The DL: NBCUniversal has set a new record for Olympic advertising revenue with the 2024 Paris Olympics, beating the $1.25 billion made during the Tokyo Games. Almost half a billion dollars in ad revenue comes from first-time sponsors, and digital ad revenue has more than doubled compared to the Tokyo Games. Mark Marshall, NBCUniversal's chairman of global advertising and partnerships, highlighted the Paris Games' strong impact on brands and its highly engaged audience. Have you been watching the games, and has any advertising caught your attention?

Read More: Hollywood Reporter

The DL: GEO, or "generative engine optimization," is the process of optimizing your website’s content to improve its visibility in AI-driven search engines like ChatGPT, Perplexity, Gemini, Copilot, and Google AI Overviews. As search habits change, making sure your brand is easily found in AI-generated responses is crucial for digital marketing success. It's not just about being seen; it's about connecting with potential customers, clients, and audiences in meaningful ways, no matter where they start their search.

While traditional SEO has helped brands get noticed on search engines like Google and Bing, GEO is changing how brands appear on AI-driven platforms. AI is altering the landscape of organic search, requiring businesses to rethink their marketing strategies. Traditional SEO alone isn’t enough anymore. Brands need to integrate GEO into their strategies to effectively capture and retain user attention on AI-driven platforms.

Read More: Search Engine Land

The DL: YouTube has a strong position in digital advertising, with wide reach, fast growth, and effectiveness in engaging key groups like Gen Z. YouTube's ad revenue increased by 13% year-over-year to $8.7 billion, with significant growth in connected TV views. It reaches 90.4% of US digital video viewers and is the top smartphone app. Nearly 90% of US Gen Zers use YouTube, making it essential for brands targeting this age group. YouTube also excels in audience targeting among social media platforms, improving ad effectiveness.

Read More: EMARKETER