Disney Expands Ad Tech Platform to Europe

The DL: Disney has expanded its proprietary advertising technology platform to Europe, enhancing its global audience graph and enabling advertisers to target audiences across diverse regions with varying languages and regulations. This expansion allows for real-time, automated ad purchases across all live programming on Disney+, Hulu, and ESPN+, streamlining the process for marketers. With a significant user base of 157 million global monthly active users on its ad-supported streaming tiers, Disney's move positions it as a formidable player in the global ad tech arena, especially as competitors like Netflix are developing their own ad technologies. For marketers, this development offers a more integrated and efficient approach to reaching international audiences through Disney's extensive streaming platforms.

Ethical AI in Action

The DL: The Alliance for Audited Media (AAM) developed guidelines to help publishers and agencies to implement responsible, transparent AI practices that build trust with readers and advertisers. It focuses on transparency, accountability, and ethical oversight. They will present the eight pillars for ethical AI this week at Mega-Conference and the upcoming Audience Development Media Alliance conference. Certified companies will receive the AAM seal to include on their websites and promotional materials. The organization believes there is an ongoing need for third-party verification in the industry. They are working on including additional information to its database. While still in beta, last year they launched a solution to independently evaluate digital inventory which will be a tool to help media buyers select their preferred signals to find premium media and develop inclusion lists. The AAM also has a unit that performs audits for industry certification programs such as IAB Tech Lab, Point of Care Marketing Association, and Trustworthy Accountability Group (TAG).

Yahoo DSP and Costco Partner

The DL: Costco and Yahoo DSP are creating new opportunities for brands to connect with Costco members beyond its owned and operated platforms. This new partnership enhances campaign measurement and sales attribution, providing deeper insights into performance and impact. Capabilities will include access to Costco audiences, 1:1 targeting with Costco 1st party data and Yahoo ConnectID, omni-channel reach for a new market partnership that will expand offerings for retail, CPG, and many different verticals.

Google Quality Raters Watching For AI

DL: Google is directing its quality raters to watch out for pages with main content created using automated or generative AI tools – and rate them as lowest quality, according to Google’s Senior Search Analyst and Search Relations team lead John Mueller, speaking at Search Central Live in Madrid. With its latest Search Quality Rater Guidelines update, Google added a definition and framing for generative AI for the first time. Google’s document calls it a useful tool, but one that can be abused.

What's the download at hm?

Next week on April 22nd we get to celebrate Earth Day! It's a chance to pause and take in the beauty of our planet and commit to taking action for a brighter, greener future.

Every small step counts – whether it's reducing waste, planting trees, or choosing sustainable options. Together, we can make a real difference.

Let’s honor the Earth not just today, but every day!

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