Interview Gregory Zimmerman with Totally Chocolate
What's something that is difficult to resist...it's Totally Chocolate!
In an interview with Gregory Zimmerman, we learned all about their company Totally Chocolate located in Blaine, Wa. Their company has been in business for just over 30 years! They import pure Belgian chocolate and typically use three flavors – milk, dark and white. From this, they create custom chocolates.
Totally Chocolate's most common customers are companies that do large gifting programs. "One of our best customers is Alarm.com. They do a big gifting program and have repeated their order for the last 5 or 6 years." (Zimmerman).
COVID-19 has had an impact on many businesses but Totally Chocolate made its way through it. The largest challenge they faced was dealing with uncertainty.
In a business, there are different actions that one can take to benefit their company. Zimmerman talks about how they made changes and took action to change up their marketing "we changed up our Google Ads, primarily tried search ads and got the keywords really dialed in". This is a great way to keep your search count up! Another action they took was to keep up with the current customers, especially after the year we have had.
We can always learn and grow from our mistakes. Totally Chocolate shares that, back in 2018, they looked into business-to-customer sales. From this, they learned that sticking with business-to-business sales worked best for their company.
"It's nice to hear what is inspiring to individuals." Zimmerman shares that reflecting on how this past year has been, and how much they have grown through it. Along with this, Totally Chocolate has an amazing team that is a joy to work with!