown. Dry Fly started in WA state, and within a year were in 5 states. Last year they grew 68%! 
Dry Fly's ideal target market is individuals who enjoy crafted whiskey. With whiskey, it is the evolution of the craft beer drinker because there is a lot of exploration with small-batch whiskey. Don noticed that people who were IPA drinkers gravitated toward trying whiskey. 
The Pandemic was a challenge for many businesses. With mask requirements, it was difficult for constructions workers to get their work done on the new Dry Fly location. Covid challenged manufacturing costs, receiving materials, and there are things they still don’t have because of the delays.
It is important to take action in your business! In order to help their business, Dry Fly started making sanitizer and donated quite a bit. People would come in to pick up sanitizer and then pick up a 4 pack of cans, which made them even. Later Dry Fly started canning and shipping across the nation.
After owning a business we all will learn something new. Don shared "Never segment business out to others… you have to have a basic knowledge of every area". It is also important to understand all agreements that you enter into. 
What is inspiring Don: "This whole project, getting it done. If I was to draw a picture of the new location, it would look exactly how it looks now, this is how it’s supposed to be." (picture included at the start of the interview) 
Don Poffenroth 
A Book recommendation from your Coach:
The 7 Habits of Highly Effective People
In The 7 Habits of Highly Effective People, author Stephen R. Covey presents a holistic, integrated, principle-centered approach for solving personal and professional problems. With penetrating insights and pointed anecdotes, Covey reveals a step-by-step pathway for living with fairness, integrity, service, and human dignity--principles that give us the security to adapt to change and the wisdom and power to take advantage of the opportunities that change creates.
Facebook Live - With Coach Jim
Useful Business Thought of the Week