Business Focus Weekly
A publication focused on helping your business to grow and become more focused.
Hot Tip of the Week

Making sales is the lifeblood of most businesses, but, what do you think of salespeople?

Your perception about salespeople may be sabotaging you! If you think of them as pushy or disingenuious, it may be reflecting upon your sales style.

Take some time to jot down some thoughts you have on what makes a good sales person. Then strive toward that standard.
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Community Business Focus Weekly
Communicating Emotion Through Corporate Videos

Cavalier Films
Owners: Ryan and Alissa Ferguson

The Ferguson's started their filmmaking business by shooting weddings. When they decided to expand into also shooting commercial projects they started to think about how stale most corporate videos were.

They thought, if we can bring the same emotion that people experience in weddings to corporate videos, that may cause people to take action.

"The medium of video has such an impact on people which can move them emotionally," Ryan Ferguson said.

Cavalier Films produces work for organizations, small businesses, and churches.

Ferguson said, "Anybody who is looking to reach an audience, a consumer – someone who has a message or needs a message – businesses, nonprofits, organizations, individuals, authors," they would fit into Cavalier's business model for filmmaking.

They want to build connection points and they work hard to develop messaging that the client can utilize for other reasons such as on a website, or in general branding.

Special offer: Cavalier is excited to offer 20% off your first month of our digital content creation package. ($200 value) 

Cavalier Films
Alissa and Ryan Ferguson
(509) 688-4594

By Jennifer Ferrero, APR, DTM

Commercial Real Estate Business Has a Full Plate

Daines Capital
Owner: Steven Daines

Steven Daines of Daines Capital, a two-and-a-half-year old commercial real estate company, said that commercial properties are selling like hotcakes.

He attributes the hot market to the influx of new residents to the region. "We are seeing a great migration to Spokane and northern Idaho. There are people coming in from California, Connecticut, Wisconsin, and more that have money to invest in both residential and commercial properties," he said.

He also noted that people want to invest close to home, so if they move here, they may want to buy commercial or retail properties and office buildings for their businesses.

One tactic that has helped Daines' business during the pandemic is creating videos for content that he wants to convey in a commercial transaction.

He said it has saved him time and is a great fit for businesses with multiple decision-makers.

They can all watch the video with the project detail, and it enables a faster decision.

Special offer: Daines Capital offers a free commercial property value analysis to readers of this publication.

Steven Daines
Daines Capital | Commercial Real Estate
(509) 590-9114

By Jennifer Ferrero, APR, DTM
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Useful Business Thought of the Week
As a business owner, how can you ramp up your sales game?

Whether you are selling products or services, are an introvert, or extrovert, like selling or hate it, here are tips to improve.

  1. Sales is all about solving someone's problem. Once you think of sales in that manner, it's easier to get started.
  2. Asking the right questions to get to the problem is the name of the game. Develop a list of questions that are aligned with your business that will help you understand the problem to solve.
  3. Know the pricing on your products or services, keep it simple; add extras/add-ons and account for variables as needed. But present the "solution" in the most simple way - don't make people guess what it means.
  4. As you are going through and asking questions during the sales process, pause periodically to "take their temperature," make sure you are interpreting responses correctly.
  5. Ask for the sale, or get permission to take the next step.

Or call us to discuss how to get a handle on being better at selling via business coaching, 509-455-5053. Consultations are always free!