Brand Loyalty Weakest Among Younger Generations

The DL: It is important to rethink brand loyalty among younger consumers. With 81% of Gen Z and millennials switching brands in the past year, primarily due to high prices, retailers must find ways to retain this highly fluid audience. Loyalty programs present a clear opportunity, with 84% of members indicating they influence repurchase decisions. Marketers should prioritize investment in personalized lifecycle marketing and loyalty initiatives tailored to generational preferences, with a focus on engaging younger consumers and strengthening long-term retention.

The Los Angeles Times $50 Million Loss

The DL: The Los Angeles Times lost an estimated $50 million in 2024, following a $30 million loss in 2023, amid declining ad revenue and subscriptions. Owner Dr. Patrick Soon-Shiong has taken a more active role and recently mandated a return-to-office policy. These losses reflect a broader crisis facing print publications, as traditional subscription models struggle to stay viable in a digital-first media landscape.

AI in Media Relations

The DL: AI is becoming more common in media relations, helping with tasks like analyzing data, generating story ideas, and identifying reporters. Agencies like FINN Partners use AI as a support tool—not a replacement—emphasizing that human relationships remain essential. While AI boosts efficiency, concerns about authenticity and impersonal pitches are growing. Experts advise using AI for behind-the-scenes work and maintaining a human touch in communications to build trust with journalists.

Businesses Brace For Tariff Impact

DL: Big and small businesses alike are bracing for tariff induced advertising spend reductions across multiple industries. Specifically cited are the auto, travel, and fashion industries as key areas that show early signs of slowdowns in April. To cover increased import costs, companies are cutting advertising spending. One cited example is China based companies like Temu and Shein facing huge obstacles on selling products in the US. This policy change puts up to $10B in ad sales from China for Meta and Google at risk. What could this mean for your business? Well, if your business isn’t planning on reducing advertising spending this could mean cheaper impressions and clicks for your brand. Less competition from advertising giants like Chinese fast fashion businesses or companies relying heavily on imports could be very advantageous to US based brands doing marketing on these websites. While these tariffs are subject to change rapidly, it is not something you can ignore over the next few quarters in your marketing budgets and planning.

What's the download at hm?

This week, we have been celebrating National Pet Parents Day! Pictured above are just a few of our many pet parents here at Hoffmann Murtaugh! All of the amazing pet parents on our team give their furry (and scaly) friends all the love and care they deserve!

From early morning walks to belly rubs and treats, it’s clear that our employees know how to balance work and pet love. Let’s hear it for all the pet parents out there!

We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.

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