Business Focus Weekly
A publication focused on helping your business to grow and become more focused.
Hot Tip of the Week

Improve communication in your business dealings

Be clear and consistent in your communications - consistent messages to all customers/clients regarding your:
  • products
  • services
  • delivery
  • timeframes
  • contact information
  • pricing
  • and methods of communication will make your life as a business owner much easier!
This content is brought to you by ActionCLUB.
Client Spotlight - November 2020

Niche market in pet food a successful strategy
Owner: Sarah Stuurman

By Jennifer Ferrero, APR, DTM

Sarah Stuurman is new to business ownership, having purchased the Spokane-based Inland Empire Raw in 2019.

Her situation is unique because she, "signed on the dotted line to buy the business, and started business coaching the next day."

Sarah started by attending ActionCOACH's quarterly business planning session called GrowthCLUB on Friday of that week. Some might say she is a smart business woman with a great niche market. She said, "I am a really fantastic procrastinator," but you might say it is those that are the most self-aware who will do the best in business!

Inland Empire Raw is going strong in the Inland Northwest because, even in a crowded marketplace for pet food, they have specialized in raw dog food.

Their mission is to, "Offer the finest species-appropriate raw dog food available to the pet owners of Spokane and Inland Northwest at an affordable price."

Stuurman said that their target customers are, "Pet owners who have dogs that they want to feed the very best they can. They are avid caretakers of their pets." She added that people who feed their pets a raw diet have done the research and have also found that a raw diet is best for pets with allergies and protein requirements. Stuurman added that the raw diet has become commercially accepted and is trending in the pet food industry.

Stuurman knew in buying the business that she would enjoy fulfilling orders and working with customers. But she also knew that it would be harder for her to work "on" her business to develop systems and growth strategies.

She added, "Working on the business is not always my favorite thing to do. I keep doing it because it makes me think about what I need to do and for the sake of accountability." She likes business coaching because she said, "It is less imposing and intimidating - other business owners are facing the same challenges and we are all struggling along together."

Sarah, we are happy to have you and Inland Empire Raw as a client at ActionCOACH Northwest - thank you!

Special offer: 10% discount on first order through website, 

Sarah Stuurman
Inland Empire Raw
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Useful Business Thought of the Week
Improve customer/client communication

Most of us have been disappointed at one time or another when making a purchase.

Often disappointment is more about the communication during the process, then the actual product or service - which is generally more about expectations not being met.

Here are some ideas to be a better communicator in your business:

  • Be clear about how people can contact you - list consistent information on your website, in your social media, in your email signature, and anywhere that you are posting information.
  • Develop a timeline for communication, as in how often or quickly you will respond to customers, and publish it. Communicate your communication timeline (i.e. within 24 hours, 2 business days, etc...) to customers.
  • Offer a variety of ways for people to reach you - email, phone, in person, virtual meetings, coffee meetings, texting, cell phone - whatever allows you to offer consistent, clear messaging.
  • Train employees on the methods of response, and the messages to communicate.
  • Have integrity and get back to people in a timely manner, when you said you would, and always follow through on promises.
  • Contact a customer/client if you can't remember what you promised - they will likely remember!

For more ideas about better communication with customers/clients, contact us at 509-455-5053.