Google Advertising Dispute Settled

The DL: Google officially settled a 100-million-dollar lawsuit that spanned a 14-year legal battle over misleading advertising practices. The alleged misconduct took place between 2004 and 2012, where advertisers claimed the company was in violation of California’s unfair competition law. This claim includes allegations that Google intentionally served ads outside of campaign targeting parameters. These allegations would not sound shocking to anyone that uses the Google ads marketplace regularly. Google to this day will still serve your ads out of your target market if you don’t change specific hidden settings. We would hope as advertisers that this settlement may persuade Google to be more transparent with its platform’s advertising options; nevertheless it is important to always have subject experts or guidance when making ad campaigns for your brand.

Adobe's Real-Time Customer Data Platform

The DL: Adobe has teamed up with Utiq to integrate its privacy-focused identity solution into Adobe's Real-Time Customer Data Platform (CDP). This helps brands target audiences better while respecting user privacy. The integration was tested in a campaign by Iq Digital and GroupM for an automotive brand, showing improved reach and frequency control. It also performed well in non-Chrome browsers, where traditional cookies don’t work as well. The campaign saw a 290% performance boost, with most impressions delivered through Utiq’s system. Utiq also provided better re-identification rates, offering 61% better results compared to cookies. Adobe's CDP can work with data partners like Snowflake and AWS, giving brands more privacy-friendly options for their marketing.

NFL Looking to "Opt Out"

The DL: NFL is looking to “opt out” of its current decade long deals with networks and platforms. The NFL has the right to redo deals starting in 2029. NFL remains the most highly viewed regular TV-streaming program on all TV networks and platforms. Last season, the NFL 2024-2025 regular season games averaged 17.5 million viewers, according to Nielsen and Adobe Analytics data. Super Bowl measured in at a record 128 million viewers according to Nielsen. Four years ago the NFL struck an 11 year long term deal with CBS, FOX, ABC/ESPN, and NBC (plus their company owned streaming platforms). Three of the four have seen an average 100% increase in yearly sports rights fees (FOX, NBC, and CBS). ABC/ESPN has had a 30% to 35% increase. Amazon Prime Video secured exclusive rights to “Thursday Night Football” for $1 billion per year.

Amazon Ad's Persuading Media Buyers

DL: Amazon Ads’s quest to become the first programmatic port of call for media buyers is intensifying. Its pitch to decision-makers emphasizes a refreshed user interface, CTV inventory, and, in select cases, financial incentives. Along the way, it hopes to expand its advertiser base to include more non-endemics. Though rates differ among DSPs depending on the media agency involved, it’s a sign that, using the same loss-leader logic supermarkets apply to milk and bread, Amazon is content to slice its own margins if it persuades buyers and brands to entrust more ad spend with them. Amazon reps have been pitching hard to bring more “non-endemic” advertisers under its umbrella, hyping up Prime Video, Twitch, and Amazon’s first-party data offer — which is built on its market-leading commerce platform. The firm still faces challenges convincing buyers to abandon The Trade Desk and Google. For one, Amazon’s utility for advertisers that don’t sell through its e-commerce mart or want to run broad brand-building campaigns isn’t settled.

What's the download at hm?

Today we are celebrating World Corporate Health Day! This is an annual observance aimed at promoting workplace wellness and encouraging companies to prioritize the health of their employees. It highlights the importance of physical and mental well-being in fostering productivity and satisfaction at work.

One simple tip for improving health at work is to take regular breaks from your computer. Every 30 minutes, step away, stretch, or go for a short walk to reduce eye strain and prevent physical discomfort. These moments of rest can boost focus and overall productivity throughout the day.

We are always up for a chat on our favorite topic: media! So, if you would like to brainstorm on how to navigate the ever-changing media landscape, we'd be happy to connect.

Let's Chat

Bridging your brand to

your consumer

Visit our website