Interview with Lawrence Wilson
Extant Realty

AC: Tell us about your business.
LW: My business has been evolving over the last 5 years. In this industry, with the internet taking over a lot of clients – Zillow and other online providers – it makes it less personal. Being social creatures, we still need that in-person contact. I provide genuine personal connection to my clients, and dabble in many areas of real estate. I will help people and families in the residential world and love handing them the keys to their first house. I also buy and sell multi-family commercial real estate.
AC: Who is your target customer?
LW: It’s hard to narrow down, but it leans towards the area of investment real estate – short sales, quick investments, etc. I help people create and build wealth through investment real estate transactions.
AC: What has been the greatest impact of covid-19 on your business?
LW: The greatest impact that covid has had on my business is not being able to work with clients in person on a day-to-day basis. Not having the ability – due to regulations – to be who I am. I prefer meet and greets with my clients in order to make stronger connections.
AC: What are one or two actions you have taken to make a difference?
LW: We switched gears to a zero-touch format with buying/selling transactions. We utilize a lot of online tools from start to end, helping residential clients and investors. We’ve done a lot of virtual tours as well.

AC: What is one mistake you have made along the way that other people can learn from?
LW: Complacency. In this business, it’s really easy to get complacent or take a break. It takes 100 gallons to get a train moving, but it can go miles and miles on 1 gallon of gas once it’s going. Consistency is key. Keep up the pace and don’t let up, even when the money is coming in because the downturn will be harder to deal with if you’re not prepared.
AC: What is inspiring to you today?
LW: One of the most inspiring things for me is that I have a very large impact on people’s personal lives. I get to help them make one of the largest investment decisions of their lifetime.

OFFER: Free broker price evaluations on multi-family buildings.

Lawrence Wilson