The DL: Adtech M&A has started to pick up the pace in the last few weeks. These deals focus on where the future of digital advertising is heading and can lead to stronger valuation multiples. These will focus around key themes such as CTV and commerce media, and critical capabilities tied to the optimization of performance, addressability, creative, and measurement. Tying these deals together is the push for scale, more robust omnichannel capabilities—especially in video—and a trend towards optimizing bottom-funnel conversions that deliver more precise ad spend ROI. Notable M&A’s:
LiveRamp buys Habu - combining two titans in the data clean room world
Walmart buys Vizio - further blending the lines between CTV and retail media
Equative buys Sharethrough – creating a differentiated type of SSP, SSP adding ad exchange
Outbrain buys Teads - creating a large ad platform that combines its technology with Teads’ video and branding solutions
Zeta Global buys LiveIntent – combining AI tech with 2st party data and publisher relationships
Mediaocean buys Innovid – ad solution and video ad tech, challenging Google’s ad tech supremacy
Experian buys Audigent – Data giant adding data activation and identity tech
Read More: Adweek
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