Communicating Emotion Through Corporate Videos
Owners: Ryan and Alissa Ferguson
The Ferguson's started their filmmaking business by shooting weddings. When they decided to expand into also shooting commercial projects they started to think about how stale most corporate videos were.
They thought, if we can bring the same emotion that people experience in weddings to corporate videos, that may cause people to take action.
"The medium of video has such an impact on people which can move them emotionally," Ryan Ferguson said.
Cavalier Films produces work for organizations, small businesses, and churches.
Ferguson said, "Anybody who is looking to reach an audience, a consumer – someone who has a message or needs a message – businesses, nonprofits, organizations, individuals, authors," they would fit into Cavalier's business model for filmmaking.
They want to build connection points and they work hard to develop messaging that the client can utilize for other reasons such as on a website, or in general branding.
Special offer: Cavalier is excited to offer 20% off your first month of our digital content creation package. ($200 value)
Alissa and Ryan Ferguson
By Jennifer Ferrero, APR, DTM