The DL: Facebook is positioning itself as a hub for young people once again, capitalizing on recent increases in young adult usage. With over 40 million young adults using the platform daily in the U.S. and Canada, Facebook is leveraging AI-driven content, like Reels, to boost engagement, with Reels consumption up 20%. To further attract young users, Facebook is rolling out new “Local” and “Explore” tabs designed to help college students and other young users connect with local communities, find events, and discover content tailored to their interests. The platform is also doubling down on video content with a TikTok-like full-screen "Video" tab, tapping into young adults’ growing preference for video. Additionally, Facebook Dating is getting a push with new features aimed at enhancing user engagement. By expanding social connection opportunities, Facebook aims to differentiate itself from TikTok and other competitors. 

Read More: Social Media Today

The DL: Amazon’s move to make Prime Video the largest ad-supported subscription streaming service creates vast new opportunities for advertisers to reach a global audience. With the popularity of live sports like the NFL and the introduction of interactive ads, Prime Video becomes a valuable platform for brands looking to engage audiences in innovative ways. As Prime Video expands its ad load, formats, and inventory into 2025, marketers will need to adapt strategies to leverage this fast-growing ad channel.  

Read More: Hollywood Reporter

The DL: Fox News Channel continued to build its lead prime-time viewership among all cable TV networks in September leading into the presidential election next month. Fox News was up 10% month over month and 48% higher than a year ago. MSNBC ranked second to Fox but saw a 22% decline month-over-month, though it was up 17% compared to a year ago. CNN finished in fourth place among all cable TV networks, down 21% over previous month but 56% higher than last year. 

Fox's top-performing show was Fox News ”The Five.” MSNBC had its best results from “Deadline: White House with Nicole Wallace.” CNN’s most-watched show was “Anderson Cooper 360.”

Read More: MediaPost

The DL: U.S. consumers are increasingly unsubscribing from marketing emails and texts due to feeling overwhelmed by the volume of messages, with 40% unsubscribing at least weekly – well above the global average of 25%.

To retain subscribers, marketers need to prioritize valuable content over frequent messages, respecting consumer preferences for fewer, more meaningful interactions. Otherwise, they risk losing engagement as consumers become more protective of their inboxes and data.

Read More: Get App