Volume 9 Issue 27
July 5, 2024
Things change quickly in marketing.
We give you the quick download so you can stay informed each week.
The DL: Starting this week, Facebook and Instagram advertisers using iOS devices will face a 30% fee from Apple unless they switch to using facebook.com or instagram.com on desktop PC. Initially rolled out in the U.S. in February, this change is now global. Meta criticizes the fee as anti-competitive and has developed web-based processes to help advertisers avoid these charges. Advertisers should reconsider their approach to avoid the additional costs.

Read More: Social Media Today
The DL: Verizon is bundling internet services with popular streaming options like Netflix and Disney+ in their new "myHome" program. Their brand refresh focuses on integrated and customizable consumer experiences. This change will rapidly expand the advertising pool as Verizon brings in more streaming audiences, providing marketers with a more consistent and reliable base for targeted advertising.

The DL: The AI industry is facing challenges and progress, including safety delays, data scarcity, and regulatory issues. AI is transforming workplaces, increasing demand for consultants, and prompting new tools from Google and Mozilla. If you have five minutes, this article is a must-read. It covers everything from AI-generated ads, copyright lawsuits, and Hollywood unions establishing rules to protect workers from AI displacement.

Read More: PR Daily
What's the Download at hm?
We had finished one of our most busiest weeks of the year! July 1 is as significant as January 1 for hoffmann murtaugh. We launched campaigns for eight clients and welcomed two new clients this past Monday.

We want to shout-out two amazing employees: Elana Kreisel, our Associate Director of Account Management & Planning, for keeping everyone organized and on track, and Melissa Kelly, our Strategic Communications and Content Supervisor, for expertly managing half the clients that launched this week and keeping everyone informed.

We hope everyone had a wonderful and restful Fourth of July!
We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.
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