The DL: Meta platform developers are working on a search engine for people using Meta’s AI chatbot. Their goal is to reduce reliance on external sources such as Google Search and Microsoft Bing. They want to keep users on the Meta platform. Zuckerberg last week said Meta AI has nearly 500 million monthly active users and believes that the AI assistant is on track to become the most used assistant across the world. Meta disclosed its web crawling technology this past summer. It described it as “Meta-ExternalAgent crawler crawls the web for use cases such as training AI models or improving products by indexing content directly.” Meta will use Reuters content to answer user questions in real time.  

Read More: MediaPost

The DL: Google's dominance in the digital advertising market has raised concerns about potential antitrust actions that could lead to a breakup of its ad business. While some argue that such a move could benefit consumers and smaller businesses, many publishers fear that it could have unintended consequences. 

A breakup could disrupt the ad ecosystem, potentially reducing competition and harming publishers' revenue streams. Some experts worry that a fragmented market could lead to higher advertising costs and fewer opportunities for smaller publishers. Additionally, the complexity of untangling Google's vast ad network and its integration with other services raises questions about the feasibility and potential drawbacks of a breakup. 

Read More: DIGIDAY

The DL: Skai's Q3 2024 Digital Marketing Quarterly Trends Report uncovers exciting growth fueled by full-funnel advertising strategies across digital channels. Retail media, paid search, and paid social are thriving, adapting nimbly to slower ad price inflation. Amazon's demand-side platform, for instance, saw a remarkable 63% jump in upper-funnel spending, while Google and Meta also reported impressive gains. Even with a dip in cost-per-click, overall ad spending surged, with retail media clicks up 28% year-over-year. Amazon's Prime Day eclipsed traditional shopping events, driving a stunning 38% year-over-year spending increase. As brands gear up for the critical Q4 holiday season, they’re primed to capitalize on these trends and drive further success.

Read More: PR Newswire

The DL: The Linqia survey reveals a notable shift in influencer marketing, with reach now taking priority as the top success metric for enterprise marketers, surpassing engagement rate and conversions. Budgets for influencer marketing continue to grow, and marketers increasingly leverage creator-generated content for broader distribution beyond organic posts. Specialized influencer marketing agencies are becoming more popular, and dedicated influencer teams are on the rise within organizations. For marketers, this shift means adapting strategies to prioritize reach and investing in more streamlined agency relationships to maximize budget efficiency and return on investment. 

Read More: Net Influencer